4 Ways to Get Customers to Open Your Emails

4 Ways to Get Customers to Open Your EmailsIf you want to be a successful email marketer, it’s essential that subscribers open your messages. After all, if your audience isn’t opening your emails, it’s impossible for them to take action, such as clicking through to your website or making a purchase.

But how do you keep them opening your emails on a regular basis? There are four primary ways: solve a problem, save them money, make them smarter or entertain them.

Here are some tips for crafting these types of successful marketing emails:

1. Solve a problem

If you knew that an email marketing newsletter would help solve a problem you were having, would you subscribe to it? If the sender set expectations up front and promised that every email would lead you closer to solving that problem, you’d open those messages, wouldn’t you?

One example of a company that does this right is Quibb, a professional news site that allows people to share what they’re reading for work. It helps its subscribers solve their problems by digesting news and allowing readers to quickly catch up on what’s relevant in their industry. Quibb’s problem-solving approach translates into an average open rate on its daily digest email that ranges between 50 percent and 70 percent. That’s significantly higher than the average marketing email open rate (in North America) of 25.6 percent, according to the Direct Marketing Association.

2. Save them money

Groupon and other daily deal emails have proliferated by offering subscribers the opportunity to save money. Sure, you have to spend money to save, but it can be enticing to get 50 percent off a dinner at a restaurant you’ve always wanted to try or 40 percent off the oil change you’ve been putting off for months.

Similarly, business-to-consumer marketers often put words such as “free,” “save,” “sale” or “free shipping” in their subject lines. Many people — my wife included — save such emails in their inbox for the next time they’re shopping in a store or online. Then, they search their inbox for the promotional offer.

For your own marketing emails, test different types of offers. Sometimes free shipping can be more effective than a percentage discount. Other times, a dollar amount savings may work best. Try a subject line split test to see what resonates most with your audience.

3. Make them smarter

Some of us embrace the “always be learning” motto. To hone our skills, we read business or trade publications, or we take courses. Many marketers exploit this desire to become smarter by sending emails that promise just that.

An example is social media expert Chris Brogan’s weekly Sunday email. Brogan shares what’s on his mind with the goal of making his subscribers smarter. In a recent email with the subject line “The Sidewalk, The Storefront and the Back Room,” Brogan talked about “touch points of opportunity” — essentially, how your potential customers can find you. His open rates are often higher than 40 percent, and many of his weekly words of wisdom are shared on social networking sites, helping him attract more potential customers to his email list.

If your emails tend to be focused on selling, try mixing it up next time. Don’t sell, just inform.

4. Entertain them

Some emails include an entertainment component to try to increase readership and sales. For example, MarketingProfs included a fun video in a blog post and email last fall to promote its annual B2B Forum. While it’s uncertain exactly how effective the video was in terms of open rates, MarketingProfs did sell more forum passes after the email went out.

I’ve been doing this with my weekly email for several months. The video is consistently the most clicked — and shared — link in the entire email, often resulting in more email sign ups.

It’s possible to craft an email that both entertains and saves subscribers money, or one that can both make people smarter and save them time. But most emails focus on only one of the four themes.

Take a look at your recent email marketing messages. Can you identify which of the four reasons your subscribers are reading your emails? If your answer is “none of the above,” you might want to reconsider your approach.

Categories: Marketing Tips

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Hi my name is Vincent Hoss. I’m very happy with my Brilliant Directories website. I’ve been looking around for an easy-to-use website that Google is happy with for a number of years. I had quotes that were five times what I actually spent getting this site finished. This is my little helper here who helps me with the sites. Keeps an eye on things.

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The site’s been up for about four weeks now and I get probably one to two calls per day but I do have 15 years experience in internet marketing and lead generation. So I must say that that the Brilliant Directories site was really the foundation that I needed to accomplish… I’ve tried so many different sites, so many different softwares that said they could do it but in reality it wasn’t easy to use, Google wasn’t happy with it, it wasn’t easy to customize, it bogged down and I stopped searching after this.

I’ve got several more sites under construction. If you’re thinking about doing a directory this seems like the perfect software to use. If you have questions or need any help you can reach me at VincentHoss.com. Again very happy with the software, the price was very reasonable, and I’ve been happy with it. And based on my experience I’m pretty sure you’ll be happy with it if you give it a whirl. Thanks.

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By Christopher K.

Brilliant Directories is by far the best membership site on the web. They offer a fully integrated solution that enables you to start a membership directory business in as little as 2 days. 3 years ago I paid over $10,000 for a customized membership directory site that didn’t have the features that Brilliant Directory provides out of the box. The site is very simple to configure and easy to use.

Brilliant Directories has solved a major problem for me in my business and am now making over $10,000 a month.

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It Truly is Brilliant

By Michael M.

I’ve spent the better part of a year working with various directory systems, mostly built on WordPress. These systems were buggy, slow, expensive, and prone to plugin breakage. It was a frustrating experience getting them to work.

I was skeptical of Brilliant Directories until I tried it out. Wow! With their system, I had a working directory in minutes that was fast and simply worked.

One of the great things about their system is that it’s incredibly customizable. They’ve built their system on a widget platform that allows you to not only customize any part of the site, but you can use your own PHP and javascript code to create your own functionality.

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Amazingly Great Software!

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I’m pleasantly surprised! It’s always been a dream to be able to create web directory website. I’m really happy with the service. I’ve never had customer service call me to make sure everything is going well. Dennis was very kind, understanding, and explained everything clearly. This really made me feel happy & comfortable. I love the videos. They are so easy to follow and everyone seems knowledgeable, yet so friendly. My site has been up for months and I’m looking forward to a long term partnership. With service like this I feel like I would go to battle for Brilliant Directories.

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Thanks for the great service!

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I have been in the Military for 6 years now getting my company up and running. Meeting Jason and his team was the biggest blessing yet. We were able to get our company up and running with out worrying about website development, Letting us focus on what we do best “marketing” Would I recommend Brilliant Directories to anyone else? I would STRONGLY recommend Brilliant Directories to anyone that is wanting to have a business for life. Thank You again for helping out so much.

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Look No Further!

By Joseph C.

I started using Brilliant Directories 6 months ago after trying to build directories on my own. I found their product to have all the elements that I needed to have in order to launch a directory. They gave me individual support and training to learn how to personalize and customize the directory for my market. I look forward to a long and productive relationship with Brilliant Directories. If you are looking for a directory for your niche then look no further. Brilliant Directories has it all.

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Brilliant Directories Is A Definite A+

By Andy J.

Brilliant Directories is amazing. From the first moment I reached out to them through their website, the experience has been terrific. The system is the cleanest directory system available in the market today, bar none. The people at Brilliant Directories are top-notch, and are always ready to assist in every way possible. I have worked with a lot of companies, both as a business owner and international business consultant, and I can truly say that Brilliant Directories understands what a “great user experience” really means.

If you are considering going into the directory business, I would highly recommend talking to the experts at BD. Jason, Matthew, and their team truly care about their customers.

Simply put, you would be hard-pressed to find a better directory team, or directory technology, in the world today.

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Brilliant Product + Support

By Richard N.

First, I have admired this directory a little over a year ago. I consider myself mid-level experience in web design. I am very proficient with Wordpress and Drupal but Brilliant Directories is far less complicated. The day I found this directory sometime around June 2014, it was the most beautiful directory I ever saw at that time even without trying out the admin demo. If I didn’t buy this directory a year ago it was because of price was a little on the steep side. Now that I own this directory I now know why it was somewhat pricy.

The numerous video tutorials associated with this product is worth more than the cost of this directory considering that several scripts out there charge exorbitant sums with very little guidelines or customer support. No Directory theme or directory on the market today comes even close to this product.

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Super User-Friendly!

By Erica A.

I highly recommend Brilliant Directories for anyone who is interested in starting a directory website. Both their software and customer support are first class!

I’ve been interested in holistic health for a number of years. I’ve found it hard to track down reputable holistic health care providers, so last year I decided to create a web site where holistic practitioners can list their services (and eventually get rated). This would be helpful not only to me, but tons of folks worldwide who prefer a holistic approach to healthcare.

I first started trying to code the site on my own using an ‘easy’ plugin, but realized it was never was going to be what I envisioned. I then tried to hire a developer to create the website for me. I got several quotes from curiously cheap to very expensive. In general, I found them difficult to communicate with and didn’t feel that they understood what I was looking for.

Luckily, I came across Brilliant Directories in a Google search. Not only did they understand what I was trying to accomplish, but they were able to execute my vision quickly. I found their customer support to be both extremely knowledgeable and patient with my questions. They even shared strategies to help get my first hundred members listed. 5-stars!

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A Message From The Founder

Jason Haloossim, CEO & Co-Founder

The first Brilliant Directories website was our own. In 2009, we took an idea we believed in and built software for it from the ground up. The idea was to build a directory website of interior designers and build an empire around it. But there was a problem: the software we found seemed to work against our ambitions at every turn. Back then, the options for directory software were unreliable plugins or expensive custom development. It was incredibly expensive, unnecessarily complex, and frighteningly unstable to combine random plugins.

Existing directory software did not have the features we needed and were not solutions we could rely on. Furthermore, as young entrepreneurs with basically no budget, we didn’t have a lot of money to invest in expensive development, so we rejected those options and created our own. Our custom software met our needs so well that we decided to take everything we learned and shifted our business away from the interior designer directory and towards fixing the glaring hole in the directory software market. We knew that we weren’t the only ones looking for a better directory software, and there needed to be an option to support the needs of start-ups and established organizations. We set out to create the software that we wished would have existed, and we launched it in 2010 under the name Brilliant Directories.

Brilliant Directories is exactly this: the only platform you need to build your directory website. Brilliant Directories is reliable, complete, and most important, saves you time and money compared to traditional web development. It’s a mission that we take very seriously. We stand behind our product with top-rated customer service and a dedication for continually improving our software daily. With thousands of users worldwide and growing every day, we hope to help your dream come online very soon.

To your success,
Jason Haloossim

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It’s Worked out Brilliantly

By Dr. Kevin G. – California, USA

Hello! I’m Dr. Kevin Grold. I’m the CEO of EDReferral.com and here you can see my homepage created with Brilliant Directories. It’s worked out brilliantly for me in that it’s allowed me to create many different ways for people to search for eating disorder treatment which is what we do.

So for instance on the homepage here when you open it up it automatically brings up all the icons of all the treatment centers and individuals and support groups in your local area automatically. Then we have a little video that explains all the different features of the site and if you scroll down you can visit our sponsors and you can also read about many different topics related to eating disorders.

But what I really like about the site is when you go to do a search Brilliant Directories allows me to create many different ways for people to search here that people can click on just to find treatment in their state, we can search by keyword here, we can also click on an icon map that was back on our homepage, or again click on a state in another way at the bottom. But what I really like is that there are specific ways for searching for treatment. And for instance if you clicked on let’s say “Eating Issues Treated” and then click on let’s say “Anorexia”… what it does is it automatically fills in your local area here and in Del Mar and you click search, what that does is bring up all the resources related to anorexia in my local area. And you can click on any of these highlighted treatment centers or individuals to read more about them.

What it’s doing is at the same time is creating a separate page for each one of these categories that you’ll see here. So for instance “Collaborates with” and then “College health centers” in Del Mar – that creates a separate page. That’s what I really like about Brilliant Directories. So for instance if I did a search on Google we’re going to see that I have over 40,000 pages – 40,000 different combinations that Brilliant Directories created for me so that I’ll have so many pages on Google and so many ways for people to find me.

And for instance if somebody types in “eating disorder treatment centers”, who’s going to come up first? EDReferral.com. So I’d like to say that Brilliant Directories is working out brilliantly for me and thank you for the amazing site.

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Brilliant Directories Is A Lot Of Fun!

By Patrick W. – Illinois, USA

Hi, my name is Patrick and I’m one of the developers here at 2Nerds Design Studio. We are a third-party company that works with Brilliant Directories’ current and new members. I have seen a lot of software out there on the market for directories and I have got to say Brilliant Directories is one of the best on the market.

The reason is because Brilliant Directories is very user friendly and helpful to new members that join the site. One thing that Brilliant Directories allows their members to do is to create directory websites very easily and at a very cheap price which is wonderful for people who are starting up their own business. Also Brilliant Directories has a good SEO optimization platform for customers which is very important for growing your business as well.

I would say Brilliant Directories is probably one of the best and it’s been a lot of fun. That’s what we love working on — Brilliant Directories’ members and new members that come on board. So I always suggest to members who want to start a directory website that they should use Brilliant Directories as their platform to do so.

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This Company Is Brilliant

By Doris F. – Florida, USA

Hi guys. My name is Doris Flewellen and I’m located in Pembroke Pines, Florida. I want to take the time to share with you my experiences with Brilliant Directories. First I’d like to say, yes, I highly recommend them. As a business owner and someone very new to the directory industry, I had no clue as to what it is I needed to do. I didn’t know where to start. I didn’t know where to begin. The customer service at Brilliant Directories is amazing. Ultimately, it’s the customer service and the warmth of the whole team that allowed me to make the decision as to whether or not I was going to purchase this software. And I’m glad that I did because the support, like I said, is amazing.

The company itself is brilliant. I have to tell you this story – I had so many membership levels in my directory it was ridiculous. And it was funny because I could just imagine the look on Jason’s [Brilliant Directories CEO] face when he was looking, like, “what is going on here?” And so what he did is he actually took the time to straighten that whole mess out for me at no cost to me. That was amazing.

I’ve not only bought one directory, I bought two. If you are skeptical/undecided as to whether or not this company is the company that you should purchase your directory from, take it from me, I highly recommend that you choose Brilliant Directories simply because the support from their customer service department is awesome. There’s not a time when I sent over a frustrating email and someone sent one back in frustration. It was always patience. They’re very patient with you because trust me, I have seen my fair share of angry emails out of my own personal frustrations of trying to figure out what it is I want to do, and when Jason [Brilliant Directories CEO] called me personally to say, “Hey, we don’t want you frustrated. We want to resolve the issue and we’re going to resolve it today…” I love that. I love that confidence in his voice knowing that he was not going to let me get off that phone upset like I was. And when I got off that phone I’ll tell you I was relaxed. It was a weight lifted off my shoulders and it was one less thing I had to worry about. And I thank them so much.

So again if you are undecided/not sure if Brilliant Directories is the route to take, I can tell you, you need to take it. No more hesitating. Do it today. You need to lock in on those promotions or whatever opportunity that was presented to you and jump on it because it’s definitely worth it.

Now my directory is generating money for me and I owe it all to Brilliant Directories. I owe it all to the team. Overall, to everyone who had a hand in putting this whole thing together, it’s amazing. I appreciate you guys. I love you guys! Thank you so much, guys. I highly recommend Brilliant Directories. Thank you!

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