We all know getting a member to pay for a premium listing is one of the biggest challenges every directory owner faces.
But what if I told you it was just as easy to sign them up for a $500 as it is a $50 listing.
Well, with the Multi-Member Manager add-on this is absolutely the case. We’ll share three ingenious ways our customers our using this powerful add-on to upsell their member to VIP accounts.
What is the Multi-Member Add-On?
The Multi-Member Add On allows a member on your directory to add and control additional profiles on your website. So instead of creating just one listing, a member could potentially add hundreds of listings to your site all while using a single member login.
Knowing how to unleash and explain the marketing power of this add on to your members is how you can turn that $50 sale into $500 on a single phone call.
Businesses that employ multiple employees are the ones that can benefit from this most. Some of the more common businesses include:
- Real Estate Company
- Law Firm
- Medical Practice
- Cleaning Company
- Construction Company
- Accounting Firm
- Plumbing Company
Let’s use the example of a plumbing website to see how you could pitch the owner of a plumbing website in your local directory.
Calling Existing Members That Have Multiple Employees
We found the easiest way to increase sales is to contact existing members that are in your directory. They’ll already know who you are, so that will save you half of the work. Here’s a script that might come in handy during your next call:
Cold Contacting A Local Business Via Email
If you don’t have any existing members that could benefit from this functionality you’ll have to find them online and reach out to them via email or social media. Try looking online for the industries that you want to go after. Oftentimes, the companies at the top of search results employ more people which make them the perfect fit for what you have to offer them.
Here’s a quick email template that could come in handy:
Cold Contacting A Franchise
Franchises offer you the fastest way to find businesses that could benefit from the Multi-Member functionality. Landing just one franchise for $10 a location could turn out to be hundreds of dollars on a monthly-recurring basis. Just what any directory startup needs. Here’s a simple email template that you can use to contact local franchises in your area.
No matter the industry you’re in, there is sure to be a way that you can leverage the Multi-Member Manager add-on for your business. If you’re a member of the Brilliant Directories VIP Add-Ons Club this means you already have access to this add-on. We hope you’ll take full advantage of the marketing doors this has to offer to help increase your sales.
The Elevator Pitch:
Why Choose Brilliant Directories
We'll make it short and sweet:
- We Know Membership Sites — We've taken care of all the heavy lifting so you can focus on growing your membership community and getting users signed up.
- Access to Expert Support — We know you have questions... Our dedicated support team works 'round the clock to quickly resolve any technical issues.
- Trusted by 20,000+ Websites — With over 10 years of experience, we understand the unique needs of online membership communities.