Welcome to Marketing Over Coffee! In this episode, the host sits down with Alix McAlpine from Giphy for an exciting conversation. GIFs have become a staple in everyday communication, adding personality and fun to countless interactions. Despite using them regularly, many, including the host, have never stopped to consider the business behind these popular animations or how Giphy operates as a platform.
This discussion aims to uncover the story behind Giphy and explore the inner workings of the company. From the creation and sharing of GIFs to Giphy’s role in marketing and digital communication, there’s a lot to discover. Listeners can look forward to learning how Giphy has built its presence and continues to shape the way people communicate online.
