We’ve all had those moments—maybe during a shower or a peaceful walk—when an amazing idea or the perfect solution suddenly strikes. It feels almost magical, like it came out of thin air. But what if these moments of brilliance aren’t random at all? Turns out, creativity has a method behind the madness, and it’s something we can actually encourage and refine.
This week, social psychologist Sheena Iyengar takes us behind the scenes of creativity, sharing research and real-world examples that reveal how groundbreaking ideas are born. Through her stories and findings, she sheds light on what sparks those “aha” moments and how we can create the right conditions for innovation to thrive.