Training Video "6-Step Guide to Start Membership Websites" Join Free Webcast

Recently, Facebook announced changes to its News Feed algorithm to feature more timely and relevant posts. The update raises an obstacle for Pages: Many are experiencing a decrease in reach for organic posts.

Facebook recommends that brands use a combination of engaging posts and advertising to make up for the decline resulting from News Feed changes.

Although promotional dollars may increase the visibility of posts, there are a few other tactics you can tie into your 2014 social media marketing strategies in order to grow your reach organically.

Great content, strategically deployed, gets your posts that coveted News Feed real estate, whether or not you choose to promote it. So before you click “boost” on every update just to garner a few more likes, keep the following pointers in mind and experiment with them so that you spend your social media time and money wisely.

Harness the passion of your fans

Word-of-mouth is a powerful tool. Get your fans to create and share user-generated content for you, thereby extending your reach in the News Feed. Your fans and followers have their own audiences on social, and when you enable Facebook’s Open Graph actions as part of your campaigns, their friends can see when they share or interact with content.

Hashtag campaigns, photo and video submissions, and apps that prompt sharing after a call-to-action give incentive to people to spread a brand’s content to their friends. And by thus harnessing your ambassadors, you build brand credibility.

Offer compelling coupons and promotions

Creating coupons and hosting contests are two more ways to boost engagement without buying ads or promoting posts. Offer a coupon for redemption online or in-store, and give incentive to fans to share it with their friends. You’ll gain more participation from a new, relevant audience with this approach.

Coupons work increasingly well on mobile, and considering that mobile is a key social media focus in 2014 for many brands, using any tactic that pairs well with it would be doing your brand a great service. Plus, it’s a fantastic opportunity to convert social media fans into real-life customers.

Discover your most engaging content

Consistently review the performance of your posts, and apply that knowledge to your content strategy—posting and promoting the most relevant content for your users. Track which content generates the most likes, shares, and comments, and use that knowledge to inform future posts. Track how well a post performs based what type of post it is (photo, text, blog post, etc.), its topic, the time of day it was posted, etc.

Nailing down the successful formulas for posts will keep their organic reach high. Doing so can be as simple as reviewing your free Facebook stats each month, but it is also important to review the data collected after conducting a campaign, contest, or coupon offering. You should know who is interacting with your brand, what they like to see, how they respond, and then take that information and use it to shape each daily, monthly, and quarterly post and campaign.

Learn more about your fans

When you decide to spend budget on boosting your posts, make it count by capturing more data about your fans. Promote campaigns that ask users to submit email addresses so that your brand has a way to connect with those people again in the future without always having to buy ads to reach them. In addition, capturing consumer data will allow you to target ‘”lookalike” audiences when putting together your next ad campaign. You want to have demographic information available so you can expand your reach to the appropriate types of audiences.

Knowing who would really like your brand and allocating funds to reach them is much smarter than tossing dollars at everything not knowing whether it’s even entering the appropriate News Feeds.

Consistently run and promote social marketing campaigns

Paying to promote content when there is no clear call to action isn’t always the best way to reach your fans. Run campaigns that give fans opportunities to interact—by naming new products, sharing their videos or photos, or accessing exclusive content or deals. Keep campaigns fresh, tie them into your broader cross-channel marketing programs, and use them to collect customer data.

The Elevator Pitch:
Why Choose Brilliant Directories

We'll make it short and sweet:

  • We Know Membership Sites — We've taken care of all the heavy lifting so you can focus on growing your membership community and getting users signed up.
  • Access to Expert Support — We know you have questions... Our dedicated support team works 'round the clock to quickly resolve any technical issues.
  • Trusted by 20,000+ Websites — With over 10 years of experience, we understand the unique needs of online membership communities.
Membership Website Facebook Group

Do You Run a Membership Site?

Join our exclusive Facebook group – FREE – to access proven strategies for growing your membership community. Space is limited, so join today!

Join the FACEBOOK Group

It's all about service and community!

After working with the Brilliant Directories team for the past 5 years, I've enjoyed building our websites and learning new ways to improve. Having access to a responsive support team has been very important for our success. Thanks to everyone at Brilliant Directories for guidance, constant improvements, Facebook groups and interactive webinars! We've already built one directory (, launched another ( and have more ideas to implement very soon.

Erik K. — New Jersey, USA Read More Reviews

Questions Before Getting Started?

We're always happy to chat about your goals and explain what comes with your Brilliant Directories website. Contact us or call to speak with a friendly team member now: 1 (800) 771-9332

Send a Message

Fill in the Form to Launch Your Free Website

  • Learn how to setup membership plans, connect your payment gateway and generate revenue
  • Tour the features that will help you manage your community and maximize productivity
  • Experience how members will view, edit and self-manage their personal accounts
  • Customize your demo site to match your brand
Safe & Secure. Try it free for as long as you like.

Start Your Free Website Now

Create a free account for instant access to launch your website

Safe & Secure. Try it free for as long as you need.

Fill in The Form to Send a Message



Register FREE for instant access to start your website

Safe & Secure.

You’re Almost There!

Enter your email below to watch the webcast
“6-Step Guide to Start Membership Websites”

75% Complete

We hate SPAM and promise to keep your information safe.