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How to Use Video to Promote Your Membership Website

Video content is increasingly used as an effective avenue used to sell products and services. It could also be used to grow your membership website.

Even before the advent of the web, videos have helped marketers advertise brands and make an emotional connection with the audience.

Of all the content types readily available to you, video content is by far the best method to promote and convince viewers to become members of your website.

In this article, we’ll discuss the many ways you can use video content to popularize your membership website.

Post Videos on Your Website

Unless you already command a large following or own a well-known brand, you will most likely need to find creative ways to initially drive traffic to your membership website. Use on-page SEO and content marketing to boost your website’s search engine page rank.

One way to get Google’s attention is by posting videos for your target audience. Make the video content useful to the visitors; explain what’s special about your membership website and what’s in it for them.

Things that normally take a page or more to explain in text can be presented in less than two minutes with the help of a video.

If you have the gift of inventing new and exciting video content ideas, then make use of the ability to post videos on your website. By uploading your videos to YouTube, they can be presented in Google search results, found by viewers on YouTube and then bring those viewers from YouTube over to your website.

To post these videos on your website, simply embed them in a post and publish it with some accompanying text. Posting videos regularly will also help attract more traffic and keep visitors on the site longer.

Share Video Content on Social Media Platforms

In the tech-savvy world, social media platforms have become the favorite hangout spots of many. People, especially youngsters, spend hours on various social media platforms.

These platforms could serve as a source of traffic for your membership website. Again, if you don’t have a large following, it might take some time for your videos to attract attention. You may want to invest a small amount of money in ‘boosting’ or promoting your posts so more people see them.

Posting compelling videos is an important part of video marketing on social media. Even more important is to increase the exposure of the videos so that the maximum number of users can find the content.

You can adopt several strategies to spread video content. Some of the tactics that apply well for most platforms include hashtags and influencer marketing.

There are other things you can do to get more views on social media…

To make the videos more inviting to the users, optimize the content, choose a good thumbnail, include an effective Call to Action (CTA), request for shares, likes, and comments, and support videos with other forms of content marketing.

Create a Video Sales Page for Your Membership Website

The potential members you nurture through the various stages of the sales funnel will finally arrive at your membership sales page or a similar landing page.

The sales page has just one goal – to convert the nurtured leads into members of your website. The easiest way to convince visitors is to list point-by-point and clearly explain the benefits of becoming a member. Text copy would work, but nowadays people respond better to videos.

Make sure the video sales page for your membership website is compelling. The sales page video must be the star of the page, with other elements supporting and highlighting the video content.

Tips to create a successful video sales page for a membership website:

  • Keep the video short and place it above the fold.
  • Use the video to explain what the website is about, who it is for, and how members will benefit from it.
  • Include a call to action in the video and a simple registration form or join button on the page.
  • Avoid navigation links and other distracting elements on the page – Right now we only want these users to register.
  • Optimize the video and other elements on the sales page to achieve higher ranking and attract more traffic.

Stream Events and Webinars for Your Members

Streaming videos of events and webinars serve more than one purpose. These videos will be much appreciated by your members. Plus, they can help persuade your leads and prospective members to register and become members of your website.

Promotional activities don’t need to end just because a lead has become a member. It’s important to retain a member, build a lasting relationship, and convince the member to refer the site to friends and family.

Live webinars are a great way to interact and engage the members, pitch new ideas, clear doubts, and gather their opinions. Similarly, live streaming of events will keep the members informed about the latest changes and happenings in the organization.

You can make live videos interesting for members and visitors by including deals, rewards, and other special offers. Incentives will give existing members a reason to stay with you and for the potential new members a reason to join your community.

Upload Videos Created by Your Members

People watch and accept promotional videos – video content that explains the benefits of your membership website – with some degree of skepticism. That’s understandable. For them, your video is just another advertisement. Regardless of the content or quality of the video, they may or may not take a favorable view of the message.

In contrast, the viewers are more likely to listen to user-generated content (UGC). Testimonial videos or any other form of UGC doesn’t have an ulterior motive or an agenda. Hence, it’s much easier to trust the views of people who have no vested interest in promoting the website.

For the viewers, listening to people describing their experience as members of your community will give a much better understanding of your service. Plus, you’re saving time, resources, and effort by using current members to attract new website members.

Posting user-generated videos increases the credibility of your website. Consequently, a certain degree of trust is developed even before the viewers watch the user-generated video.

Final Thoughts

Almost all businesses use video content. That’s because videos work.

In the article above, we have explained how videos can be used to promote your membership website – from increasing traffic, engaging the audience, utilizing user-generated content, to opening new channels of communication with the members.

Video content is your best bet to promote your membership website. And, this video marketing guide will help you achieve your goals.

Author: Cristian Stanciu

Cristian Stanciu is a freelance video editor, owner and post-production coordinator of Veedyou Media – a company offering video editing services to videographers, marketing agencies, video production studios or brands all over the globe.

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