8 Tips for Directory Success on a Self-Funded Budget

successful-business-womanLittle is more important for your success than a loyal audience. Dare I say it’s as important as the product? Happily, it requires little funding to build a loyal audience. You can certainly accomplish it faster with money but all you really need to do is invest your time.

When, at last, your product is ready to sell, sell less like a marketer and more like a door-to-door salesman. Those first few customers will help you discover the kinks in your product before making big investments. As you grow confident in your final product, you’ll need to start expanding your reach. Do this before you run a KickStarter or take out loans.

Take a lesson from consultants and focus on creating demand before worrying about meeting supply. There are tons of consultants who build blog audiences much larger than the number of clients they could ever serve, which boosts the fee the clients they do take are willing to pay.

You can create that same high demand, low supply perception of scarcity, that will allow you to charge higher prices. Consumers understand scarcity leads to higher prices. The air of exclusivity also makes your early customers feel like “insiders,” something they will likely rave about to their friends.

Creating this demand on an extremely limited budget comes down to being your own media outlet. Here are a few pointers that can help you make that work:

1. Useful information.

Focus on providing valuable information to specific audiences. The information doesn’t need to be unique, just new to your audience. Provide information that is entertaining, memorable, share-worthy and useful. Tell your audience something they can put it to use in their own lives. That is the secret sauce that keeps them coming back and sharing, rather than just liking what you have to say.

2. Encourage sharing.

The information must be shareable. Accomplishing that means being new as well as funny, cute, transformative, relatable, emotionally impactful, surprising and making the sharers feel “in the know.”

3. Mix it up.

In-depth content keeps an audience, bite-size content attracts an audience on social networks and other platforms. Span the range from in-depth to bite-size.

4. Audience.

Building an email list should be at the center of any self-funded entrepreneur’s marketing strategy. Nothing is more important than a loyal audience. You won’t get one on social networks or search engines, where your content’s exposure is subject to the whims of algorithms you don’t control. These are good places to earn exposure. They aren’t places to keep an audience.

5. Unique is overrated.

Some marketers take the idea of being “unique” too far. It’s okay to keep selling the same message over and over again, as long as you’re selling it to new people. Spend 20 percent of your time creating content, 80 percent of your time promoting your content. If you spend a full day on a piece of content, spend a solid four days reaching out to influential people and engaging on forums and social networks to promote it. No matter how many people saw your content, there are always more people who can benefit from seeing it.

6. Just enough.

It’s not about how much content you produce, it’s about how pleased your audience is with each piece of content, and how loyal it makes them. In fact, in a world of clogged inboxes, less is often more.

7. Community.

Audience interaction is key. An academic case study published in the Journal of Marketing Research about Kiva, a non-profit microlending organization, attributed 30 times more sales to fluctuations in forum posts than to fluctuations in media coverage. Community activity drove traditional media coverage, not the other way around. It’s absolutely crucial that you get your audience talking with itself.

8. Mix it up more.

Mix things up with podcasts, interviews, videos, photos, visual information, e-pamphlets and free or freemium software tools. Make the experience as interactive as possible. Involve influencers and audience members. Quote authorities and forum posts. Be a part of something larger than yourself.

A loyal audience means your KickStarter will succeed and you’ll have enough pre-orders to mainstream your product, which will make it easier to get funding when you need it. A loyal audience will get you through any short-term failure or mistake that would easily cripple a churn-and-burn business. If things get really bad, your audience will help dig you out of the hole.

Categories: Marketing Tips

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I’m pleasantly surprised! It’s always been a dream to be able to create web directory website. I’m really happy with the service. I’ve never had customer service call me to make sure everything is going well. Dennis was very kind, understanding, and explained everything clearly. This really made me feel happy & comfortable. I love the videos. They are so easy to follow and everyone seems knowledgeable, yet so friendly. My site has been up for months and I’m looking forward to a long term partnership. With service like this I feel like I would go to battle for Brilliant Directories.

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I have been in the Military for 6 years now getting my company up and running. Meeting Jason and his team was the biggest blessing yet. We were able to get our company up and running with out worrying about website development, Letting us focus on what we do best “marketing” Would I recommend Brilliant Directories to anyone else? I would STRONGLY recommend Brilliant Directories to anyone that is wanting to have a business for life. Thank You again for helping out so much.

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I started using Brilliant Directories 6 months ago after trying to build directories on my own. I found their product to have all the elements that I needed to have in order to launch a directory. They gave me individual support and training to learn how to personalize and customize the directory for my market. I look forward to a long and productive relationship with Brilliant Directories. If you are looking for a directory for your niche then look no further. Brilliant Directories has it all.

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Brilliant Directories is amazing. From the first moment I reached out to them through their website, the experience has been terrific. The system is the cleanest directory system available in the market today, bar none. The people at Brilliant Directories are top-notch, and are always ready to assist in every way possible. I have worked with a lot of companies, both as a business owner and international business consultant, and I can truly say that Brilliant Directories understands what a “great user experience” really means.

If you are considering going into the directory business, I would highly recommend talking to the experts at BD. Jason, Matthew, and their team truly care about their customers.

Simply put, you would be hard-pressed to find a better directory team, or directory technology, in the world today.

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First, I have admired this directory a little over a year ago. I consider myself mid-level experience in web design. I am very proficient with Wordpress and Drupal but Brilliant Directories is far less complicated. The day I found this directory sometime around June 2014, it was the most beautiful directory I ever saw at that time even without trying out the admin demo. If I didn’t buy this directory a year ago it was because of price was a little on the steep side. Now that I own this directory I now know why it was somewhat pricy.

The numerous video tutorials associated with this product is worth more than the cost of this directory considering that several scripts out there charge exorbitant sums with very little guidelines or customer support. No Directory theme or directory on the market today comes even close to this product.

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I highly recommend Brilliant Directories for anyone who is interested in starting a directory website. Both their software and customer support are first class!

I’ve been interested in holistic health for a number of years. I’ve found it hard to track down reputable holistic health care providers, so last year I decided to create a web site where holistic practitioners can list their services (and eventually get rated). This would be helpful not only to me, but tons of folks worldwide who prefer a holistic approach to healthcare.

I first started trying to code the site on my own using an ‘easy’ plugin, but realized it was never was going to be what I envisioned. I then tried to hire a developer to create the website for me. I got several quotes from curiously cheap to very expensive. In general, I found them difficult to communicate with and didn’t feel that they understood what I was looking for.

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Jason Haloossim, CEO & Co-Founder

The first Brilliant Directories website was our own. In 2009, we took an idea we believed in and built software for it from the ground up. The idea was to build a directory website of interior designers and build an empire around it. But there was a problem: the software we found seemed to work against our ambitions at every turn. Back then, the options for directory software were unreliable plugins or expensive custom development. It was incredibly expensive, unnecessarily complex, and frighteningly unstable to combine random plugins.

Existing directory software did not have the features we needed and were not solutions we could rely on. Furthermore, as young entrepreneurs with basically no budget, we didn’t have a lot of money to invest in expensive development, so we rejected those options and created our own. Our custom software met our needs so well that we decided to take everything we learned and shifted our business away from the interior designer directory and towards fixing the glaring hole in the directory software market. We knew that we weren’t the only ones looking for a better directory software, and there needed to be an option to support the needs of start-ups and established organizations. We set out to create the software that we wished would have existed, and we launched it in 2010 under the name Brilliant Directories.

Brilliant Directories is exactly this: the only platform you need to build your directory website. Brilliant Directories is reliable, complete, and most important, saves you time and money compared to traditional web development. It’s a mission that we take very seriously. We stand behind our product with top-rated customer service and a dedication for continually improving our software daily. With thousands of users worldwide and growing every day, we hope to help your dream come online very soon.

To your success,
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