10 Tips for Mastering Facebook

1403304285-10-tips-mastering-facebook01When it comes to social media, Facebook is a behemoth. Earlier this year, the big blue social network had 1.28 billion monthly active users. That is head and shoulders above other popular sites like Twitter or Pinterest.

Translation: Using Facebook correctly can be a huge opportunity for both individuals and businesses. Post the right types of content at the right times of day and you can see a flood of new customers or fans of your brand.

But as with any opportunity, Facebook has a number of moving, sometimes confusing parts. Facebook marketing is one part art, one part science, mixing bits of human interaction with actual product marketing.

The tips below aim to answer some of the questions you might have about creating and getting the most out of a Facebook page. Give these some thought and start rocking it on Facebook — now.

1. When posting, don’t forget the pictures.

They say a picture is worth a 1,000 words. On Facebook (and on Facebook-owned Instagram), a picture must be worth at least 1,000 text-only posts.

People engage with compelling images. Yes, this is an opportunity to showcase your products, but it’s also a chance to share pictures of your team, your facility and of your customers’ best experiences with your brand.

It’s also a way for you to interact with your customers. Encourage them to share their own pictures using your product or service. You can monitor these images and contribute to the conversation by liking or commenting on them or by sharing them on your own page.

2. Know when’s best to post.

There are numerous reports out there that claim the best times of day for posting content to specific social networks. While some of the information can vary from report to report, it appears posting to Facebook on Fridays is a smart idea, as engagement rates tend to be highest.

Productivity starts to dwindle on Fridays. It’s no secret. You can capitalize on people killing time by surfing their Facebook feeds instead of, you know, doing more important things.

3. Attract customers and increase engagement by asking questions and creating contests.

A big part of the reason you’re on Facebook is to engage with people and attract them to your brand. Only broadcasting marketing messages isn’t going to cut it.

One way to attract people to your Facebook page is to run a simple contest. More than a quarter of fans say they’ve liked a page in order to participate in a contest. Using words like “winner,” “win,” “entry,” “contest,” “enter” and “promotion” are most likely to get people interested.

Once people start liking your Facebook page, you can ramp up human interaction by asking questions. Question posts get 100 percent more comments than ones without questions.

4. Let your emotions out.

Within reason, of course. Why? Studies show that emotions are contagious on Facebook. If something in your industry has you excited or riled up, don’t be afraid to express your thoughts and emotions about it (without being hurtful to anyone else, obviously). These types of posts are often shared more and can increase engagement.

While you’re at it, you might as well ask your fans to share their opinions and emotions, too.

5. Encourage employees and fans to ‘check in.’

Facebook’s check in feature can be a fun and useful way to raise your company’s profile on the site. Some employers require their employees to check in when they clock in for a shift. Some also softly suggest that their customers check in. Others make the check in mandatory if a person wants to use in-store Wi-Fi.

6. Remember, niche is more important than numbers.

Sometimes social media can become a popularity contest. Entrepreneurs shouldn’t become obsessed with having more fans and followers than the competition. What’s the sense in having 100,000 fans if the majority of them aren’t engaging with you or spending their money with you?

Creepy or not, Facebook collects an enormous amount of demographic and behavioral information on its users. You can tap into this wealth of data to target specific types of people who are most likely to be your customers in the real world.

7. Etiquette should be a top priority.

You should be the template for your typical Facebook fan. You know your brand inside and out. You should also know the type of content you’d want to see each day and how often.

If your plan is to flood the zone with marketing content, repost the same thing over and over again or to directly solicit likes and shares then, well, you might need a new plan. Not only do your followers not want to see spammy posts, neither does Facebook. The company said recently that it would start decreasing regular distribution for repeat offenders.

Consider yourselves warned.

8. Don’t panic if your organic reach isn’t crazy high.

If you’re not paying for advertising on Facebook, your posts might only be reaching a small portion –perhaps as low as only 6 percent — of your overall followers. And, it turns out, this is completely normal. Also, completely frustrating.

In a recent blog post, Facebook explained that the nosedive in organic reach is due to increased “competition” on the News Feed. In other words, there is so much content being published to Facebook, only so much can be featured in people’s feeds.

If you’ve seen your reach plummet in recent months, there are steps you can take to increase it a bit.

9. Consider giving Facebook Advertising a try.

Experts say that advertising on Facebook can be a huge opportunity for some brands. You pay for ads and Facebook promises to expose you to people you might not have been able to reach on your own.

If your company is paying for Facebook ads, be sure to track your results and measure your ROI. Advertising on Facebook isn’t for everyone.

10. Speaking of ads, you can personally opt out if you want to.

This is great for individual users and potentially also beneficial for companies that pay money on the ads that people can now block. Facebook recently started giving users a way to better customize what advertisements pop up on their pages.

So, instead of letting Facebook mine every step they take on the site and elsewhere online and serving that data up to its advertisers, people can opt out and change their personal settings.

For advertisers, this means your ads might be seen by fewer people, but it will be delivered to those who will be more inclined to interact with your ads. Again, niche is better than numbers.

Categories: Marketing Tips

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Give It a Whirl

By Vincent H. – California, USA

Hi my name is Vincent Hoss. I’m very happy with my Brilliant Directories website. I’ve been looking around for an easy-to-use website that Google is happy with for a number of years. I had quotes that were five times what I actually spent getting this site finished. This is my little helper here who helps me with the sites. Keeps an eye on things.

The thing is, it’s hard to find a site that’s easy to use, that’s easy to customize, and Brilliant Directories has been really easy to use. I ended up signing up for the onboarding to help me get the site together. Then I realized I wanted more custom things than they had on the onboarding so I ended up using the Marketplace. That’s worked out really good.

The site’s been up for about four weeks now and I get probably one to two calls per day but I do have 15 years experience in internet marketing and lead generation. So I must say that that the Brilliant Directories site was really the foundation that I needed to accomplish… I’ve tried so many different sites, so many different softwares that said they could do it but in reality it wasn’t easy to use, Google wasn’t happy with it, it wasn’t easy to customize, it bogged down and I stopped searching after this.

I’ve got several more sites under construction. If you’re thinking about doing a directory this seems like the perfect software to use. If you have questions or need any help you can reach me at VincentHoss.com. Again very happy with the software, the price was very reasonable, and I’ve been happy with it. And based on my experience I’m pretty sure you’ll be happy with it if you give it a whirl. Thanks.

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Has Everything Out of the Box

By Christopher K.

Brilliant Directories is by far the best membership site on the web. They offer a fully integrated solution that enables you to start a membership directory business in as little as 2 days. 3 years ago I paid over $10,000 for a customized membership directory site that didn’t have the features that Brilliant Directory provides out of the box. The site is very simple to configure and easy to use.

Brilliant Directories has solved a major problem for me in my business and am now making over $10,000 a month.

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It Truly is Brilliant

By Michael M.

I’ve spent the better part of a year working with various directory systems, mostly built on WordPress. These systems were buggy, slow, expensive, and prone to plugin breakage. It was a frustrating experience getting them to work.

I was skeptical of Brilliant Directories until I tried it out. Wow! With their system, I had a working directory in minutes that was fast and simply worked.

One of the great things about their system is that it’s incredibly customizable. They’ve built their system on a widget platform that allows you to not only customize any part of the site, but you can use your own PHP and javascript code to create your own functionality.

There have been a few times when I’ve needed some help with their system, and I’ve found that their support team is very quick and efficient with ticket requests. They have a nice knowledge base and community forum that answers a lot of your questions.

Brilliant Directories has enabled me to stop wasting time on difficult WordPress systems and actually get to work building my directory. I wish I had discovered this service earlier.

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Awesome Staff & Company

By Mark S.

This is a fabulous product provided by fabulous folks. I’m loving it. The support is awesome. I feel I have found a family and friends. I have been looking for this script for ten years. I have tried every script out there, gone back to old options, tried again and ended up back at square one.

Then I found Brilliant Directories and what a find. Finally, a ten year search and some-one had the nous to do the job properly and completely. The last word on directories.

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Amazingly Great Software!

By Paul N.

I’m pleasantly surprised! It’s always been a dream to be able to create web directory website. I’m really happy with the service. I’ve never had customer service call me to make sure everything is going well. Dennis was very kind, understanding, and explained everything clearly. This really made me feel happy & comfortable. I love the videos. They are so easy to follow and everyone seems knowledgeable, yet so friendly. My site has been up for months and I’m looking forward to a long term partnership. With service like this I feel like I would go to battle for Brilliant Directories.

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Great Sales Experience & More

By Jeffrey G.

I have been extremely impressed with the staff at Brilliant Directories. I waited to review the sales experience until I got my site all set and operating because I wanted to make sure they were true to their word. They were! The site got up quick, the staff was extremely responsive without being pushy, and they simply have a great product that is packaged nicely.

Thanks for the great service!

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Fantastic Customer Service

By Zach V.

I have been in the Military for 6 years now getting my company up and running. Meeting Jason and his team was the biggest blessing yet. We were able to get our company up and running with out worrying about website development, Letting us focus on what we do best “marketing” Would I recommend Brilliant Directories to anyone else? I would STRONGLY recommend Brilliant Directories to anyone that is wanting to have a business for life. Thank You again for helping out so much.

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Look No Further!

By Joseph C.

I started using Brilliant Directories 6 months ago after trying to build directories on my own. I found their product to have all the elements that I needed to have in order to launch a directory. They gave me individual support and training to learn how to personalize and customize the directory for my market. I look forward to a long and productive relationship with Brilliant Directories. If you are looking for a directory for your niche then look no further. Brilliant Directories has it all.

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Brilliant Directories Is A Definite A+

By Andy J.

Brilliant Directories is amazing. From the first moment I reached out to them through their website, the experience has been terrific. The system is the cleanest directory system available in the market today, bar none. The people at Brilliant Directories are top-notch, and are always ready to assist in every way possible. I have worked with a lot of companies, both as a business owner and international business consultant, and I can truly say that Brilliant Directories understands what a “great user experience” really means.

If you are considering going into the directory business, I would highly recommend talking to the experts at BD. Jason, Matthew, and their team truly care about their customers.

Simply put, you would be hard-pressed to find a better directory team, or directory technology, in the world today.

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Brilliant Product + Support

By Richard N.

First, I have admired this directory a little over a year ago. I consider myself mid-level experience in web design. I am very proficient with Wordpress and Drupal but Brilliant Directories is far less complicated. The day I found this directory sometime around June 2014, it was the most beautiful directory I ever saw at that time even without trying out the admin demo. If I didn’t buy this directory a year ago it was because of price was a little on the steep side. Now that I own this directory I now know why it was somewhat pricy.

The numerous video tutorials associated with this product is worth more than the cost of this directory considering that several scripts out there charge exorbitant sums with very little guidelines or customer support. No Directory theme or directory on the market today comes even close to this product.

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Super User-Friendly!

By Erica A.

I highly recommend Brilliant Directories for anyone who is interested in starting a directory website. Both their software and customer support are first class!

I’ve been interested in holistic health for a number of years. I’ve found it hard to track down reputable holistic health care providers, so last year I decided to create a web site where holistic practitioners can list their services (and eventually get rated). This would be helpful not only to me, but tons of folks worldwide who prefer a holistic approach to healthcare.

I first started trying to code the site on my own using an ‘easy’ plugin, but realized it was never was going to be what I envisioned. I then tried to hire a developer to create the website for me. I got several quotes from curiously cheap to very expensive. In general, I found them difficult to communicate with and didn’t feel that they understood what I was looking for.

Luckily, I came across Brilliant Directories in a Google search. Not only did they understand what I was trying to accomplish, but they were able to execute my vision quickly. I found their customer support to be both extremely knowledgeable and patient with my questions. They even shared strategies to help get my first hundred members listed. 5-stars!

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A Message From The Founder

Jason Haloossim, CEO & Co-Founder

The first Brilliant Directories website was our own. In 2009, we took an idea we believed in and built software for it from the ground up. The idea was to build a directory website of interior designers and build an empire around it. But there was a problem: the software we found seemed to work against our ambitions at every turn. Back then, the options for directory software were unreliable plugins or expensive custom development. It was incredibly expensive, unnecessarily complex, and frighteningly unstable to combine random plugins.

Existing directory software did not have the features we needed and were not solutions we could rely on. Furthermore, as young entrepreneurs with basically no budget, we didn’t have a lot of money to invest in expensive development, so we rejected those options and created our own. Our custom software met our needs so well that we decided to take everything we learned and shifted our business away from the interior designer directory and towards fixing the glaring hole in the directory software market. We knew that we weren’t the only ones looking for a better directory software, and there needed to be an option to support the needs of start-ups and established organizations. We set out to create the software that we wished would have existed, and we launched it in 2010 under the name Brilliant Directories.

Brilliant Directories is exactly this: the only platform you need to build your directory website. Brilliant Directories is reliable, complete, and most important, saves you time and money compared to traditional web development. It’s a mission that we take very seriously. We stand behind our product with top-rated customer service and a dedication for continually improving our software daily. With thousands of users worldwide and growing every day, we hope to help your dream come online very soon.

To your success,
Jason Haloossim

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It’s Worked out Brilliantly

By Dr. Kevin G. – California, USA

Hello! I’m Dr. Kevin Grold. I’m the CEO of EDReferral.com and here you can see my homepage created with Brilliant Directories. It’s worked out brilliantly for me in that it’s allowed me to create many different ways for people to search for eating disorder treatment which is what we do.

So for instance on the homepage here when you open it up it automatically brings up all the icons of all the treatment centers and individuals and support groups in your local area automatically. Then we have a little video that explains all the different features of the site and if you scroll down you can visit our sponsors and you can also read about many different topics related to eating disorders.

But what I really like about the site is when you go to do a search Brilliant Directories allows me to create many different ways for people to search here that people can click on just to find treatment in their state, we can search by keyword here, we can also click on an icon map that was back on our homepage, or again click on a state in another way at the bottom. But what I really like is that there are specific ways for searching for treatment. And for instance if you clicked on let’s say “Eating Issues Treated” and then click on let’s say “Anorexia”… what it does is it automatically fills in your local area here and in Del Mar and you click search, what that does is bring up all the resources related to anorexia in my local area. And you can click on any of these highlighted treatment centers or individuals to read more about them.

What it’s doing is at the same time is creating a separate page for each one of these categories that you’ll see here. So for instance “Collaborates with” and then “College health centers” in Del Mar – that creates a separate page. That’s what I really like about Brilliant Directories. So for instance if I did a search on Google we’re going to see that I have over 40,000 pages – 40,000 different combinations that Brilliant Directories created for me so that I’ll have so many pages on Google and so many ways for people to find me.

And for instance if somebody types in “eating disorder treatment centers”, who’s going to come up first? EDReferral.com. So I’d like to say that Brilliant Directories is working out brilliantly for me and thank you for the amazing site.

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Brilliant Directories Is A Lot Of Fun!

By Patrick W. – Illinois, USA

Hi, my name is Patrick and I’m one of the developers here at 2Nerds Design Studio. We are a third-party company that works with Brilliant Directories’ current and new members. I have seen a lot of software out there on the market for directories and I have got to say Brilliant Directories is one of the best on the market.

The reason is because Brilliant Directories is very user friendly and helpful to new members that join the site. One thing that Brilliant Directories allows their members to do is to create directory websites very easily and at a very cheap price which is wonderful for people who are starting up their own business. Also Brilliant Directories has a good SEO optimization platform for customers which is very important for growing your business as well.

I would say Brilliant Directories is probably one of the best and it’s been a lot of fun. That’s what we love working on — Brilliant Directories’ members and new members that come on board. So I always suggest to members who want to start a directory website that they should use Brilliant Directories as their platform to do so.

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This Company Is Brilliant

By Doris F. – Florida, USA

Hi guys. My name is Doris Flewellen and I’m located in Pembroke Pines, Florida. I want to take the time to share with you my experiences with Brilliant Directories. First I’d like to say, yes, I highly recommend them. As a business owner and someone very new to the directory industry, I had no clue as to what it is I needed to do. I didn’t know where to start. I didn’t know where to begin. The customer service at Brilliant Directories is amazing. Ultimately, it’s the customer service and the warmth of the whole team that allowed me to make the decision as to whether or not I was going to purchase this software. And I’m glad that I did because the support, like I said, is amazing.

The company itself is brilliant. I have to tell you this story – I had so many membership levels in my directory it was ridiculous. And it was funny because I could just imagine the look on Jason’s [Brilliant Directories CEO] face when he was looking, like, “what is going on here?” And so what he did is he actually took the time to straighten that whole mess out for me at no cost to me. That was amazing.

I’ve not only bought one directory, I bought two. If you are skeptical/undecided as to whether or not this company is the company that you should purchase your directory from, take it from me, I highly recommend that you choose Brilliant Directories simply because the support from their customer service department is awesome. There’s not a time when I sent over a frustrating email and someone sent one back in frustration. It was always patience. They’re very patient with you because trust me, I have seen my fair share of angry emails out of my own personal frustrations of trying to figure out what it is I want to do, and when Jason [Brilliant Directories CEO] called me personally to say, “Hey, we don’t want you frustrated. We want to resolve the issue and we’re going to resolve it today…” I love that. I love that confidence in his voice knowing that he was not going to let me get off that phone upset like I was. And when I got off that phone I’ll tell you I was relaxed. It was a weight lifted off my shoulders and it was one less thing I had to worry about. And I thank them so much.

So again if you are undecided/not sure if Brilliant Directories is the route to take, I can tell you, you need to take it. No more hesitating. Do it today. You need to lock in on those promotions or whatever opportunity that was presented to you and jump on it because it’s definitely worth it.

Now my directory is generating money for me and I owe it all to Brilliant Directories. I owe it all to the team. Overall, to everyone who had a hand in putting this whole thing together, it’s amazing. I appreciate you guys. I love you guys! Thank you so much, guys. I highly recommend Brilliant Directories. Thank you!

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