Webinar Wednesday 226 – July 1, 2026

BD Butler Overview and Capabilities

• The MCP, or AI content, enables the AI to connect to a Brilliant Directory site, allowing users to access over 170 different actions for their site, and BD Butler can now effectively do almost everything that the MCP can do, providing users with a powerful tool (00:04:39).
• BD Butler has evolved from a simple AI coding assistant to a more comprehensive tool that can build new and improved elements throughout a website, including creating and editing web pages, editing specific elements, and creating hero sections on pages (00:05:28).
• The goal is to incorporate as much functionality as possible into BD Butler, reducing the need for third-party AI apps and tools, and the team has made significant progress in achieving this goal, with more work to be done (00:06:35).
• BD Butler is designed to be a virtual assistant, providing users with flexibility and the ability to make progress on their site more quickly, and it is now possible to use it to perform a wide range of tasks, making it a valuable tool for managing and running a membership site (00:06:50).
• BD Butler can be used to incorporate, update, and improve SEO content, create new layouts for web pages or email templates, and manage different elements of a website, including member management, record updates, form submissions, and lead tracking, all of which can provide insights and actionable next steps for website improvement (00:07:45).
• The tool can also find new revenue trends, churn rates, future projections, and comparisons, offering a range of business data and expanded functionality, and real-world use cases and demos are available to demonstrate its practical applications (00:08:36).

BD Butler's Advanced Features and Integration

• Sample prompts can be used with BD Butler to create new and improve existing web pages, retrieve information about members, website revenue, form inquiries, and create brand new posts on the website, showcasing its various uses (00:08:54).
• The MCP (Member Management System) and GitHub resources are available, but users do not need to access technical files themselves, as BD Butler can perform various actions, including listing members based on filters, getting specific records, creating, updating, or deleting members, and managing member reviews and leads (00:09:31).
• BD Butler can also provide insights, such as which categories on a site have the most members and how much revenue has been generated from those members in those categories, and it can perform over 170 different operations, allowing users to chat with the AI about their site (00:10:13).
• The goal is to integrate the expanded functionality of the MCP and Codex (OpenAI ChatGPT tool) into BD Butler, allowing users to work more efficiently from their website's admin area, saving time and focusing on growing their business, as demonstrated by a user who connected the MCP to their BD site with Codex and reduced their content creation time significantly (00:11:32).
• The integration of BD Butler with other tools, such as Claude Code and the MCP, aims to bring its functionality more in line with native AI tools, enabling users to perform a wide range of tasks, including reaching web pages, and streamlining their workflow (00:11:47).
• BD Butler has been updated to allow users to ask it a wide range of new questions and tasks, giving them more power and control over their website, with the goal of reducing reliance on third-party AI tools (00:12:00).
• The updates to BD Butler include the ability to utilize Claude skills, schedule routines, and potentially integrate with the front end of the site for live editing, allowing users to make changes without being constrained to the admin area (00:12:10).

BD Butler in Action: Real-World Tasks and Examples

• BD Butler can now perform multiple tasks in one shot, such as creating a new game widget, putting it on a webpage, and creating an email inviting users to play the game, demonstrating its capabilities and potential for real-world tasks (00:13:10).
• The AI can be used for a variety of tasks, from simple to complex, and can even update SEO meta tags, add stock photos, and edit page settings, making it a powerful tool for website customization and management (00:14:24).
• BD Butler can create new pages, such as an about us page, and can update the page's SEO meta tags, including the page title, description, and settings, and can also add HTML, CSS, and JavaScript code to the page (00:14:42).
• The AI's completion time has improved, with most tasks being completed in 30 to 90 seconds, and users can view the code and page settings that BD Butler has added, including the page SEO meta tags and stock photos (00:15:01).
• BD Butler's capabilities are constantly evolving, with new features and updates being added regularly, and users can experiment with different tasks and questions to see what the AI can do and how it can help with their website management and customization (00:15:21).
• The BD Butler AI assistant is capable of creating a reasonable webpage using stock photos, which can be easily replaced, and it can also perform tasks such as turning off ads on the page (00:16:16).
• The AI assistant can access and modify display settings, including hiding banner ads, which can be useful for creating landing pages or money pages where conversions are the primary goal (00:16:33).
• The assistant can iterate with the user, understanding the context of the conversation and allowing for multiple prompts and changes to be made, such as improving the SEO to rank better for specific search terms (00:17:19).
• The AI assistant can update the webpage based on user requests, such as adding a hero section with a background image and a call to action, and it can also access a stock photo library to add images to the page (00:18:06).
• The assistant's capabilities extend beyond webpage creation, allowing users to ask insight questions and perform omni actions anywhere on the site, such as asking which categories have the most members or which have generated the most revenue (00:20:03).
• The BD Butler AI assistant can provide detailed information and answers to user questions, such as listing categories with the most members and revenue, and it can be used to gain insights and make data-driven decisions (00:20:25).

Data Insights and Business Intelligence with BD Butler

• The site being demonstrated is an older internal site that was launched and forgotten, but it still has some useful data that can be shown in the webinar demo, including categories and member categories, such as decorative painting, which has made $9,400 over its lifetime (00:20:33).
• The site's categories can be used to gauge where revenue is coming from, based on the types of categories or members being attracted, and the services that members offer, with the top 10 paying members and projected revenue for next quarter also available (00:20:56).
• The BD Butler AI assistant can be used to ask questions, such as who the top 10 paying members are, and project revenue for next quarter, as well as compare year-to-date revenue to the previous year, with the assistant providing answers and insights, including a churn rate of 1.28% for a specific date range (00:21:14).
• The assistant can also be used to ask about the most recent payments received, with the site showing zero payments, likely due to the site being older and not having active subscriptions, but still providing useful information for running a membership site (00:21:29).
• The forms manager on the site allows for the collection of data from specific forms or source pages, such as a contact us page, and the BD Butler AI assistant can be used to ask questions about this data, such as showing the most recent form inquiries from the contact form (00:22:47).
• The site's form submissions can be viewed, including the most recent inquiries, which can be useful for running campaigns or collecting applications, and the assistant can provide insights, such as identifying spam submissions (00:23:34).
• To minimize spam submissions on the site, the recommended block list can be enabled, which prevents known spam keywords from being submitted, blocks spoof characters, and blocks disposable email addresses, with this feature available in the general settings and integrations (00:24:33).
• The site's general settings and integrations also allow for the restoration of the recommended block list, which can help reduce spam coming through the form, and this feature is built-in and available for everyone (00:24:54).
• BD Butler can be used to find missing data, such as identifying members who do not have a profile photo on the site, and it can also provide links to view profile pages for further verification (00:25:22).
• The tool can handle compound requests, like finding members who have a phone number but have not made any payments yet, and it can generate a call list of potential people to contact and discuss their listing (00:26:37).
• The results are limited to 25 at a time, but it is possible to ask for the next 25 results, and the tool provides relevant information about the members, including their profile details and payment history (00:27:15).

Member Engagement and Relationship Building

• The insights gained from using BD Butler can be used to call members, check their profiles, and establish relationships with them, potentially offering higher tier membership plans or special deals (00:27:58).
• Using BD Butler to extract data and establish personal connections with members can lead to good results, including word-of-mouth advertising, as members appreciate the personal touch in an otherwise automated process (00:28:37).

Content Creation and Social Media Integration

• BD Butler can also be used to create posts, such as photo album posts, by providing a set of instructions, like creating a post with five sunset photos and writing a detailed description about the beauty and benefits of experiencing sunset (00:29:11).
• The BD Butler AI assistant has access to a stock photo library, which can be used to create blog posts and photo album posts without having to search for images, and it can also write content for these posts, making it very shareable on social media (00:29:50).
• The AI assistant can create a photo album post with multiple photos, such as sunset photos, and write a blog post to accompany it, and it can also be used to create shareable content for social media (00:30:11).
• The admin of a site cannot see all forms submitted or emails in one place for multiple sites by default, but it is possible to create a dashboard using API keys and a cloud code to access all forms submitted across multiple sites (00:30:52).
• The BD Butler AI assistant can be used to create email templates, and it can also be used to modify existing email templates to make them look more modern and email safe for various email clients such as Outlook, Gmail, and Apple Mail (00:33:54).
• The AI assistant can interpret instructions and create content accordingly, such as creating a photo album and a blog post, and it can also be used to edit and modify existing content to make it more suitable for publication (00:33:10).
• The AI assistant's ability to choose a member to publish content can sometimes result in errors, such as choosing a member with an account on hold, but this can be resolved by switching to an active member (00:32:08).
• The BD Butler AI assistant can be used to create a variety of content, including photo albums, blog posts, and email templates, and it can be customized to fit the needs of the user, making it a versatile tool for content creation (00:33:46).

Email Marketing and Newsletter Creation

• Brainstorming ideas for emails, such as sending newsletters to stay top of mind with members, can be done with the assistance of an AI, and it is recommended to send monthly or bimonthly emails to members, whether it's spotlighting new members or highlighting veteran members, such as those who have been a member for over a year (00:34:34).
• The AI can customize listing designs, which refer to specific pages on a site, and this customization is based on the membership plan and individual widgets, such as the top header section and sidebar, which can be rearranged and improved (00:35:14).
• The AI understands UI terminology, which plays a big part in its ability to customize designs, and using terms like "cards" and "gradients" can help it create more accurate and visually appealing designs (00:36:45).
• The AI can include relevant images in emails and designs, and it has access to a library of millions of stock photos, which can be edited and placed nicely in the design, and it can also remove elements, such as logos, and add new ones (00:37:56).
• The AI can create emails that pull content from posts, which can be highly valuable for users, and it can include recent events, blogs, and other content in the email, and the email template can be customized and saved (00:38:47).
• The Find Fitness Pro site is being used as a test site, where the Claude code skills are being utilized to find real job listings for the fitness industry, which can be filtered by area or job type, and it even links to legitimate job applications, providing valuable content for SEO and AI SEO (00:39:31).
• The skill used on the site can also internal link to other pages on the site and to authoritative sources, which is beneficial for Google as it shows the site as a trusted source, and it can be seen in the example of job listings in Indianapolis (00:40:10).
• The site is also being used to find events, with over 212 events listed, and it verifies the events and writes unique content for the site, including proper headings, bullets, and tags (00:41:11).
• The AI desktop app is capable of doing web lookups and running continuously until a task is finished, making it a valuable tool for tasks such as finding events and creating content (00:41:27).
• The BD Butler AI assistant is being used to create an email newsletter, using email templates and selecting recent event posts with images to promote upcoming events and spotlight a member (00:42:16).
• The cost of using BD Butler is based on a credit system, where legacy BD sites with a lifetime membership receive 30 credits per month, and additional credits can be purchased for $10 per month (00:43:18).
• The credit system is used instead of tracking individual tokens, and the plan limits reset on the first of every month, allowing users to access the service without accumulating debt (00:43:36).
• There are plans to implement a "bring your own key" (BYOK) feature, which will allow users to connect their own OpenAI key and use the service without tracking credits, with phase two including BYOK for Claude and Gemini (00:44:10).
• The BD Butler AI assistant is continuously evolving to deliver as much value as possible, and it can be used to create a newsletter for recent event posts, including images, with some limitations, as seen when it didn't use the exact images requested but found related ones instead (00:44:42).
• The AI assistant can create a design set with a split media section, where there's media on one side and text on the other, and it can link to event posts, although it may not always use the exact image from the post, but it can be easily swapped out with the correct one (00:45:00).
• The assistant can find real upcoming event posts, link to them, and create a member spotlight, as well as a "what's new this month" section, making it a useful tool for creating newsletters (00:46:26).
• The newsletter can be customized by swapping out images, and the assistant can summarize the content of event posts, making it easier to create a newsletter in a short amount of time, such as 30 seconds, with some additional tweaking (00:47:02).
• The Brilliant Directories platform has a built-in newsletter sending capability that is easy to use and allows for testing by sending oneself test newsletters, and it also includes features like omitting unsubscribed recipients and excluding specific smart lists (00:47:46).

Customization and Design Capabilities

• The platform provides deliverability metrics, such as who opened the newsletter, who didn't, and who clicked on links, allowing for more targeted and effective newsletter campaigns (00:48:50).
• The BD Butler can be used to create a monthly newsletter, and the platform allows for selecting specific recipients, including all members or specific smart lists, while also omitting unsubscribed individuals and excluding other smart lists (00:48:17).
• BD Butler allows users to create smart lists from deliverability indicators, enabling them to decide whether to omit or send follow-up emails to specific groups, such as those who opened an email but didn't make a purchase, and this feature can be used to create targeted email newsletter campaigns (00:49:14).
• Users can create a monthly newsletter using BD Butler, and they can also attach images or TXT files to provide reference or project scope, which can be used to design a webpage from top to bottom (00:49:32).
• The Send newsletter feature in BD Butler works as well as third-party email providers, allowing users to exclude certain smart lists from their sends, and it also accepts attachments such as images and TXT files (00:50:47).
• BD Butler can read and use the content of attached images or files as a reference to create a newsletter or webpage, and users can also share colors and other design elements to achieve a specific aesthetic (00:50:03).
• There is a possibility of implementing alternate page layout templates for member profile pages in the future, and currently, users can edit the widgets with BD Butler or use point-and-click settings to customize the design (00:51:32).
• BD Butler does not currently update SEO metadata in bulk, but it is working towards scheduled routines that can perform tasks such as creating blog posts or improving SEO metadata on multiple pages at once (00:52:33).

Future Developments and User Feedback

• Users can ask questions and provide feedback on the features and functionality of BD Butler, such as Prakash Goh's question about implementing page layout templates for member profile pages, and the team is working to address these concerns and improve the platform (00:51:20).
• The AI assistant can add custom data to a page, such as paragraphs, but constantly changing SEO meta titles can hinder Google rankings (00:53:24).
• Scheduled actions, such as bolstering SEO content and enriching member profile data, will be available soon, allowing the AI to perform tasks like creating blog posts (00:53:42).
• Member profile statistics are available, and BD Butler will be able to pull and combine this data for all profiles, providing macro data like total profile views and top-performing members (00:54:01).
• The ability to see all profile statistics and combine data for all profiles is not yet available, but it is expected to be released by the end of the next week (00:54:08).
• BD Butler can write a spotlight article on a member, including reviews, and this can be used to create a positive testimonial for a business, which can then be shared with their community (00:55:13).
• The AI can create a blog post based on reviews, and with the right prompt, it can be guided to create an advertorial-style article, but automating this process would require the use of routines (00:55:32).
• Routines, which will allow for automated tasks, are expected to be released by the end of the month, and will include features like calendar scheduling and an interface for setting up automated tasks (00:55:53).
• Claude code can be used to create a blog post routine, and by modifying the prompts, users like Hamal can create custom routines to automate tasks like blog post creation (00:56:35).

Language Support and International Use

• The skills folder on GitHub contains prompts and examples for using Claude code, including a basic prompt for creating a blog post, which can be modified to suit specific needs (00:56:56).

Member Reviews and Testimonials

• Routines can be created for different types of blog posts, such as industry white papers, number spotlight articles, and clickbaity articles, with the AI assistant generating high-quality output, as seen in the example of a fitness site with specific topics like how to build a running base after a six-week injury layoff (00:57:13).
• The skill created for Claude can be used universally, and the routines aspect of it is expected to be available in the Brilliant Directory's admin area this month, allowing users to create and manage their own routines (00:57:53).
• Email addresses can be imported into a membership plan, even if they are not visible members on the site, by creating a general user account or a "dummy" membership plan, which can be used for internal contact management and sending newsletters (00:58:09).
• The BD Butler AI assistant can understand and respond in multiple languages, including French, Spanish, and Croatian, making it a versatile tool for users who speak different languages (00:59:43).
• There are a few ways to allow members to leave reviews of the directory itself, including creating a membership plan that represents the website, creating a profile page for the website, or creating an application form for submissions, which can then be posted on the site as testimonials (01:00:28).
• The community article post type can be cloned to create a new post type for testimonials, allowing users to leave reviews and feedback on the site, which can be a useful feature for building credibility and trust with members (01:01:47).
• There are multiple ways to allow members to leave a review of a website, including cloning a post type, creating a discussion topic, or enabling star ratings for a specific post type, which can be done by going to post comments and comment settings (01:02:04).
• To limit members to leaving only one review, the membership plans can be modified to only allow one free post, and the form can be customized to only include the title or post content (01:02:42).
• Creating a new post type with a star rating enabled is a simple way to allow members to leave a review, and this can be done by going to manage posts and enabling the star rating for the specific post type (01:03:01).

BD Butler vs. Claude and Tool Comparison

• BD Butler and Claude are two separate tools that can be used together or separately, with BD Butler being a convenience tool for use in the admin panel and Claude being a more powerful tool for formal routine tasks (01:04:25).
• Claude has more functionality than BD Butler, especially when used on a desktop, as it can process tasks for longer periods of time and has more far-reaching capabilities (01:04:40).
• BD Butler can be used to customize listings design, including modifying the header section and sidebar, by using the tool's modularized pages and editing the widgets and settings (01:05:35).

Design Customization and Layouts

• The customization of listings design using BD Butler involves telling the tool what the intentions are and using the modularized pages to make changes, such as reworking the header section to make it more like Yelp (01:05:47).
• The goal is to figure out a way to offer three or four configurations without having to do BD Butler customization for layouts, as the current setup has complicated PHP code with variable-based or settings-based rendering, such as determining whether a member's phone number is allowed to show (01:06:32).
• The idea is to make a section look more like a Yellow Pages website, with a specific design and buttons, and to test if BD Butler can customize it without breaking the existing logic, such as member privileges and visibility (01:07:15).
• BD Butler is tested on a complicated widget, and although it doesn't produce the best results, it makes an attempt at customizing it, adding elements like cards and badges, and can be iterated upon to improve the design (01:08:05).

Future UI/UX Improvements and AI Integration

• The plan is to work on adding more point-and-click flexibility to profile page templates, and to overcome the challenge of using MCP or BD Butler for searches and summarizing of the member directory, considering factors like member privileges and visibility (01:09:27).
• The aim is to enable front-end users to use AI for searches and summarizing, with the AI having the same privileges as the interacting user, and a potential solution is expected to be developed within a month (01:10:07).

Live Chatbot Integration and AI Agents

• There are live chatbot tools available, such as Chatbase, that can be used to provide AI agents on a website, allowing users to interact with the chatbot and receive information based on the website's sitemap, which can be uploaded to the tool, enabling the AI to reliably find information for users (01:10:25).
• These live chatbot tools allow users to connect their sitemap, choose the persona of the AI, and give it a micro prompt, making it a useful feature for websites, especially when considering members-only content and recommending relevant content to members (01:10:44).
• To implement a live chatbot on a website, users can look into AI live chat tools, ensure they can connect their sitemap to it, and embed it on their site, making their website the context knowledge base for the AI chatbot and enabling visitors to chat with it (01:11:18).

Digital Products and Membership Plans

• For creating a page to collect user information and a fee, such as $1 to join a VIP club, users can utilize the digital products tool or create a $1 membership plan that takes users to the checkout page, allowing them to become VIP club members and receive club information and news via email (01:13:05).
• The digital products tool can be used to collect user information, such as name and email, and put it into a database, allowing users to send club information and news to subscribers, and this can be done by logging in as a member with the ability to publish digital products and creating a new digital product (01:13:28).
• To demonstrate this, users can go to the manage posts section, check if the site has any digital products, and if not, log in as a member with the necessary permissions to publish digital products, and then create a new digital product to accomplish this task (01:14:19).
• A member can only have one membership plan at a time, but it is possible to sell other products or services, including digital products, and an example of creating a digital product called the $1 VIP Club membership is provided (01:14:46).
• When creating a digital product, it can be a one-time payment, a free product that requires an email address, or a recurring subscription, and the digital product can provide access to a webpage or other content (01:15:32).
• The digital product can be customized with a buy button text, price, and other options, and it is possible to redirect buyers to a thank you page, send a confirmation email, and notify the post publisher after a purchase (01:15:56).
• The digital product can be added to a webpage, and the webpage can be protected so that only buyers of the digital product can access it, and the system will check if a user has purchased the digital product before allowing access to the protected page (01:18:20).
• The webpage builder can be used to create a hub page or internal pages with premium information, and the system can track who has purchased the digital product and allow them to access the protected pages (01:17:55).
• The protected page can be customized with images, descriptions, and other content, and the system will prompt users to purchase the digital product if they try to access a protected page without having purchased it (01:19:14).
• Creating a smart list from people who purchased a specific digital product is available, allowing for targeted email marketing to those who are part of a particular club (01:19:22).

Community Interaction and Support

• Viewers can ask questions to the support team or in the Facebook group if they need help, and sharing what they are creating with BD Butler in the Facebook group is also encouraged (01:19:30).
• The webinar covered a wide range of topics, and attendees are invited to join the Facebook group to ask more questions, share their creations, and provide ideas on how to expand BD Butler's functionality (01:19:44).
• Congratulations were given to the previous month's iPad winner, and the replay of the webinar will be posted in the Facebook group, which can be accessed at brilliantdirectories.com forward slash Facebook (01:19:59).
• The next webinar is scheduled to take place in mid-July, and viewers are wished success and encouraged to have a great day and a brilliant week (01:20:12).