Webinar Wednesday 221 – April 8, 2026

Brilliant Directories Mobile App (00:01:41)

• The Brilliant Directories app is available for download on Android and Apple app stores, allowing users to access their Brilliant Directories website on the go (00:01:41).
• The BD team continuously pushes new updates and features into the platform, with many of these updates coming from suggestions made by the BD community (00:02:09).
• Webinar Wednesday is a weekly event where new features are covered, and attendees can take actionable steps to grow their community, operate their site more efficiently, increase traffic, and convert visitors to paying members (00:02:20).
• Attendees of Webinar Wednesday can ask questions in the comments, whether they are strategy or technical questions, and will receive a 2 to 3 minute response to help them overcome any roadblocks with their website or membership business (00:02:38).
• The goal of Webinar Wednesday is to provide assistance and help attendees with their membership sites, with a new tip of the week being shared to aid in strategy and growth (00:03:00).

SELF-SERVICE: Transfer VIP Add-Ons or Credits between your sites (00:03:01)

• The Brilliant Directories team has introduced a new self-service feature that allows users to transfer VIP add-ons or credits between their sites, providing more management control over their websites (00:03:01).
• This feature can be accessed by clicking on the "switch website" tab in the admin area, which takes users to their website dashboard where they can view and manage all their sites, including sorting them by revenue and member count (00:03:40).
• Users can transfer VIP add-ons clubs and business credits from one site to another by clicking on "more options" and selecting the destination site from a list of qualifying sites that do not already have the VIP add-ons club (00:04:09).
• This feature is helpful for moving assets around and balancing resources across sites, and it will soon be expanded to include the ability to transfer other resources such as bandwidth boosts and storage boosts (00:04:45).
• A future update will also introduce a "clone this site" option, which will allow users to create a perfect copy of their flagship site with one click, making it easier to duplicate sites for different industries or markets (00:05:10).
• The clone site feature will copy all custom widgets, forms, and other elements from the source site, allowing users to easily create new sites with similar configurations (00:05:27).

VIDEOS: YouTube Shorts now supported in the Videos post type (00:05:39)

• The video post type now supports YouTube short URLs, allowing members to share YouTube shorts, as well as videos from other platforms like Tik Tok, Vimeo, Wistia, and Rumble, in a dedicated post type (00:05:39).
• To test this new feature, a test site is used to assign the video post type to a membership plan, and then a member logs in to try posting a YouTube short video, which can be done by copying the URL of the short and posting it as a new video (00:06:06).
• The commenting feature can be used to start discussions around the posted videos, and group engagement can be facilitated, with the option to enable or disable comments for different post types, including the video post type (00:07:13).
• Comment settings can be found under the post comments section, where administrators can choose which post types can accept comments, with community article, discussion, and website blog article post types having comments enabled by default (00:07:51).
• An add-on called "star ratings for posts" is available, which allows users to leave star ratings for posts, including videos, and can be useful for leaving reviews for recipes, coupon codes, or other types of content (00:08:35).
• The star ratings add-on can be enabled for the video post type, allowing users to leave ratings and comments for videos, which can then be displayed on the video page and in search results (00:08:50).
• The star ratings feature can be found in the VIP add-ons club, and can be a useful tool for facilitating engagement and feedback on the platform (00:09:48).

SECURITY: Improved protections for admin and member accounts (00:10:07)

• Substantial security updates have been made to protect admin and member account logins, and a security bounty program is available for white-hat developers to find and report issues in the software (00:10:07).
• The security bounty program, offered by Brilliant Directories, allows developers to join and report issues they find, with monetary rewards available for discovering qualifying issues (00:10:21).
• A list of qualifying issues is provided, along with an eligibility section that outlines what is in scope and out of scope for the program, to help guide developers in their efforts to harden and secure the platform (00:10:43).
• The program's page includes detailed information on what qualifies for rewards and what does not, to prevent unnecessary reports of minor issues, and to focus on significant security improvements (00:10:57).
• The security updates and bounty program are part of an ongoing effort to improve and secure the platform, with the goal of providing a more secure environment for admin and member accounts (00:11:04).

API DOCS: Full endpoint reference to manage site data programmatically (00:11:14)

• The API documentation has been fully completed, allowing for the management of site data programmatically, and this development is beneficial for users of the BD API, as it enables tools like BD Butler and BD Helpbot to provide expert guidance and answer questions (00:11:14).
• An API allows a website to communicate with other applications or programs, facilitating the flow of data between platforms such as Brilliant Directories and other CRM systems like Mailchimp or HubSpot (00:11:35).
• The API documentation features a table of contents with various endpoints, including thoroughly documented user object fields, making it a valuable resource for those with a medium to advanced level of technical expertise (00:11:55).
• The completion of the API documentation is a significant step towards enabling the creation of automated workflows using agents and AI, which can build workflows and perform background tasks on Brilliant Directories sites (00:12:22).
• The documentation of the API will allow Brilliant Directories to be integrated into workflows using tools like NAND, and the AI will be able to build these workflows, making it easier for users to manage their sites (00:12:52).
• The full documentation of the API endpoints is expected to bring about significant advancements in the use of agents and AI to perform tasks on Brilliant Directories sites, making it a crucial development for the platform (00:13:12).

BD BUTLER: Expanded site knowledge across admin with more customization (Soon) (00:13:25)

• The BD Butler, an AI agent, will have its knowledge base expanded to allow for more questions about various types of data on a site, including leads and member reviews (00:13:25).
• The current capabilities of the BD Butler include providing information about revenue, members, and member categories, such as which category has generated the most revenue on a site (00:13:30).
• The BD Butler can also provide insights into churn, average revenue per user, and product cancellation rates, including which product is cancelled the most often (00:13:42).
• The expansion of the BD Butler's knowledge base is expected to be released soon, allowing for more comprehensive and detailed inquiries about site data (00:13:25).

BD BUTLER: Automate SEO content and blog publishing tasks (Soon) (00:13:59)

• BD Butler is expected to automate SEO and blog publishing tasks, allowing sites to constantly generate good SEO content, whether it's enriching existing pages or publishing new blogs and post types, with the goal of creating a steady stream of high-quality content (00:13:59).
• The automation will enable the creation of additional enrichment content for pages such as search results and member profile pages, as well as publishing different types of posts on the site (00:14:12).
• The envisioned functionality of BD Butler includes searching the internet for events in the user's area and automatically creating posts for those events, resulting in new, good-quality content on the site even when the user is not actively working on it (00:14:24).
• The overall objective of this automation is to have new, high-quality content on the site every morning, without requiring manual effort, by putting tasks on a schedule and allowing BD Butler to perpetuate the content creation process (00:14:35).

TAGS: Organize widgets, pages, sidebars, and forms with tags (Soon) (00:14:41)

• Member tags exist and can be used to create tag groups and custom tags, which can be assigned to members, with the tagging functionality being expanded to include widgets, web pages, sidebars, and forms (00:14:41).
• The expansion of the tagging functionality will allow for the organization of related pages, widgets, sidebars, and forms by assigning tags to them, similar to using folders to group related items (00:14:47).
• The tagging system will enable the grouping of corresponding pages, widgets, sidebars, and forms together, making it easier to manage and organize content (00:14:54).

PRICING UPDATE: Final chance to lock in legacy lifetime + VIP Add-Ons Club pricing (00:15:08)

• The lifetime plan is being phased out and will be replaced with new plans later this month, with existing lifetime plan holders able to keep their current plan and not experiencing any changes (00:15:08).
• A final chance is being offered to get discounted rates on the lifetime plan and the VIP add-ons club, with a link provided for those who want to take advantage of this offer before it expires (00:15:26).
• The new plans will include three simple options to choose from, with the essentials plan including almost all add-ons, except for the free trial period, coupon codes, members-only content, and member profile analytics, which will be reserved for the builder and pro plans (00:16:22).
• The main difference between the new plans is the lower member limits, with the goal of making Brilliant Directories more affordable and accessible to a wider range of people, including international users (00:16:53).
• To celebrate the launch of the new plans, huge discounts will be offered for annual plans, and those who have a lifetime site or the golden package, which includes the VIP add-ons club and lifetime site, will not need to worry about the changes (00:17:19).
• The new plans are designed to be more streamlined, with the essentials plan packing in as many features as possible, and the pro plan offering everything that is currently available with lifetime plans (00:17:44).
• Those with questions about the updates are encouraged to ask in the chat, and those with additional site ideas are advised to lock in legacy pricing while it is still available (00:18:02).

Risk Reversal: Reduce Signup Hesitance (Intro) (00:18:05)

• The topic of discussion is risk reversal, which is related to reducing signup hesitation. (00:18:05).
• The presentation on risk reversal is a somewhat related topic to confidence boosters, which was discussed in previous webinars (00:18:22).
• The topic of risk reversal is similar to confidence boosters but also a little bit different (00:18:28).

Why People Hesitate Before Signing Up (00:18:32)

• People hesitate to sign up for various reasons, and it is not always because they are not interested in the offering, but rather due to perceived risk, such as concerns about the value, usage, or cancellation process, which can be triggered by questions like "What if this isn't worth it?" or "What if I get stuck paying for something that I don't use?" (00:19:08)
• This hesitation can occur with any type of signup, including paid memberships, free memberships, inquiry forms, and newsletter signups, as individuals weigh the potential benefits against the potential downsides, similar to when signing up for a new streaming service (00:19:19)
• To address this hesitation, it is essential to shift the focus from assuming people are not interested in the offer to understanding that they may be unsure about the potential downsides, and to effectively communicate the benefits of the offering to build confidence and mitigate perceived risks (00:19:44)

Confidence → Trust. Risk Reversal → Action. (00:19:46)

• The concept of risk reversal builds on the idea of confidence boosters, which are related but distinct, with confidence boosters conveying trust and risk reversal conveying the safety of trying something, even if it may not work out (00:19:46).
• Confidence boosters, such as testimonials, badges, and secure checkout messaging, help build belief and establish trust, whereas risk reversal reduces fear by assuring that the decision to try is safe and harmless (00:20:02).
• The combination of confidence boosters and risk reversal creates a powerful shift, making the decision to sign up feel lighter and more comfortable for prospective members, with confidence getting people to consider signing up and risk reversal helping to get them to take action (00:20:28).
• Risk reversal is a key factor in helping people overcome their fears and take the final step, as it assures them that there is no harm in trying, and this can be a really powerful motivator for people who are on the fence about signing up (00:20:33).
• The overall effect of combining confidence boosters and risk reversal is to make the decision to sign up feel more comfortable and less daunting, which can be especially helpful for prospective members who are hesitant or unsure about taking the next step (00:20:40).

What Risk Reversal Looks Like (00:20:48)

• Risk reversal strategies are tactics used to remove pressure from decision-making, and they can be seen in offers such as free trials, money back guarantees, and the ability to cancel or downgrade anytime, which directly address the hesitation that may be present in someone's mind (00:20:48).
• These strategies are not limited to paid offers, but can also be applied to free signups, and even simple statements like "Unsubscribe anytime" can reduce friction on a newsletter signup form by addressing hidden objections before they arise (00:21:20).
• The goal of risk reversal is to make the next step feel safer for prospects, providing them with a sense of security and an "edit undo option" in case things do not work out, which can be achieved through measures such as guaranteeing the safety of personal information (00:21:43).
• Risk reversal can also involve offering rewards, such as member credits, to new signups, allowing them to try out a service or product with minimal commitment, and providing an easy way to "undo" the decision if it does not meet their expectations (00:22:18).
• Examples of risk reversal include statements like "Your information is safe and nothing is shared," which helps to alleviate concerns about spam or the misuse of personal data, and offering a certain amount of credits to spend on a first lead, such as $25 worth of credits (00:22:00).
• The use of risk reversal strategies can help to increase signups for paid memberships, subscriptions, and featured listings, as well as reduce friction on newsletter signup forms, by addressing potential objections and providing a sense of security and flexibility (00:21:26).

Craft Stronger Risk Reversals (00:22:45)

• To create effective risk reversals, it is essential to identify and address the real objections of potential customers, which can vary depending on the offer, such as fear of wasting money or commitment, and provide solutions like guarantees, easy cancellation, or downgrade options (00:22:45).
• The type of risk reversal used should be tailored to the specific fear or concern of the target audience, for example, a free trial without requiring credit card information can help alleviate pressure for those unsure if a product is the right fit (00:23:17).
• The goal of risk reversals is to demonstrate empathy and understanding of the customer's perspective, by putting oneself in their shoes and addressing their hesitations, rather than just adding risk reversals for marketing purposes (00:23:42).
• When implementing risk reversals, it is crucial to consider what works best for the business model, such as offering a 7-day free trial period, a free plan, or the option to downgrade to a free plan if the paid plan is not suitable, to find a balance between customer satisfaction and business needs (00:23:59).

Where to Add Risk Reversal Messaging (00:24:19)

• The placement of risk reversal messages is crucial, as they should appear where the decision to sign up takes place, such as pricing pages, checkout pages, sign up forms, and upgrade prompts (00:24:19).
• Risk reversal messaging can also be effective on lead generation sites, where it can be placed beside primary lead forms or inquiry forms to alleviate concerns and increase conversions (00:24:44).
• The goal of risk reversal messaging is to bring it closer to the moment of hesitation, reducing fear and making people feel safe to try, which in turn increases the likelihood of taking the desired action (00:24:52).
• By reducing fear and increasing confidence, risk reversal strategies can be an effective way to increase signups and achieve goals, rather than simply increasing pressure (00:25:09).
• The overall point of using risk reversal strategies is to help reduce fear and get people to take the desired action, making it a valuable tool for businesses and organizations (00:25:17).

Risk Reversal Examples (Demo) (00:25:26)

• The process of adding risk reversal messaging to a pricing page and the sidebar of a checkout page is demonstrated, with the goal of giving potential member signups confidence and eliminating doubts (00:25:26).
• A demo site is used to show how to create a pricing page with BD Butler, including the addition of social proof, a guarantee, and risk reversal strategies to minimize fear (00:25:55).
• The importance of social proof is highlighted, which involves showing testimonials, satisfied customers, reviews, and other people succeeding with the membership or website (00:26:32).
• A guarantee and additional risk reversal strategies are also discussed as ways to minimize fear and increase confidence in potential members (00:26:50).
• The process of creating a sidebar on a signup page is demonstrated, including adding a widget with risk reversal messaging to eliminate signup fear (00:27:26).
• The use of BD Butler to create a pricing page and add confidence boosters, such as social proof and risk reversal strategies, is shown (00:27:43).
• The creation of a new widget for the paid plan sidebar is demonstrated, including the addition of modules for social proof, why to join, and multiple risk reversal strategies (00:29:08).
• The resulting pricing page created by BD Butler is shown, including a 30-day money back guarantee and a simple pricing layout (00:30:10).
• A risk-free signup process is available, which includes options like free trials, money back guarantees, and the ability to cancel anytime, allowing customers to sign up with confidence (00:30:38).
• The process of creating a sidebar and widget has been demonstrated, with the widget being placed into the sidebar and then shown on the checkout page, specifically the membership plan 2 page (00:32:21).
• The widget can be customized, although it is currently mainly code-based, and a preview mode is planned to be added to the widget section to make it easier to visualize the changes (00:33:49).
• The risk-free signup section includes features like a 30-day money back guarantee, no hidden fees, transparent billing, and a satisfaction process, which can be iterated and improved upon using BD Butler (00:34:08).
• The BD Butler tool allows for customization and iteration, enabling users to craft their risk-free signup process to their liking, with features like risk-free signup, multiple protection, and transparent billing (00:34:37).
• The process of adding a sign-up section with testimonials to a website is demonstrated, and it is explained that users who are not familiar with code can use BD Butler to add testimonials and risk-free details, such as the ability to cancel or downgrade to a free plan at any time (00:34:45).
• The email template for new signups can be customized to include risk reversal content, which aims to ease doubts and reassure users about their recent purchase, and this can be done by editing the welcome paid email template (00:36:08).
• The goal of adding risk reversal content is to reduce anxiety and reassure users, and it is suggested that this content can be limited to certain pages, such as the pricing page or checkout page, to avoid overwhelming users (00:37:17).
• A previous webinar discussed the use of exit surveys to reduce churn and cancellations, and it is explained that this involves making offers to users who are about to cancel, such as switching to a different plan, in order to retain them as customers (00:37:31).
• The use of exit surveys is highlighted as a valuable strategy for reducing cancellations and saving customers, as it is more expensive to acquire new customers than to retain existing ones (00:38:09).
• The process of adding a "we've got you covered" section to an email template is demonstrated, which includes variables and aims to reassure users about their purchase and provide support (00:39:09).
• The importance of customizing email templates and adding risk reversal content is emphasized, as it can help to build trust and confidence with users, and reduce anxiety about their purchase (00:39:25).
• Dedicated support is available for members, including refunds, adjustments, or guidance as needed, to ensure they feel comfortable and supported, and this can be especially important for new sites that want to build a relationship with their members (00:39:39).
• Risk reversal strategies, such as offering help with profile setup, can be effective in addressing the fears or hesitations of the target audience, and it's essential to balance what is being offered with what is comfortable for the site owner (00:40:32).
• Offering to help members with their profile setup can be a valuable service, and it can be done through various means, such as scheduling a call or screen share, to provide personalized support and gather feedback (00:41:09).
• Using tools like BD Butler can be helpful in streamlining tasks, such as email management and design projects, and sending screenshots can expedite the process and make it more efficient (00:41:53).
• The use of AI tools, like BD Butler, can assist with various tasks, including design and content creation, and it's essential to explore their capabilities and limitations to get the most out of them (00:42:00).
• Providing a seamless user experience, such as having a toggle for monthly and yearly pricing, can be beneficial for members, and using AI tools can help with designing and implementing such features (00:42:24).
• Taking screenshots and sharing them with AI tools, like BD Butler, can be incredibly valuable and helpful in expediting design projects, and using browser extensions or keyboard shortcuts can make this process easier and faster (00:42:51).
• The ability to attach files, such as screenshots, to messages or tasks in AI tools like BD Butler can facilitate communication and collaboration, making it easier to work with these tools and achieve desired outcomes (00:43:09).
• Overall, using AI tools, like BD Butler, and implementing risk reversal strategies can help site owners provide better support and services to their members, leading to increased satisfaction and engagement (00:43:32).
• To access the signup page and sidebar, it is necessary to go to the membership plan and search for "sidebar" using the filter, where the sidebar name can be chosen and customized, and the position of the sidebar can be selected, such as left or right, and this process can be iterated with the AI for improvement (00:43:48).
• The AI can be used to create a custom widget and add it to the sidebar, and it is helpful to provide the AI with small, manageable tasks and examples, such as a screenshot of another site, to achieve the desired outcome and set both the user and the AI up for success (00:44:41).
• The Q&A session can be accessed after exploring the features of the BD Butler, and attendees are encouraged to type in their questions, with some questions already available to be addressed during the session (00:45:06).

Best way to clone a website in another language (00:45:10)

• To clone a website in another language, such as Polish, the first step is to clone the site, which can be done using the clone service, and then switch to the desired language in the general settings localization, which will translate about 95% of the text on the site (00:45:10).
• The remaining 5% of the text that needs to be translated manually includes menus, which can be edited in the menu manager, and this step is necessary because menus are not controlled by text labels (00:46:02).
• Another area that requires manual translation is the edit post settings, which includes post types like videos, events, and coupons, and this can be done by opening these settings in a new tab and changing a few details, such as the post type name, search results page H1 title, and tab name (00:46:17).
• The translation process for post types involves changing only a few things, including the post type name, search results page H1 title, and tab name, all of which should be translated into Polish (00:46:31).
• After completing these steps, it is recommended to browse the site to ensure that everything has been translated correctly and to catch any areas that may have been missed, which should result in a site that is about 99% translated (00:46:55).
• The clone service is currently managed by a team, but it will soon be self-managed, and users can request specific parts of their site to be cloned, making the process more flexible and convenient (00:45:22).

What happens to lifetime add-ons if VIP is transferred and later removed? (00:47:09)

• If a VIP is transferred and later removed, the lifetime add-ons, such as SSL, will retain their previous lifetime element, and this transition will not affect any individual add-ons (00:47:09).
• The movement of the VIP add-ons club between sites will not impact the status or pricing of the add-ons, as they are still pinned to the subscription (00:47:23).
• There are plans to allow the transfer of individual add-ons between sites, in addition to the VIP add-ons club, which will provide more flexibility in managing add-ons (00:47:30).
• Add-ons that were initially freebies will retain their status, even if the VIP is transferred and later removed, ensuring that users do not lose any benefits they initially received (00:47:53).
• The ability to move individual add-ons between sites is a future development, with the VIP add-ons club being the first to be implemented due to its straightforward nature (00:47:36).

Will Quick Create be available for member community articles? (00:47:59)

• The Quick Create feature for members to create community articles is almost ready and is expected to be available within a month, with additional work to be done by BD Butler in the admin area (00:47:59).
• To implement this feature, settings need to be created for website admins to choose which membership plans can use AI and set limits on its usage to prevent abuse, such as a member using it to create a thousand posts (00:48:18).
• The plan is to empower website owners to give their members AI credits, which can be free or paid, and allow members to purchase additional AI credits through the digital products tools, similar to the pay per post feature (00:48:46).
• The ultimate goal is to enable website owners to monetize their members' use of AI credits, allowing them to build content for their members and creating a new revenue stream (00:49:12).
• The development of the Quick Create feature is a bit more involved due to the various moving parts, but it is a priority, and members like Isaac are encouraged to continue asking about its status (00:49:24).

Recommended ways to improve spam filtering and approval workflows (00:49:34)

• To improve spam filtering and approval workflows, using Zapier to pass messages through an AI model can be an effective method, where the AI evaluates whether the messages are spam or legitimate and then automatically approves or flags them based on that (00:49:40).
• Web hooks can be utilized to send form data from a site into Zapier, allowing for the integration of AI analysis and subsequent actions, such as updating something on the Brilliant Directories site or sending leads to members (00:50:42).
• Brilliant Directories has its own spam settings, including a list of comma-separated words that can be used to block form submissions, as well as the ability to block homoglyphs and disposable email addresses, which can be used to prevent spam messages (00:51:51).
• The AI model's reliability in eliminating spam may vary, and it is essential to define what is considered spam for the system to work effectively, but using web hooks and intermediary AI can provide a viable solution (00:52:54).
• Brilliant Directories' spam settings can be found under general settings and integrations, where users can add custom words to the list and block specific email addresses, providing an additional layer of protection against spam (00:51:58).
• The use of web hooks, AI analysis, and Brilliant Directories' spam settings can provide a comprehensive approach to improving spam filtering and approval workflows, offering multiple ways to address the issue (00:53:06).

Social proof idea (00:53:18)

• A social proof idea is to set up a promotion with existing members to write a blurb on why others should sign up, and give them a spiff for doing so, while also including a link to their profile (00:53:25).
• To ask for reviews, it's suggested to start with top-paying or oldest members, and make a nice, personal email asking for their feedback, which can be left on the site itself through a simple form (00:53:52).
• The collected testimonials and reviews can be compiled and put on the pricing page in a carousel format, with the help of BD Butler, which can create an auto-sliding carousel of testimonials (00:54:43).
• BD Butler can also help with crafting an email to delicately ask members for reviews, and once the reviews are collected, they can be used in marketing, with a link to the member's profile (00:54:36).
• It's mentioned that being shy to ask for reviews is common, but asking top members can lead to positive responses, and a previous webinar covered the topic of asking for reviews and how to ask members for them (00:53:38).

How to add a widget to the member dashboard that opens on the right side (00:54:56)

• To add a widget to a member's dashboard, a custom widget can be created, and then the widget short code can be copied and pasted into the member dashboard, allowing for customization of the dashboard content, such as adding news from the community or profile statistics (00:54:56).
• The membership plan where the member dashboard module will show up can be edited, and the custom dashboard content section can be found by scrolling down the page, where the widget short code can be added to display the desired content (00:57:06).
• A recent update allows for the display of profile statistics for members on their member dashboard, and this feature can be utilized by copying the widget short code and pasting it into the custom dashboard content section (00:58:03).
• The member dashboard can be further customized by adding custom content to the header or footer, and developers can also expressly load a custom widget without using the editor (00:59:19).
• The main menu for logged-in members and public visitors can be changed, allowing for the addition of links to the dashboard or creation of classified posts directly in the main menu (00:57:31).
• The custom widget can include various features, such as news from the community, boosts or upgrades to gain additional visibility for the member's profile, and links to digital products (00:56:02).
• The editor can be used to add custom content, including widgets, and users can save changes and refresh the page to see the updates, with the option to remove or add elements such as quick actions and booster profiles (00:59:39).
• The membership plan member dashboard has a custom dashboard content section where users can add content to the header or footer, and they can use pre-made content blocks or type their own content without using widgets (01:01:05).
• The custom dashboard content can include statistics, and users can link to digital products they create, allowing website owners to resell other services that are not part of the core membership plan (01:01:57).
• The digital products feature enables website owners to provide additional services to members, and the custom dashboard content can be used to promote these products, with options to add text, images, and links using tools like BD Butler or the text editor (01:02:10).
• The custom dashboard content is specific to each membership plan, and users can use it to share news, promotions, or celebrate members or company news, with the ability to easily add and edit content using the available tools (01:02:23).
• The BD Butler tool can be used to add features like boost your profile, feature listing, and priority badge, and users can provide links to digital products, making it a great way to enhance the member experience and provide additional value (01:02:31).

Should pricing page toggles default to monthly or annual? (01:02:45)

• The question of whether to default a pricing page toggle to monthly or annual is a subjective one, and there is no one-size-fits-all answer, with the decision ultimately depending on the specific needs and goals of the business (01:03:02).
• Setting the default to yearly, as seen on the Brilliant Directories pricing page, allows customers to easily compare the monthly average between the two options, with the yearly price displayed prominently and the monthly average available via a toggle (01:03:10).
• Displaying the yearly price with a toggle to show the average monthly price can help demonstrate value between plans while maintaining transparency and clarity, as customers will still pay annually but can see what the equivalent monthly price would be (01:03:40).
• To determine the most effective approach, businesses may want to consider AB testing, which can help inform the decision and ensure that the chosen default setting is the one that works best for the business and its customers (01:04:08).

Will there be an AI popup assistant for visitors and members? (01:04:17)

• There will be an AI popup assistant for visitors and members that can search the platform's data and list professionals by location, with the ability to find members in specific areas, such as Los Angeles, and filter by categories like plumbers or members with the most reviews (01:04:23).
• The AI assistant is currently being developed in the admin section, where it can be tested and refined before being made available to visitors, and it will have a knowledge base of the site's data, but will not show sensitive information (01:04:30).
• The evolution of the AI assistant will include making it available on the front end, where visitors can ask it to search the directory and provide recommendations, and website owners will need to have settings to control what information is disclosed to the AI and what is not (01:05:27).
• The AI will need to know what to reveal and not reveal based on the visitor's identity and permissions, such as members-only content, and the first iteration of the AI assistant will likely be a safe and basic version, with more features and nuances added later (01:05:42).
• The development of the AI assistant is a direction that is being pursued, and it will require some nuance and refinement to ensure that it works correctly and provides useful information to visitors while protecting sensitive data (01:06:04).

How to update an older BD site with newer improvements and features (01:06:16)

• Cindy, a user who has been with BD since 2015, is looking to update her site to utilize the new improvements and features offered by BD, and most of the features are available to her, with the suggestion to check the blog for on-demand webinars and tutorials (01:06:16).
• The webinars cover various topics, including monetizing membership sites, and Cindy can browse through them to find the features that interest her, with the option to watch the tip of the week section, which is approximately 5 minutes long, or review the table of contents (01:06:57).
• For a more comprehensive overview, BD provides monthly change logs that detail every feature and bug fix, but these are more in-depth and may require more time to review (01:07:40).
• Some of the recent updates and features include BD Butler, which utilizes AI to create and curate content for sites, and Cindy can check out the recent webinars to learn more about these features (01:07:52).

Will there be an undo option for BD Butler changes? (01:08:04)

• There will be a control Z functionality, also known as an "undo" option, for BD Butler changes that have been saved, which is currently available and allows users to revert to previous revisions (01:08:04).
• The revision history feature is available for widgets and web pages, enabling users to go back to a previous revision, with the first revision being the initial state with no code, and users can revert to this state and subsequent revisions (01:08:12).
• The control Z functionality works as long as the page has not been reloaded, and users can also use it to undo changes made by BD Butler, with the system saving up to 20 past revisions for widgets, but only if the "save changes" option is used (01:08:20).
• The control Z functionality and revision history are also available for web pages, and users are encouraged to try these features and provide suggestions for improvement to the support team, with Scott being a relevant contact for this purpose (01:08:28).
• Users can provide feedback and ideas for improving the control Z functionality and revision history features, which will be considered by the support team, allowing for potential future enhancements (01:08:57).

How to require admin approval for messages and chats to reduce spam (01:09:02)

• To reduce spam and maintain quality, it is possible to set up a system where all direct messages and new chats require admin approval before going through, which is particularly useful when launching a new directory in a smaller established niche industry (01:09:02).
• Moderating leads by verifying their authenticity and expanding on their requests can lead to more sales, as seen in the example of a directory for interior design where a virtual assistant would make calls to verify leads and match them with members (01:09:25).
• The contact form on a member's profile page can be set to require admin approval before the member is notified, which can be done by going to the interactions section and adjusting the lead settings (01:10:06).
• There are two types of leads: direct leads, where a visitor fills out a contact form on a member's profile page, and indirect leads, where a visitor fills out a form on a landing page and is matched with multiple members (01:10:42).
• The lead settings can be adjusted to require admin approval for direct leads, and the status of the lead can be set to pending or complete, with pending meaning the member has to pay for the lead and complete meaning they do not have to pay (01:11:41).
• The price of leads should be set according to the category or industry of the site, and should not be so high that it deters businesses from purchasing leads (01:12:36).
• Requiring admin approval for messages and chats can help prevent spam and maintain the quality of leads, and can be an effective strategy for directories, as seen in the example of Joe's site (01:09:07).

Will the Lifetime Website Plan or VIP Add-Ons Club include BD Butler credits? (01:13:04)

• The lifetime website plan and VIP add-ons club will include BD Butler credits, with free limits for lifetime plans and more for VIP add-ons club, as the goal is to provide as much value to users as possible while remaining solvent (01:13:04).
• The specifics of the free limits for BD Butler credits have not been determined yet, but will be announced as more information becomes available (01:13:10).
• The development team at Brilliant Directories is working on launching updates and features faster than ever before, with many new developments planned for 2026 (01:13:55).
• A replay of the webinar will be posted in the Brilliant Directories Facebook group, and the next webinar will take place in two weeks (01:14:02).
• A swag giveaway will be held in the Facebook group, and users can join by visiting brilliant.com/fas (01:14:27).
• The Brilliant Directories team appreciates the support and engagement of their users, and looks forward to continuing to provide value and updates in the future (01:14:38).