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Key Topics:
- 01:42 – Brilliant Directories Mobile App
- 03:33 – LEAD WEBHOOK: Triggers when a member accepts or declines a lead
- 04:35 – LEADS API: Can now use the category name instead of the category ID
- 06:23 – EMAIL FIELDS: Add reply-to, CC, and BCC when sending 1-off emails
- 09:24 – ACCOUNT STATUS: Reminder note now mentions that billing is not auto-canceled
- 10:21 – ADMIN INVITES: View pending invites, resend or revoke with 1 click
- 11:39 – RTL SUPPORT: Improved RTL language support and frontend layout UI
- 12:13 – CNAME: Connect custom domains via CNAME—subfolder hosting coming
- 13:20 – WP FORMS: Sync WP form submissions to create Members or Leads (June)
- 15:53 – BD Quick Tips – Intro
- 21:38 – 1) Strict Postal Code Match
- 23:02 – 2) Strict City Match
- 24:55 – 3) Enforce State & Country Borders
- 34:02 – Share profile visits with members via email as PDF
- 34:59 – Do you need to connect Google API to pull business data?
- 36:59 – Can webhook names include plan name instead of ID?
- 37:46 – Recurring payments for job postings or classifieds More Info
- 44:59 – Can you display multiple banners? Dynamic Category Filtering and Member Profile Badges
- 46:58 – Can sub-sub categories appear in “Best Describes You”?
- 51:27 – Search limitations
- 52:28 – Allow users to select search area size
- 55:38 – Can a form be embedded in BD?
- 56:24 – How to message all members at once
- 59:31 – How to change top headings on homepage More Info
- 01:02:26 – Best way to build a successful local directory More Info
- 01:06:50 – How to add “return to top” arrow on static pages
- 01:07:43 – How to send welcome message to new smart list members only
- 01:10:00 – Best of Lists + Articles
Announcements
New & Upcoming Features
Tip of the Week
Questions & Answers
Brilliant Directories Mobile App (00:01:43)
- The Brilliant Directories mobile app is available for download in the app store, allowing users to stay in touch with their Brilliant Directory sites and view new members, revenue, and more (00:01:43).
- A second version of the app is planned for release in the next few months, which will provide real-time push notifications for revenue generation, leads, and form inquiries (00:02:01).
- Webinar Wednesday is a weekly event where new features and updates are shared with the community to help them grow their websites and communities faster, covering topics such as increasing traffic and identifying revenue opportunities (00:02:20).
- The webinar provides an opportunity for attendees to ask questions and learn about new features in real-time, with plenty of time allocated for questions and discussions (00:02:38).
- New updates and features are regularly released into the Brilliant Directories platform, and Webinar Wednesday is the quickest way to get updates on these new features (00:02:58).
- Some newly released lab updates will be shared, including a new web hook, which is a useful feature for users who are familiar with web hooks (00:03:17).
LEAD WEBHOOK: Triggers when a member accepts or declines a lead (00:03:38)
- The Lead Webhook is a way to send data from a BD site to third-party platforms, particularly useful for developers and users of different CRM and other platforms who want their BD site to interact with those platforms (00:03:38).
- The Lead Webhook is triggered when a member accepts or declines a lead, and its settings Canada be found in the Developer Hub area of the admin section, under the Web Hooks tab, where it can be filtered by the word “lead” (00:03:58).
- This Webhook is useful for tracking the status of leads and member interactions with them, allowing for automated actions such as sending certain emails when a lead is declined or accepted, and it supports these actions (00:04:16).
LEADS API: Can now use the category name instead of the category ID (00:04:35)
- The leads API, part of the Brilliant Directories API, allows developers to create records on their site from third-party sources, such as landing pages using JotForm or TypeForm, and add those leads to their site, with other actions also available (00:04:35).
- Prior to a recent update, when using the API to create a lead, the category ID number had to be sent over to specify the top, sub, and sub-sub category for that lead, but now the leads API supports sending the category name instead, making it more user-friendly (00:05:12).
- If both the category ID and category name are sent, the category ID will take priority due to its specificity, but sending the category ID is no longer necessary, and the category name Canada be used as an alternative (00:05:28).
- The API endpoints for creating and updating leads are available, and the variables that can be passed in the API include top category name, subcategory, and sub-subcategory, as long as the names sent match those already in the site (00:06:04).
EMAIL FIELDS: Add reply-to, CC, and BCC when sending 1-off emails (00:06:28)
- The Brilliant Directories platform allows users to send emails within the platform, including one-off emails to individual members or others, and has recently added the ability to CC and BCC when sending one-off emails, as well as modifying the reply-to email address (00:06:28).
- When composing an email, users can choose the sender’s email address, such as JSON or admin, and can have up to five primary recipients, with the option to send one email to all recipients or separate emails to each recipient (00:07:25).
- The email composition feature also includes the ability to add CC and BCC recipients, allowing users to send emails to multiple people while keeping some recipients hidden, and users Canada pre-select a template from their site to use for the email (00:08:05).
- Users can also search for members on their page and send a one-off email to them directly, with the email address prepopulated in the composition field, making it easier to send emails to members (00:09:01).
- The platform’s email composition feature provides a range of functionality, including the ability to customize the reply-to address, send emails to multiple recipients, and use templates, making it a useful tool for managing email communications (00:08:41).
ACCOUNT STATUS: Reminder note now mentions that billing is not auto-canceled (00:09:29)
- Manually changing the account status of a member does not automatically cancel or pause any active subscriptions or payment plans they may have, and a reminder note has been added to notify users of this (00:09:29).
- The reminder note, which appears when manually changing a member’s status from active to on hold, states that changing the account status will not cancel or pause active billing subscriptions and provides a quick link to manage subscriptions (00:09:50).
- The manage subscriptions link allows users to view any active subscriptions a member may have, and if a member has active subscriptions, users may want to stop them when setting the account status to on hold and restart them later (00:10:09).
ADMIN INVITES: View pending invites, resend or revoke with 1 click (00:10:22)
- As the admin and owner of a website, it is possible to invite staff, colleagues, friends, and family to have admin accounts and work on the site, with the option to send invites for them to join, and this Canada be managed by viewing pending invites, resending invitation emails, or revoking invitations (00:10:22).
- The pending admin invites can be viewed in the admin accounts area of the admin settings, where invites can be sent via email by entering the email address, setting the role, and sending the invitation, and from this area, pending invites can be managed (00:10:44).
- In the admin accounts area, there are options to revoke an invite if access to the site is no longer needed, or to resend the invite if it was not received or has been buried in the inbox, providing control over admin account invitations (00:11:04).
- The process of inviting admins via email involves entering their email address, setting their role, and sending the invitation, and this is done in the top right area of the admin accounts section, where the invite can be managed afterwards (00:11:23).
RTL SUPPORT: Improved RTL language support and frontend layout UI (00:11:42)
- Improved right to left language support is now available, which was previously offered but has been enhanced thanks to feedback from users of languages such as Hebrew and Arabic that read from right to left (00:11:42).
- The frontend layout and user interface for right to left languages have also been improved, although there may still be some work to be done on this aspect (00:11:42).
- The improvements to right to left language support and frontend layout were made possible by contributions and insights from users who provided helpful feedback on how the layout should be structured (00:11:42).
CNAME: Connect custom domains via CNAME-subfolder hosting coming (00:12:18)
- Connecting a custom domain to a BD site via CNAME is now possible, which is a simple process, and users who have already connected their domain do not need to worry about this update (00:12:18).
- Prior to this update, the two methods for connecting a custom domain were pointing the name server or pointing the A record, but the A record method has limitations, such as locking the site into a specific server, which is not ideal for load balancing and optimizing the user experience (00:12:18).
- The CNAME method is as simple as connecting with A records, and when accessing the domain manager, users will find instructions on how to connect via CNAME, which will eventually lead to the ability to offer subfolder hosting for sites (00:12:37).
- The introduction of CNAME is a crucial step towards offering subfolder hosting, which will allow users to designate a URL on an existing site, such as a WordPress site, where their Brilliant Directory site will load and display (00:12:56).
- The subfolder hosting feature will enable users to add their BD site to an existing site they already have online, and this new feature is expected to be available soon (00:13:15).
WP FORMS: Sync WP form submissions to create Members or Leads (June) (00:13:22)
- A new WordPress plugin is being developed to sync popular WordPress form plugins with BD sites, allowing users to send form submissions to create member records, lead records, and more, and is currently in the WordPress review process for plugins (00:13:22).
- The plugin will support popular form plugins such as Contact Form 7, Gravity Forms, Ninja Forms, and WP Forms, covering around 80 to 90% of WordPress form plugins, and will enable users to choose a form and map its fields to BD site form fields (00:14:17).
- Users will be able to connect their BD API credentials and create a new sync, choosing when a form is submitted to create a member or lead on their BD site, and will also be able to send custom data fields with the lead submission (00:14:34).
- The plugin is expected to be released in early June and will include a BD forms sync sidebar where users Canada manage their form submissions and sync settings, and will provide a new channel for signing up members and generating leads for BD sites (00:14:00).
- The plugin will allow users to pass custom data along with the submission, such as a field called “source” to track where the lead came from, and will provide more flexibility and control over form submissions and lead generation (00:15:08).
BD Quick Tips – Intro (00:15:58)
- The default search radius setting is a crucial feature that affects how location-based searches work on a website, and it can be found within the general settings and search settings, allowing website administrators to select the default search radius for their site (00:16:33).
- The default search radius setting determines the area within which members will be displayed in search results, and it can be thought of as a circle around the searched location, with members within that circle being displayed to the person conducting the search (00:17:10).
- There are three strict settings – strict postal code, strict city, and enforce state and country – that act as limitations on the default search radius, overriding it and acting as hard boundaries if enabled (00:17:50).
- If any of these three settings are enabled, they will limit the search results to only include members within the specified zip code, city, or region, even if a member’s listing is technically within the default search radius (00:18:28).
- Disabling these strict settings allows for a more straightforward location-based search, where members within the default search radius are displayed in the search results, regardless of their postal code, city, or region (00:18:10).
- The strict settings Canada be useful in providing a better search experience for visitors by limiting search results to relevant regions, and they can be found in the general settings and search settings of the website (00:19:41).
- The search settings also include the default search radius setting, which can be adjusted to provide a larger or smaller radius for search results, with a range of options available to website owners (00:20:40).
- The localization settings, found in the general settings, are also useful for website owners, as they allow for the setting of the primary country and language, among other options (00:20:22).
1) Strict Postal Code Match (00:21:38)
- The strict postal code match setting allows search results to exactly match the zip code entered by the person visiting the website, and it can be enabled for an exact match or disabled to include nearby areas within the default search radius (00:21:38).
- Enabling this setting means that search results will only show member listings within the specified zip code, such as only showing results in the 90210 zip code if that is the entered search term, whereas disabling it may show results from other nearby zip codes if they fall within the default search radius (00:21:56).
- The setting is suitable for hyper-local service type websites, but it may be beneficial to disable it for websites that cater to visitors who are used to traveling long distances to access businesses, such as those in small towns or sparse regions, in order to provide them with more relevant search results (00:22:32).
- Disabling the strict postal code match setting Canada provide website visitors with more search results that are relevant to their needs, especially in areas where businesses may be scarce, and this setting is located in the search settings tab within the general settings (00:22:50).
2) Strict City Match (00:23:06)
- The city match setting limits search results to a strict city match, meaning that if a user searches for a city, they will only be presented with member listings that have that city as their location, rather than also seeing results from surrounding cities or zip codes (00:23:06).
- Enabling the strict city match setting is beneficial for city-specific directories, but it may be desirable to disable this setting if website searchers may be searching for their own zip code, which could be a suburb outside of a city (00:23:44).
- Disabling the strict city match setting can be useful in cases where a website’s target demographic is located in a large metropolitan area with multiple cities and zip codes, such as Los Angeles, Dallas, Fort Worth, or Houston (00:24:02).
- The decision to enable or disable the strict city match setting depends on the locations being targeted, the target demographic, and the areas that users may be searching for on the website (00:24:22).
- Leaving all of the strict match settings disabled Canada be a simple fallback option, but there may be specific instances where enabling one or multiple of these settings is desirable (00:24:39).
3) Enforce State & Country Borders (00:24:59)
- The setting to limit search results to exactly match the state or country that the website visitor searched for may not be applicable in many cases, but it could make sense in specific instances, such as when interstate commerce is common, like in the northeastern United States or parts of Europe, where smaller countries have common intercountry commerce (00:24:59).
- Enabling this setting can be useful to prevent visitors from being presented with members located outside of their searched area, for example, if someone searches for businesses in San Diego, California, they will not get results from Mexico (00:25:54).
- The decision to enable or disable these settings also depends on the number of business listings on the site, and as a general catch-all, it is recommended to disable the postal code and city match when the site is starting out, but enable the enforce state and country borders to give visitors a better experience (00:26:29).
- A personal preference for site settings is to disable the strict postal code match and the strict city match, enable the enforce state and country borders, and stick with the default search radius of 50 miles, which is approximately an hour’s drive time (00:27:06).
- The Brilliant Directories platform allows for smart location searches, where visitors Canada type in anything, such as a state, neighborhood, or landmark, and get recommended suggestions, making it easier for them to find what they are looking for (00:28:24).
- The default search radius can be adjusted, but setting it too high, such as 500 miles, may present unrelated results, especially when someone is doing a location-based search, and it is generally recommended to keep it at a reasonable distance, such as 50 miles (00:27:44).
- The search radius setting is crucial as it affects the results that match the search query, and a radius of 50 miles is recommended as a starting point for most sites, considering factors like lead matching and drive time, especially for brick-and-mortar businesses and professionals (00:29:20).
- The settings for postal code, city map, city match, and enforcing state and country borders can be adjusted to refine search results, with options to enable or disable these features based on the site’s focus and target demographic (00:29:59).
- Disabling the city map and city match, and enabling the state and country borders, can help filter out irrelevant results, such as listings from other countries, as demonstrated in an example with a member listing in Chula Vista, California, and another in Tijuana (00:30:37).
- Adjusting the border radius can significantly impact search results, as shown when reducing the radius from 50 miles to 10 miles, which limited the results to only two listings within the specified distance from the search location (00:31:56).
- The importance of striking a balance between providing relevant results and giving visitors a good experience with options is emphasized, and the example of cities near state borders, such as California and Nevada, is used to illustrate the relevance of these settings (00:32:36).
- The target demographic, user base, and website’s geographical target area should be considered when configuring these settings, as demonstrated by the example of the northeastern United States and the tri-state area (00:33:13).
- Settings may need to be enabled differently for various websites, especially those involved in cross-state or cross-country commerce, due to differing use cases in different areas (00:33:32).
- Viewers Canada unmute their microphones by going to brilliantdirectories.com/stream, typing “question” in all caps, and the hosts will be notified to unmute them (00:33:50).
- A question from Neil from App Crazy was addressed, but the details of the question were not specified in this portion of the transcript (00:33:50).
Share profile visits with members via email as PDF (00:34:07)
- The ability to share profile visits with members in an easy way, such as via email with a PDF report, would be a valuable feature, and ideas are being explored to create a short code for email that can provide dynamic information, such as profile statistics and website visits, (00:34:07).
- A potential solution involves using a variable, for example “profile stat June website visit”, in an email to generate a report dynamically, although this feature has not been implemented yet, (00:34:26).
- Directory Gurus, a marketplace partner, is working on a metrics and analytics plugin, including a free version, which may include a feature to share profile visits, and their efforts are being monitored as a potential solution to this request, (00:34:45).
Do you need to connect Google API to pull business data? (00:35:02)
- To connect the Google API and pull in business data to a new directory, it is not necessary to connect anything if using the instant business importer tool, which is an all-inclusive tool that Canada search for businesses and populate the site with listings, as well as create SEO-friendly unique descriptions for each listing (00:35:02).
- The instant business importer tool can be used to search for specific types of businesses, such as plumbers in British Columbia, Canada, and can retrieve a large number of results, for example, 327 plumbers, which can then be added to the site (00:35:24).
- If importing a list of businesses using a CSV file, such as a list of members, it is necessary to connect the Google Maps API to the site after the import, in order to geocode the members, which involves mapping their longitude and latitude, and this process supports searching for members based on location (00:36:01).
- Having the latitude and longitude in the import file can skip the separate geocoding process, but most people only have the full street address for a business and not the latitude and longitude, so connecting the Google Maps API is usually necessary for geocoding (00:36:19).
- The geocoding process using the Google Maps API allows for searching for members based on location, and is an important step when importing a list of businesses using a CSV file, but can be skipped if the import file already includes the latitude and longitude (00:36:37).
Can webhook names include plan name instead of ID? (00:37:00)
- The question is raised about whether webhook names Canada include plan names instead of IDs, and if this functionality can be extended to other webhooks, such as page signup, with an example given (00:37:00).
- It is suggested that if there is missing data in one of the webhooks, Ryan should email the support team, as they are quick to update and add omitted data points to webhooks or the API (00:37:18).
- The support team can be contacted via email to add details such as full plan names instead of IDs to webhooks, which is considered a helpful suggestion (00:37:36).
Recurring payments for job postings or classifieds (00:37:48)
- A question was asked about the classifides and job postings modules, which are considered valuable features, and how to make them available to all members regardless of their finance plan, with the possibility of charging per listing, (00:38:06).
- The classifides and job postings modules allow members to pay a fee to publish a post, but this is currently a one-time fee, and there isn’t a built-in option for recurring payments, (00:39:45).
- A potential workaround for recurring payments is to set a hidden expiration date for the post, so when it expires, the post is sent back to draft mode, and the member would have to pay the fee again to republish or renew the post, (00:40:23).
- This workaround could be used in conjunction with a web hook to send the member a reminder to renew their post when it expires, (00:41:03).
- It is possible to set links in the descriptions of classifides and job postings as “no follow”, which Canada be done by editing the membership plan settings and adjusting the search visibility tab, (00:42:08).
- The classifides and job postings modules are useful for keeping the site fresh, as they have an inherent expiration date, and this can be used to create a cycle where members have to pay to renew their posts, (00:40:43).
- Adding a “no follow” attribute to member web links is a good practice, especially for user-generated content such as classified listings, to prevent spamming and reserve “do follow” links as a perk for higher-tiered members (00:42:27).
- Razer Pay is a payment gateway mainly used in the Indian market, and its integration can be either on-site or off-site, with on-site gateways like Stripe or PayPal Pro keeping users on the site for a more streamlined process, while off-site gateways like PayPal Standard redirect users to the payment site and back (00:43:25).
- On-site payment gateways require more setup but provide a more robust and frictionless experience, making them a preferred option, while off-site gateways are easier to start with and more accessible for new sites (00:44:22).
- It is possible to have multiple banners, such as “veteran-owned” or “women-owned”, and this can be useful for sites that want to display multiple identifiers or certifications (00:44:58).
- Payment gateways Canada be set up to direct users to the payment site and then back to the original site, or to keep users on the site for the entire payment process, with options like PayPal Standard and Stripe offering different integration methods (00:44:01).
Can you display multiple banners? (00:45:07)
- Badges can be used to categorize profiles on a site, such as veteran-owned or women-owned, and dynamic filtering can be used to search for these types of businesses, allowing visitors to filter by specific criteria (00:45:07).
- Creating subcategories for these types of labels is recommended, as it allows members to choose multiple categories, such as veteran-owned and women-owned, and visitors can then filter by these categories (00:45:26).
- The dynamic category filtering feature can be used to create a sidebar with subcategories, similar to an Amazon search, where members can choose their business ownership type and visitors can filter by these categories (00:45:46).
- Alternatively, the member badges add-on Canada be used to add badges to member profile pages, similar to accolades, providing another way to display categorizations (00:46:28).
- The dynamic category filtering and subcategory approach is considered the easiest and most direct way to achieve the desired outcome, although other workarounds are also available (00:46:45).
Can sub-sub categories appear in “Best Describes You”? (00:47:05)
- Sub-sub categories can appear in the “Best Describes You” section by moving the relevant module under the best describes you, and this can be achieved by editing the form and adding the required widget, specifically the Bootstrap theme account select categories widget (00:48:25).
- To accomplish this, one needs to log in as a member, go to the basic information section, and edit the form to add the widget as a custom HTML field, which will then be added to the contact information form (00:49:06).
- The process involves identifying the correct form, in this case the listing contact details member form, and adding the widget short code to the form, which Canada be done by using the admin bar to identify the elements on the site and then editing the form to add the custom HTML field (00:49:25).
- Once the widget is added to the form, it will display the sub-sub categories under the best describes you section, and it will update dynamically based on the top level category selected by the member (00:50:03).
- The widget can be named anything, but in this demonstration, it was named “sub”, and the changes need to be saved after adding the widget to the form (00:50:22).
- The result is that the sub-sub categories will be listed under the best describes you section, and they will be updated based on the top level category selected, as demonstrated when the top level category was changed to “plumber” and the sub-sub categories disappeared because there were no subcategories under “plumber” (00:51:02).
Search limitations (00:51:27)
- When considering search limitations, especially for members who operate globally, such as those in the health industry, it is possible to leave all settings disabled, but setting a higher search radius, like 100 or 250, may be beneficial (00:51:27).
- Search results are ordered by distance by default, so visitors Canada figure out if the listings are too far away, and they may either search a different area or go back to earlier pages of the search results (00:51:49).
- For globally operating members, leaving all settings disabled and letting visitors do their searches as they prefer is a viable option, but setting a very large radius, such as 1,000, could span multiple countries and may not be relevant enough (00:52:07).
- To find a comfortable setting, it is recommended to experiment with different search radii and conduct sample searches on the site for various locations to see the results (00:52:26).
Allow users to select search area size (00:52:32)
- The idea of allowing users to select the size of the search area is being explored, and there is a hidden widget that may still work with the current system, which can be added to the sidebar to enable this feature (00:52:32).
- The widget in question is a location search widget that allows users to choose their own radius, and it Canada be found by using the “show widgets” tool on the front end, which helps in finding and customizing widgets (00:53:07).
- To test the widget, a default sidebar is customized and the “radius search widget” is added, which is then used to search for locations such as Chula Vista, California and California, with varying radius sizes to see if it produces the expected results (00:53:30).
- The widget seems to be overriding the default search radius, and it is able to produce results when searching within a certain mile radius, but it is an older widget and its full functionality and support are uncertain (00:54:27).
- The name of the widget is shared so that users can try it out on their own site, and if issues are encountered, they are advised to report them to the support team, as the widget may need to be reconfigured and updated to work properly again (00:55:05).
- Additionally, it is mentioned that it is possible to embed a form within the system, and that almost anything can be embedded, in response to a question from Francis (00:55:25).
Can a form be embedded in BD? (00:55:45)
- Forms from third-party tools like Zoho Forms, Jot Form, and Type Form Canada be embedded in a website, similar to YouTube videos, and will work in the same way, allowing users to drop the embed code into a widget and place it anywhere on their site (00:55:45).
- The embed code from form builder tools can be dropped into a widget, which can then be placed in different locations on the site, and if the code is valid, it should render and display correctly on the site (00:56:03).
- Widgets are a useful feature that allows users to embed snippets of code, such as form embed code, into their site, and they can be used to add various types of content to different places on the site (00:56:22).
How to message all members at once (00:56:28)
- To message all members at once, two steps can be taken: creating a smart list of all members and sending a newsletter to that list, which can be done by going to the search members page and creating a smart list based on filters, in this case, all members of the site, totaling 987 members, even when new members join, they will be part of this smart list (00:56:47).
- A newsletter Canada be sent to the smart list by clicking on new email newsletter, giving it a nickname, choosing a template, and selecting the smart list created earlier, which contains all members, under the select recipients tab, with 914 qualifying recipients after omitting duplicate, invalid, or unsubscribed emails (00:57:27).
- The email can be customized with a from name, address, subject, and content, and can be sent immediately or scheduled for later, with the option to send up to 1500 emails per day forever with the forever free emailing plan, after connecting the domain name, which is currently set to the directory up domain for the demo site (00:58:10).
- The smart list will automatically update when new members join the site, and the email list will be filtered to remove duplicate, invalid, or unsubscribed emails, ensuring that only valid email addresses are included in the qualifying recipients list (00:58:28).
- The email can be sent at a scheduled time, such as the next morning, and the forever free emailing plan allows for a large number of emails to be sent daily, making it a convenient option for messaging all members at once (00:59:08).
How to change top headings on homepage (00:59:37)
- The main page of a website, such as the home, search, directory, or how it works, Canada be customized, and users can ask the chatbot for assistance, with relevant information also available in previous webinars (00:59:37).
- The top heading of a webpage is referred to as the “hero section”, which can be easily customized with text, images, and other elements, and there are videos available that provide more information on this topic, including a 10-15 minute video (01:00:14).
- To customize the hero section, users can go to the pricing page or the about page of a sample site, where they can choose the title, image, overlay color, and font, and add a button link to a specific page, such as the join page (01:00:34).
- The hero section allows for customization of the button color, size, and text, and also provides the option to add custom code for more advanced users, but also offers a quick and easy way to add a button with a link to a specific URL (01:01:10).
- The text in the hero section can be aligned to the left by using a specific setting, which can be useful for achieving a desired aesthetic, and the hero section tab in the web page builder provides access to these customization options (01:01:49).
- The customization of the hero section is a key feature of the web page builder, which allows users to create web pages with text, images, and other elements, and to enhance the hero section with various settings and options (01:02:07).
Best way to build a successful local directory (01:02:26)
- To make a local directory successful, it’s essential to figure out a routine of different tasks to market, grow, and make the site appear seasoned and credible, which Canada be achieved through a combination of soft marketing and leveraging experience as a digital marketer, all while valuing time and working efficiently (01:02:26).
- Starting small is key and can actually be beneficial in creating closer relationships with members, and price points should match the level of traffic and visibility the site can provide, with options including free or nominal listings (01:03:04).
- Establishing trustworthiness and credibility is crucial, especially for new sites, and can be achieved by showcasing and boosting the website’s credibility through various methods, such as the 25 ways outlined in a blog article (01:03:45).
- Adding content to the site, being proactive, and creating blog articles, such as a list of the top five Italian restaurants, can help attract businesses and encourage them to add listings to the site (01:04:21).
- Utilizing tools, such as the business importer tool and chat GBT, can help create best of lists and articles, and reaching out to featured businesses to notify them and invite them to add listings can help drive traffic to the site (01:04:57).
- Creating content, such as best of articles, can add SEO value to the site, and notifying featured businesses and asking them to share the content on their social media can help increase visibility and drive traffic to the site (01:05:35).
- Compounding these efforts over time, such as creating multiple best of articles and reaching out to numerous businesses, Canada help build traction and create a full ecosystem of content creation and member conversion (01:06:12).
How to add “return to top” arrow on static pages (01:06:54)
- By default, BD sites may have a “return to top” arrow on static pages, but if it’s not visible, users can email the support team to enable it, and they can likely assist with turning it on (01:06:54).
- The “return to top” arrow may be an advanced setting that can be turned on or off, and if it’s not available, users can also try using a quick ChatGPT input to add the feature to their site (01:07:13).
- To add the “return to top” arrow, users can either email the support team, such as Nancy, or use a quick chat GPT question to get it done, allowing them to have a little arrow on the side of their screen that takes people back to the top (01:07:33).
How to send welcome message to new smart list members only (01:07:45)
- When a new member joins a smart list, there is a way to send them a welcome message without sending it to all other members already in the smart list, and this Canada be achieved through a small workaround (01:08:22).
- To send the same message to new members only, users can go to their previous send, click on the total list size, and create a smart list of members who have already received the email, which can then be excluded from future sends (01:08:59).
- The process involves creating a smart list from the previous send, selecting the smart list to email, and excluding the list of members who have already received the email to prevent them from receiving the same newsletter twice (01:09:18).
- By following this method, users can ensure that new members receive the welcome message while preventing existing members from receiving the same message again, and this can be done by excluding the smart list of already received emails in the next send (01:09:39).
- The demo site used for illustration purposes will be updated with sample stats for the next webinar to provide a clearer example of this process, and users like Rich can use this workaround to send targeted messages to new smart list members (01:09:58).
Best of Lists + Articles (01:10:05)
- The best of list is highly recommended, and there is a link to a Google doc that includes a ChatGPT prompt, a sample social media post, and information on how to notify members that they have been showcased in the best of article (01:10:05).
- The video explains the Chat GPT prompt, as well as provides a sample social media post and details on how to notify members, and these resources are available in the linked Google doc (01:10:25).
- There are many lab updates to share, with even more to come, and the next webinar will take place in two weeks, in the middle of June 2025 (01:11:02).
- The replay of the webinar will be available in the Brilliant Directories Facebook group, and everyone is invited to join the group by visiting brilliantdirectories.com/f Facebook (01:11:02).
- For those who joined the webinar on YouTube, the replay will be posted in the Facebook group, and the Brilliant Directories family thanks everyone for participating and looks forward to the next webinar (01:11:20).