This Tip of the Week covers topics including:
- 0:47 – The Cost of Losing Active Members
- 2:28 – Strategies to Re-Engage Inactive Members
- 7:26 – Best Practices for Re-Engagement Emails
- 11:30 – Using ChatGPT to Write Emails
- 13:56 – How to Use Variables In Email Templates
- 15:16 – Incentive Inactive Members
- 17:47 – Benefits of Re-Engaging Inactive Members
- 20:35 – Email Sample 1
- 22:05 – Email Sample 2
- 23:13 – Email Sample 3
This is a segment from Webinar Wednesday 152, recorded live on March 1, 2023.
Email Template 1
Subject: We Miss You! Come See What You’ve Missed
I noticed that it’s been a while since you last logged into our community. We hope everything is going well!
Just wanted to remind you that we’re here for you and have some great benefits you can take advantage of. Here are some things you might have missed out on:
[List benefits or features that are relevant to the member]
[Mention updates or new features that have been added since their last visit]
You’re truly a valuable part of our community and hope you’ll come back to join us soon. Log back in today and let’s catch up!
Email Template 2
Subject: Was it something we said?
It’s been a while since we’ve seen you around our community! I wanted to check in and see how you’re doing.
We’ve made some updates and changes recently that we think you’ll love, including:
[List some new features or improvements that have been made]
[Mention relevant incentives or discounts that the member could receive for coming back]
Our members mean everything to us, so I hope you’ll log back in soon and see what we’ve been up to! We’re here to support you and help you grow your business in any way we can.
Email Template 3
Subject: We Want You Back… Here’s What You’ve Missed
Hope this email finds you well! It’s been a while since you last logged into our [Website Name], and we’ve been thinking about you.
I wanted to remind you about some of the amazing benefits you’ve been missing out on, such as:
[List a few key benefits or features that are relevant to the member]
[Mention testimonials or success stories from other members that could inspire the member to come back]
We know life gets busy, but we don’t want you to miss out on any of the opportunities that [Website Name] offers. Log back in today and see what you’ve been missing!