This Tip of the Week covers topics including:
- 0:29 – What’s So Special About the Dashboard Page?
- 2:32 – Key Elements to Add on the Dashboard
- 8:39 – Let’s See a Customized Member Dashboard
This is a segment from Webinar Wednesday 129, recorded live on February 9, 2022.
Why Add Links Inside Member Dashboards?
Membership websites are a great way to provide exclusive content, resources, and services to a specific group of people. However, it’s not enough to simply provide access to this content and resources – it’s also important to encourage members to take action and engage with the site. One effective way to do this is by including call to action (CTA) links inside the member’s account dashboard when they are logged in.
Benefits of CTA Links in Member Dashboards
There are several key benefits to including CTA links inside the member’s account dashboard, including:
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Benefit 1: Increased engagement
By providing clear and prominent CTA links, you are encouraging members to explore different areas of the site, participate in discussions, and take advantage of the resources and services offered. This increased engagement can lead to a more active and invested community of members, which can ultimately benefit the site in many ways.
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Benefit 2: Increased revenue
CTAs can be used to direct members to purchase additional services or products, or to upgrade their membership level. By making it easy for members to take these actions directly from their account dashboard, you can increase the likelihood that they will do so, resulting in increased revenue for your site.
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Benefit 3: Improved retention
When members are regularly engaged with the site and taking advantage of the resources and services offered, they are more likely to continue their membership. Including CTAs in the account dashboard can help to keep members engaged and interested in the site, resulting in improved retention.
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Benefit 4: Improved customer service
CTAs can also be used to direct members to contact customer service or support if they have any questions or issues. By making it easy for members to get help, you can improve the overall customer service experience and increase satisfaction.
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Benefit 5: Better tracking and analytics
By including CTAs in the account dashboard, you can track which actions members are taking and which areas of the site are most popular. This information can be used to improve the site and make it more effective in meeting the needs of its members.
Including CTAs inside the member’s account dashboard is a simple but effective way to increase engagement, revenue, retention, customer service and analytics of your membership website. It also allows your members to navigate easily and find what they are looking for. It is important to make sure that the CTAs are prominently displayed and clearly labeled, and that they lead to the most relevant and valuable areas of the site. Additionally, it is important to regularly review the performance of the CTAs and make adjustments as needed to ensure that they are having the desired impact.
Conclusion
Adding call to action links inside the member’s account dashboard is an essential step for membership websites. CTAs encourage engagement, increase revenue, improve retention, enhance customer service and provide valuable analytics. It is important to make sure that the CTAs are prominently displayed, clearly labeled, and lead to the most valuable areas of the site. Regularly reviewing the performance of CTAs is essential to ensure they are having the desired impact. With the right CTAs, membership websites can foster a more active and invested community of members, ultimately benefiting the site in many ways.
