Training Video "6-Step Guide to Start Membership Websites" Join Free Webcast
7 Tips for Effective Content Marketing

captureMarketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to. Of course, that’s part of it, but there is so much more that needs to be considered. Today, the most effective marketing campaigns focus on thought leadership and the best strategy to position your brand as a thought leader is through content marketing.

In this post we’ll focus on the 7 best practices for your content marketing strategy.

1. Stop Selling

Effective content marketing leaves the sales pitch to the salesmen. The minute you start talking about how great your product is, the reader sees marketing blah blah and closes the page. Give your readers information they want and need. Are you selling a cloud monitoring solution? Create a whitepaper explaining the hidden costs in underutilized instances. Are you promoting a lending solution for small businesses? Offer tips and tricks on cash flow management for small business owners.

At Oktopost, Rather than talking about how great our product is (and let’s face it, it is) we opt to host Google Hangouts with representatives from top B2B companies such as LinkedIn and IT Central Station so you can figure out on your own the importance of social media marketing in the B2B world.

2. Solve a Problem

In today’s internet age, people turn to Google whenever a question arises. If a person is struggling with time management, sure he may ask colleagues for advice, but eventually he’ll end up on the computer searching for “Time Management Tips”. Figure out what your potential customers are searching for and help them solve that problem.

Consistently offering objective information that solves or pre-empts your customer’s problems will ensure they come to you the next time an issue arises.

3. Blog Blog Blog

Hosting a blog on your website is the easiest and most effective method of boosting SEO, sharing your content, and ensuring that your site is live. Every time a new blog is added, the search engines scan your site and boost your ranking. Aim to publish a new blog at least 2-3 times a week. Post on the same days each week so your readers know to stop by on a certain day.

My favorite example of an organization that does this well is NPRs radio show “Wait Wait Don’t Tell Me”. Every week, the crew tries a different sandwich and shares their hilarious reactions on Sandwich Monday. While SEO may not be their biggest concern, they certainly have me coming back every week to read this feature.

4. Repurpose Content

Being tasked with writing a whitepaper can be a daunting thought. What will you write about? What point are you trying to make? When will you find the time to make it happen? Here’s the beauty of content, it can be used for so many purposes. Combine a bunch of those wonderful blogs; add an intro, conclusion, and cover page and you’ve got a great and marketable whitepaper. Stick that whitepaper behind a registration form and you’re armed with a great tool for lead generation. Did you give a presentation at a meet up? Use the PowerPoint and your speech as the basis for a blog or slideshare. With an open mind and a little creative re-working, your content can easily be put to multiple uses.

5. Embrace Videos

Videos are all the rage right now and easier to produce than you might think. With a decent script, you can take advantage of online tools like Powtoon to create animated presentations that will catch your customer’s attention. Stick it on your homepage or share it on YouTube to let people know what you’re all about.

6. Optimize for SEO

Now that you’ve created all this wonderful content (blogs, whitepapers, videos, PPTs), you need to make sure the people, and search engines, can find it. Optimizing your content is easy and can really boost traffic to your site. Write a catchy title that will draw people in. Include Meta titles and descriptions featuring your keyword. Does your keyword appear in the title, Meta data, URL? There are wonderful tools and plugins available to assess your SEO. My personal favorite is Yoast, which ranks your content as well as tells you exactly what needs to be done to optimize your content.

7. Promote via Social Media

With an arsenal of optimized content, the next issue is how to make it work for you. Enter the world of social networking. Social media is one of the best ways to distribute your content. Networks such as Facebook, Twitter, LinkedIn, Google+…this is where your target audience is and the most effective way to reach them. Whether they admit it or not, most people can be found on some sort of social networking site throughout the workday. Why not make the 5-minute break a productive use of their time? Write little teasers for your content and share it with a link to get people reading, sharing, and enjoying your content. This will further your reputation as a thought leader and bring more traffic to your site.

Don’t want to be tethered to your social networks all day long? Scheduling tools, like Oktopost, streamline the posting process so you can share your content when it will make the biggest impact.

Content marketing, done right, is the best way to make waves in your industry and position yourself as a thought leader. What’s your experience with content marketing? Did we leave anything out? Let us know in the comments section below!

The Elevator Pitch:
Why Choose Brilliant Directories

We'll make it short and sweet:

  • We Know Membership Sites — We've taken care of all the heavy lifting so you can focus on growing your membership community and getting users signed up.
  • Access to Expert Support — We know you have questions... Our dedicated support team works 'round the clock to quickly resolve any technical issues.
  • Trusted by 20,000+ Websites — With over 10 years of experience, we understand the unique needs of online membership communities.
Membership Website Facebook Group

Do You Run a Membership Site?

Join our exclusive Facebook group – FREE – to access proven strategies for growing your membership community. Space is limited, so join today!

Join the FACEBOOK Group

Making a living off my Brilliant Directories websites

I have been working with different directory web platforms like Wordpress, 6Cube, SEOSamba and others for over 20 years. About three years ago I found out about Brilliant Directories, since then I have built 10 directories. First, the websites and pages are Google friendly right out of the box, this is one of the most important parts of a good platform to me. Second, the software is very easy to use and there is lots of help to build your site... I no longer have a regular job because I am making a living off of my 10 Brilliant Directories.

Vincent H. — Texas, USA Read More Reviews

Questions Before Getting Started?

We're always happy to chat about your goals and explain what comes with your Brilliant Directories website. Contact us or call to speak with a friendly team member now: 1 (800) 771-9332

Send a Message

Fill in the Form to Launch Your Free Website

  • Learn how to setup membership plans, connect your payment gateway and generate revenue
  • Tour the features that will help you manage your community and maximize productivity
  • Experience how members will view, edit and self-manage their personal accounts
  • Customize your demo site to match your brand
Safe & Secure. Try it free for as long as you like.

Start Your Free Website Now

Create a free account for instant access to launch your website

Safe & Secure. Try it free for as long as you need.

Fill in The Form to Send a Message



Register FREE for instant access to start your website

Safe & Secure.

You’re Almost There!

Enter your email below to watch the webcast
“6-Step Guide to Start Membership Websites”

75% Complete

We hate SPAM and promise to keep your information safe.