Webinar Wednesday 227 – July 8, 2026

Language Support and Translation Features

• Two new languages, Kazakh for Kazakhstan and Croatian for Croatia, have been added to the platform, which now supports over 40 or 50 languages, and users can select their website language under the general settings, localization (00:04:02).
• The platform automatically translates system emails and about 90% of the front end of the site into the selected language, but users still need to translate the main menu and some other menus themselves (00:04:18).

Card-Based Layout and Design Enhancements

• There is a setting that enables a card-based layout on member upgrade pages, making them look nicer, and this setting can be found under advanced settings, signups and billing, or by searching for "card" (00:05:09).
• The card-based layout view is a site-wide change and can be enabled by turning on the "use card-based layout on member upgrade pages" setting, which puts the upgrade options in a card view with a hover effect, making it more modern (00:05:48).
• The new view allows users to choose which plans members can upgrade or downgrade to, based on the plan they are currently on, and provides a more visually appealing way to display the upgrade options (00:07:09).
• Membership plans can be edited to include upgrade options, allowing members to upgrade to specific plans, with the ability to pre-select recommended plans, choose the order of options, and add supportive text in the header area (00:07:42).
• The upgrade page header content section can be used to motivate members to upgrade by outlining the benefits of upgrading to a particular plan, and can include text, images, or videos, with the option to customize the layout using content blocks (00:08:24).
• A new advanced setting allows for a card-based layout, which can be enabled to automatically work on the site, providing a new way to display content, such as streaming widgets, in a card-style view (00:09:21).
• The card-style view can be enabled for streaming widgets on the homepage, which displays the image, text, and metadata associated with the content, and can be enabled or disabled in the design settings (00:10:35).
• To enable the card-style view, users can go to the design settings, select the content to display on the homepage, and choose the streaming options, such as streaming events or jobs, with the option to customize the display settings (00:11:14).
• It is recommended to stream only specific content on the homepage, rather than streaming everything, to avoid adding load to the page and to improve performance (00:11:25).
• Creating a custom block for events or jobs can be beneficial to avoid excessive scrolling, and having one or two specialized sections is acceptable, but having too many can lead to performance issues (00:11:32).
• The card view setting is available under the section setting, and it allows for a more modern look with options to choose button style, alignment, and color, which can give the site a modern lift (00:12:02).
• The card view replaces the old classic view method, which had options to display post details on hover or always show, and the new view allows for a more streamlined and customizable appearance (00:12:25).
• The card view options include choosing a solid or outline button style, centered alignment, and custom colors, which can be accessed through the design settings on the homepage (00:13:02).

Free Trial Compatibility and Email Source Tracking

• Free trial compatibility with upgrades is now available, allowing members on lower plans to receive a free trial period when upgrading to a plan that offers it, which can be useful for member signups and plan changes (00:14:07).
• Email source tracking is a new technical feature that allows site owners to see the source of transactional emails, such as sign ups, member reviews, or billing reminders, which can be accessed through the email outbox (00:15:09).
• The email system provides more context about what each email was sent for, making it easier to understand and digest, and it also shows that the site is active with emails being sent out (00:15:43).

Lead Matching and Review Management

• Smarter lead matches have been improved by enhancing the Google location mapping method, which includes more relevant members based on their category and location, providing a better quality of life (00:15:59).
• A small update has been made to handle reviews from deleted members, allowing users to check for unassigned reviews and delete orphaned records, which is a good maintenance tip (00:16:15).

BD Butler: Introduction and Capabilities

• BD Butler now has skills, which is the beginning of many amazing features, and it can create blogs, events, and job posts on autopilot based on user-provided criteria and schedule (00:17:11).
• The development of BD Butler's skills was motivated by the desire to migrate functionality from the MCP, which relies on a third-party app, directly into BD Butler, making it more accessible and convenient (00:18:17).
• BD Butler's skills and routines are similar to Claude's, with skills being individual tasks that the AI can perform and routines being the ability to run those tasks on a set schedule automatically (00:19:00).
• The first phase of BD Butler's skills has been rolled out, with three skills currently built into the system, and skills are individual tasks that the AI knows how to do, while routines give the AI a schedule to run those tasks (00:19:27).
• BD Butler can automatically create blog articles, event posts, and job listings on a site, and with its recent improvement, it now has access to search the web, allowing it to conduct research and gather necessary information for posts, which can then be published on the site (00:19:45).
• The BD Butler implementation overcomes hurdles associated with the Claude implementation, such as the need for a paid plan to use routines and the requirement to keep the computer and Claw desktop app open for routines to run, as BD Butler's routine works seamlessly in the admin area without these requirements (00:20:50).
• To use BD Butler's skills and routines, users choose the skill they want the AI to perform, provide instructions, configure settings, and can either run the task once or schedule it to run repeatedly, with options to save posts as drafts or publish them automatically (00:21:54).
• BD Butler's functionality has expanded from initially editing web pages and newsletters to having access to all site information, and now with skills and routines, it can run specific tasks on autopilot, allowing sites to grow without needing constant management (00:22:40).
• The AI can create unlimited content, and with BD Butler's skills and routines, users can set tasks to run behind the scenes, without needing to keep their computer on or browser open, making it a convenient tool for site management (00:23:17).

Content Creation and Scheduling with BD Butler

• Directory and membership websites can be created for various organizations, including clubs, nonprofits, and for-profit entities, and it is essential to consider the purpose and content of these websites when utilizing AI capabilities (00:23:43).
• Creating a schedule for AI-generated content, such as blog articles, can help maintain a consistent flow of content and prevent flooding the site with too much information, and this schedule can be set up to publish specific types of articles on certain days (00:24:09).
• The types of content that can be created include white papers, spotlight articles on members, and clickbait articles for social media marketing, and it is crucial to have a plan and a clear understanding of the purpose of the content to avoid creating it just for the sake of creation (00:24:25).
• A content creation plan is necessary to give the website a purpose and to track metrics, and this plan can help keep the content grounded and focused on achieving specific goals (00:25:00).

BD Butler Interface and Task Management

• The BD Butler button is being added to more places in the admin area, and it will eventually replace the quick create button, allowing users to access various options, including creating blog posts, events, and jobs (00:25:28).
• The tasks button on the member page can be used to create new tasks, such as blog posts, and users can give these tasks nicknames, like "webinar blogs," and specify the type of content to be created (00:26:07).
• The BD Butler button is not limited to accessing information from members, despite being located on the search members page, and it can be used to perform various tasks on the site (00:27:01).
• The BD Butler is being rolled out slowly, and it is currently available on the webpage builder, email, and transaction history page, but it will eventually be replaced by a more comprehensive system (00:27:33).

Content Generation and AI Research

• The system can automatically write a blog article based on the focus of a site by checking the site's name, URL, main menu links, footer links, category structure, and recent posts, and it can reliably create a blog post, event post, or job post without requiring any input in a specific box, but users can also enter custom instructions to change the output, (00:27:53).
• Users can choose how many articles to create at a time, with the system reliably handling up to three articles in one turn, and they can also select an author for the article, choosing from existing users on the site, (00:28:25).
• The system allows users to choose whether to publish the created articles live or save them as drafts for later moderation, and they can also schedule the task to run once, every hour, or every day, with the option to limit the number of runs, (00:29:08).
• The system has a throttling mechanism that offsets scheduled tasks by plus or minus 15 minutes to maintain stability, which means that tasks may not run exactly on the hour, (00:30:22).
• Users can manually run scheduled tasks ahead of their scheduled time, and they can view the results of completed tasks, including any errors that may have occurred, such as a failed connection, (00:30:54).
• The system can create various types of posts, including event posts, and users can provide custom instructions to influence the output, such as specifying a particular niche or topic, and the system can also automatically select a post image, (00:31:19).
• The custom instructions can be used to guide the system to find specific types of events, such as outdoor events or equine events, and users can view the resulting posts to see how the system has interpreted their instructions, (00:31:42).
• The system searches stock photo libraries to find a related image for an event, checking that the image has never been used on the site before, with a reliability of up to 99%, and it searches for an image until it finds a good one, as seen in the example of the Sun and Summit 5K Half Marathon in Kenetan (00:32:09).
• The system writes up an event post, finding the real source of information by searching the web, and it also does internal linking automatically, linking to events in the same location, such as Los Angeles, and to authoritative sources of information (00:32:27).
• The internal linking feature is valuable for SEO, and the system can link to external sites, such as kennethon races and active.com, which can seem counterintuitive but is actually an SEO play to increase traffic (00:33:08).
• The system checks for duplicate posts, official sources of information, and unique stock photo images, making it a smart tool that can complete tasks in about three to six minutes (00:34:34).

Job and Event Post Creation

• The system can create job listings, including internal links, tags, and SEO optimization, and it can also extract information such as salary ranges and calculate the median salary, as seen in the example of Equinox hiring a full-time personal trainer in San Francisco, California (00:35:36).
• The system's ability to create new content, such as job listings and event posts, every morning, makes it a valuable tool for websites with a focus on specific industries or locations, as there are always new jobs and events being posted (00:36:50).
• The AI task can run on autopilot, finding and populating content on a site, which can help make the site look established and seasoned, and can be focused on specific types of content such as C-suite level jobs in the fitness industry or jobs in New York city, with the ability to have multiple routines running with different focuses (00:37:10).

AI Content Customization and Optimization

• The AI can create various types of content, including events, job listings, and blog posts, and can be customized to focus on specific topics or industries, such as the fitness industry, and can create high-quality content with internal linking to other related articles (00:37:26).
• The images fetched by the AI are automatically optimized, going through a process that reduces the size of the image and converts it to a WebP format, resulting in a triple level of optimization, with an example showing an image size of 30 kilobytes (00:38:23).
• The AI can create multiple articles in a short amount of time, such as three articles in five minutes, with topics that are granular and can rank for short and long tail keywords, and can create different flavors of articles, not just the same topic over and over (00:39:00).
• The AI-created articles can include internal linking to other related articles, as well as official sources of information, and can be customized with specific instructions, such as publishing live and assigning to a member, with examples of article topics including "seven signs you need a running coach for your first half marathon" and "Pilates versus yoga for desk workers with tight hips" (00:40:02).
• The AI's ability to create high-quality content can be beneficial for establishing a site as a hub for an industry, making it difficult for competitors to keep up, and can be used to create a variety of content, including blog posts, events, and job listings, with the ability to customize the focus and topic of the content (00:40:11).

External Linking and SEO Strategy

• The website links to external sources such as Harvard Health Publishing and healthline.com, which are considered authoritative sources of information by Google, as they provide resources for readers and are not self-serving (00:41:16).
• The site can be structured with custom instructions, including introductions, bullets, and FAQs, and can link to really good external sources, with the ability to tell the structure that is wanted (00:41:41).
• The custom instructions can be put into the system, allowing for the creation of content such as blog posts, with the potential to produce 75 articles a day, but it's essential to consider the purpose and direction of the content (00:41:59).

Member Spotlight and Marketing Automation

• The system can be used to write spotlight articles on members, searching the internet for information, and creating content based on criteria such as membership plans, with the ability to tap into the database (00:42:48).
• The system can create different types of content, including puff piece advertorials, and can go to websites to get images and information, as seen in the example of West Asheville Yoga (00:43:39).
• The next step is to figure out how to automatically email the featured members or businesses, with a potential marketing engine that can create blog articles and execute other tasks, such as emailing prospects or existing members (00:44:17).
• The system can create nice articles, such as the one about West Asheville Yoga, which took their profile information, visited their website, and found out their services, but may need improvement on aesthetics (00:45:07).
• The concept of using the system to create content and market to members or prospects is living and real, with potential for growth and development, including the ability to daisy chain tasks and create a marketing engine (00:45:24).

Task Management and Routine Configuration

• Completed tasks can be rerun, and saved routines can be turned off or cloned, allowing for flexibility in task management, with the option to pause or modify existing routines without deleting them (00:45:41).
• The system can look at the web, allowing users to find and summarize new articles from sources like CNN or BBC, and use them to keep their website up to date with world news, by finding and re-summarizing news on a specific topic (00:46:18).
• The system can also find and advertise public events from the internet, and write good content, with an anti-slop mechanism that checks against AI detection tools like Gemini (00:47:08).

Card View Accessibility and Lead Matching

• The card view is available in the design settings or advanced settings, and does not require a paid plan add-on, with the option to access it in the admin area (00:47:45).
• The lead matching system works by having visitors fill out a form, choosing a service and location, and then matching them with members based on category and location, with settings available to customize the matching process (00:48:03).
• The BD Butler update includes a credit system, where one credit is used per message, and skills like creating a blog post use multiple credits, with the cost associated with connecting to real AI (00:49:33).

BD Butler Credit System and Cost Management

• The credits are used to pay for the true cost associated with using the AI, with different skills and tasks requiring different numbers of credits, such as creating a landing page or providing information (00:49:47).
• The credit system is designed to provide as much value as possible, with each site receiving a certain allotment of free credits that refill on the first of every month, and users can check their monthly automatic renewal by clicking on the "purchase AI credits" or gold button (00:50:25).
• When setting up blog posts on autopilot, the system has automatic mapping, which can categorize posts with 70% certainty, and users can also specify the category in the instructions, with the system checking for a 70% quality match or leaving the category blank if it's unsure (00:51:01).
• The system can find events and posts, including local, countywide, statewide, conferences, and in-person meetups, and it only looks for upcoming events, with a default setting of 30 or 60 days, but users can customize this to find events up to six months in the future or within a specific time frame (00:52:21).
• The system also looks for job listings that have been posted in the last 30 days and are still active, and it doesn't add retired jobs that are no longer filled or positions that are no longer open, with a reliability rate that is pretty good, but not 100% (00:52:47).
• The BD Butler is currently connected to OpenAI and works with ChatGPT, and there are plans to introduce a "bring your own key" (BYOK) feature soon, which will allow users to use their Claude account for BD Butler credits (00:53:43).
• Users can create one to three blog posts at a time, with each post costing two credits, and the system is designed to provide value and keep users engaged, with the credit system being a way to manage usage (00:50:03).

BYOK Feature and API Integration

• The concept of Bring Your Own Key (BYOK) allows users to bypass credit counting by using their own API to run AI efforts, and it is considered a fair exchange whether using the platform's native credit system or not (00:53:58).
• The BYOK feature will initially be released for OpenAI, and in phase two, it will be expanded to include Claude and Gemini, allowing users to bring their own key and use BD Butler agnostically with these platforms (00:54:30).
• To find out how many BD Butler credits are available or to purchase more, users can click on the gold button at the top of the BD Butler interface, which will show the used baseline credits for the month and any purchased credits (00:55:30).
• BD Butler can post job listings and events under a specific member ID, and users can choose the author of the post by selecting the "post author" option, but finding relevant business profiles in the directory and posting under their member ID may be challenging (00:55:53).

Content Creation with Custom Instructions

• The platform can create blog articles with internal linking to related blog articles, member search results pages, and external links to authoritative sources, and users can provide custom instructions to focus on specific topics, such as yoga (00:57:25).
• Users can put custom instructions, such as creating blog articles only around a specific topic and linking to related subcategories, and BD Butler will figure it out and create a series of articles on that topic (00:57:40).
• To create content, it's essential to focus on specific niches and go one level deeper, such as creating a series of articles on immigration attorney tips for consumers, which can help in ranking for both long and short tail keywords (00:57:54).
• When searching for content from marketplaces, it's best to use public sources like Craigslist or OfferUp, as some sites like Facebook Marketplace require a login, and providing login credentials is not recommended (00:58:48).

Content Strategy and Niche Focus

• Creating a blog post about a specific listing from a classified site, such as a fitness service listing on Craigslist, and linking back to the original listing can be a useful content creation strategy (00:59:19).
• The methodology of telling a specific site to search for content and seeing if it follows directions is being tested, with the example of searching for fitness services on Craigslist (01:00:16).

Credit Management and Model Selection

• Plan credits reset on the first of every month, but purchased credits stay with the user until they run out, and free plan credits are used first ahead of any purchased credits (01:00:27).
• The "bring your own key" feature will allow users to use their own API keys and bypass credits, making things easier for power users (01:01:00).
• When using quad models for routines and design edits, it's essential to choose the model that works best for the specific task, such as using a higher model for article writing or a lower model like Sonnet 5 for shorter articles like listicles (01:01:16).
• When creating a routine in Claude, it's crucial to consider the type of content being created, such as listicle articles, and choose the appropriate model to ensure the best results (01:02:03).
• When working with AI tasks, it is possible to choose from various models, such as Sonnet or Opus, and the choice of model depends on the complexity or research necessary for the task, with lower models like Sonnet 4.6 or Opus 4.7 potentially working great for simpler tasks (01:02:22).
• To determine the most suitable model, it is recommended to try different models and compare the results, for example, by running two tests with different models and selecting the one that produces the best outcome, which can help save AI tokens and credits (01:02:41).

AI Content Generation from External Sources

• The AI system can be used to generate content, such as blog posts, based on information found on websites like Craigslist, and it can also create internal links to relevant categories and authoritative sources, as well as include images in the generated content (01:03:56).
• The AI system has the ability to link to external sources, such as Craigslist listings, and can be instructed to make these links prominent, and it can also use images from the external sources, although the quality and relevance of these images may vary (01:04:36).
• When running event AI tasks, there may be issues with duplicate event names, but the system can be instructed to check for different dates and avoid creating duplicate events, and if an event with the same name is found, the system will not charge for the run and may provide tips on how to refine the instructions (01:05:57).

Event and Content Deduplication

• The AI system can learn and improve from experience, and users can refine their instructions and model choices to achieve better results, with the goal of creating high-quality content and saving resources, and the system's ability to adapt and improve is an important aspect of its functionality (01:06:11).
• The system checks for same-name events and verifies if they also have the same date, allowing for recurring events with the same name but different dates to be auto-adjusted on the site (01:06:29).

Customizing Star Ratings with CSS

• A member's profile includes a line showing one through five star icons followed by the text "rated X5", and a client has requested to make the size of the stars and text larger, which can be achieved by adding custom CSS code to target the star ratings (01:07:07).
• The star ratings appear in multiple places on the site, including the dashboard, homepage, and search results, and can be made larger by using the CSS scale or transform property, with examples provided to demonstrate the effect of different scale values (01:07:23).
• The CSS code to make the star ratings larger can be added to the custom CSS section, and the exact code can be found in the comments, allowing users to adjust the size to their preference (01:08:06).

Upcoming Webinar and Community Feedback

• The next webinar will take place at the end of July, and users are encouraged to participate in a Facebook group post to share their ideas for tasks and routines they would like BD Butler to perform on their site while they are sleeping (01:08:59).
• The Brilliant Directories team expresses their gratitude to the attendees and invites them to join the next webinar, which promises to include updates and new features (01:09:20).
• The team also invites users to share their thoughts and ideas on the BD Butler's capabilities and what tasks they would like it to perform, with the goal of making the platform more useful and efficient for its users (01:09:40).