Webinar Wednesday 225 – June 3, 2026

Community Engagement and Giveaways

• The Brilliant Directories Facebook group is a community where users can ask questions, share their experiences, and get help from others, and it is also a place where the Brilliant Directories team shares updates and hosts contests and giveaways, including an IPad Air giveaway that is currently taking place, (00:03:00).
• The Brilliant Directories app is available for download from the Apple and Google app stores, allowing users to access their Brilliant Directories site on the go, (00:02:00).
• The Webinar Wednesdays are a way for the Brilliant Directories team to connect with the community, share new features and updates, and answer questions from users, (00:02:25).
• To participate in the giveaway, individuals need to head over to the Brilliant Directories Facebook page, find the first featured post, and leave a comment with their preferred color iPad, with the comments set to close on June 30th, and a winner to be announced a few days later, along with some runner-up prizes (00:03:20).
• The number of iPads given away will be doubled to two if the group can exceed 20,000 members by the end of the month, with approximately 650 new members needed to reach this goal, and individuals are encouraged to invite friends, family, or colleagues to join the group and participate in the giveaway (00:03:54).

Design and Customization Features

• The design settings have been updated with remade color sets, now offering over 300 options, which can be accessed through the color sets tab, allowing users to quickly and easily change the look of their site, including options for warm color sets, dark themes, and monochromatic color schemes (00:04:47).
• The color sets tab provides a range of pre-designed color options, including the ability to filter by tags, and users can also see how their logo will look with each color set, making it easier to find a matching design (00:05:14).
• The updated color sets can be used to refresh a brand's look or to establish a new design, and users can easily switch between different color sets and see the changes in real-time, with the option to save changes and duplicate pages (00:05:32).
• The new color sets are available to all users, and can be used to create a consistent look across the site, including modules and other design elements, with the goal of making it easier for users to find a design that matches their brand (00:06:12).

Logo Generator and Free Resources

• The logo generator in the admin area allows users to add images or their existing logo to provide context for the direction they want to go with their logo, and this feature can be accessed in the general settings by clicking the purple AI generate button (00:07:07).
• Users can include their existing logo as a reference and add additional images to the logo generator, and they can also toggle open the image selection to choose images from their computer (00:07:28).
• The logo generator is also available in the free resources section of the website, where users can generate concepts for a free logo by inputting their desired text and waiting a few seconds for the results (00:08:13).
• Under the free resources section, there is a competitor research tool that shows the top five other directories or membership sites in the industry being targeted, allowing users to see their competitors and potential gaps in the market (00:08:20).

Competitor Research Tool

• The competitor research tool can be used to research the top competitors in a specific industry, such as interior designer directories, and it provides a short go-to-market strategy, including potential pricing models and domain ideas (00:08:37).
• The tool also allows users to link out to the competitor websites and provides a basic go-to-market strategy, including the angle or pitch, pricing, and potential domain ideas (00:09:07).

Member Management and Post Actions

• In the admin area, users can now sort member categories based on the member count of each category, allowing them to quickly see how many members are in each category (00:10:32).
• This category sort feature can be accessed under the "my members" section in the admin area, and it enables users to easily manage and organize their member categories (00:10:39).
• A test site is available with a feature to sort members by count in ascending or descending order, allowing users to see the highest member count and balance the number of members in each category (00:11:05).
• The post actions feature allows users to perform bulk actions on posts, such as changing the author or category, which can be useful for reassigning posts to another category or consolidating posts under a different author (00:11:49).

Sitemap Generator and SEO Tools

• The sitemap generator is a tool that helps with search engine optimization by creating a sitemap that can be submitted to Google, giving them a headstart on where to look and what's available on the site (00:12:55).
• The sitemap update includes improved page mapping, organization, and error handling, which resolves issues such as deleted pages still showing in the sitemap (00:13:08).

Upcoming Features and Tools

• Upcoming features include tags for web pages, sidebars, widgets, and menus, as well as the ability to skip same name businesses when using the business importer tool and bulk member categories (00:14:02).
• The business importer tool will have a new setting that allows users to choose to skip importing businesses with the same name, such as importing Starbucks only once instead of multiple times (00:14:16).
• A job listing has been published on the site, and there will be a discussion about it, as well as a blog post by Claude (language model) that will be talked about later (00:14:35).
• The ability to bulk change members' sub and sub-sub categories is coming soon, which will allow for more efficient management of member categories (00:14:45).

Pricing Plan Updates

• New pricing plans are now in effect, with three new plans to choose from, but lifetime plans and VIP add-ons club are no longer available for new purchases, unless you are a Directory Discount Club member (00:15:04).
• Existing lifetime plan and VIP add-ons club members will keep their current plans, but new customers will have to choose from the new pricing plans, which have a lower starting point and may be more accessible to international users (00:15:15).
• The new pricing plans include add-ons, but do not offer lifetime plans, which may be a benefit for some users as it provides a more affordable entry point to the platform (00:15:33).

AI Content Creation Overview

• A tip of the week is presented, which involves using Claude (language model) notifications and AI magic to create automated published posts with SEO pieces already built into the workflow (00:16:19).
• The MCP (Multi-Channel Publisher) tool can be used with Claude to create content on a site, including blog articles, event posts, and job listings, with the ability to add images, internal linking, and SEO details (00:16:35).
• The skill used in Claude tells it to use the site's niche categories and context to create content that fits the website, and Claude Routines can be used to repeat the task on a schedule (00:17:08).
• The use of Claude and MCP can create real content on a site that fits the site's niche, including events, blog articles, and social sharing content, all on autopilot (00:17:36).

AI Content Demonstration and Use Cases

• An example of a test site, Find Fitness Pro, is shown, which has 332 events and blog articles created on autopilot by the AI, including selecting photos, internal linking, and SEO structure (00:18:10).
• The discussion of acronyms like MCP and Claude (language model) Skills can be confusing, but simplifying the process can help make it a powerful tool for using AI as a virtual assistant for a website (00:18:46).
• A skill is a reusable workflow or prompt for the AI, which tells Claude how to complete a specific task using the MCP, such as writing an article with a structured format, adding a featured image, and publishing the content (00:19:35).
• The value of using a skill lies in its consistency, as each post follows the same high-quality standard, with topics that fit the site, and can be automated by setting it up as a routine, allowing it to run on autopilot (00:20:10).
• The goal of using AI content is not to publish random content, but to create useful and relevant content that supports the website's niche, helps visitors find more information, and provides search engines with more context about the site (00:20:44).

AI Content Quality and SEO Integration

• The SEO pieces are included in the process, with the skill designed to consider strong post titles, meta titles, descriptions, keywords, internal linking, and external linking to trusted sources, all of which contribute to great SEO (00:21:18).
• A useful post needs structure, including headings, links, and readability, not just for visitors but also for Google and AI search tools, which is where the AI-created post through this workflow becomes a more complete content asset for the website (00:21:49).
• The AI-created post can connect to other pages on the site through internal linking, reference trusted outside sources, and use the built-in structure to help search engines and AI tools understand the content, resulting in better structure, better SEO, and a better user experience (00:22:20).

Setting Up AI Content Creation

• The overall goal is not just faster content creation, but to create high-quality, relevant content that is more efficient and has numerous benefits for users, visitors, and search engine rankings (00:22:33).
• The easiest way to understand the process is to see it in action, so a demo will be provided to create real posts, and before that, a shout out is given to Jonathan Dickey, a BD all-star who has been with BD for over a decade (00:22:45).
• The process will be broken down into two parts: connecting the MCP, which is how the AI talks to the Brilliant Directory's website, and uploading the skill to Claude (language model), with instructions available in videos and the Facebook group (00:23:17).
• Connecting the MCP gives AI access to the BD site, allowing for amendments and changes, and tying into how it creates content, with more information available in videos and blog posts (00:23:33).
• The skill tells the AI to do a repeatable task, like creating posts, and follows a playbook or recipe, with the skill for creating posts on the BD site available on GitHub (00:24:12).
• To upload the skill, users need to go to the Claude desktop app, click on customize, and then upload the skill, with the official BD skill for creating content available for download as a zip file (00:25:31).
• The zip file from GitHub does not need to be unpacked or opened, and can be uploaded directly to Claude, allowing users to create content on their BD site (00:26:12).

Skill Upload and Configuration

• To get the most updated skill set for creating events, job listings, and blog articles, download the zip file from the main page by clicking on BD Skill Content, then the zip, and finally the download button, and save it to your computer without needing to open or unpack it (00:26:31).
• After downloading the zip file, go back to Claude (language model), click on Customize, then Add, and select Create Skill and Upload a Skill to give Claude the skill, and upload the downloaded zip file (00:27:14).
• The uploaded zip file, named bd skill content, includes a few files, such as the skill itself and supported content types, which currently include blogs, events, and jobs, and can be updated by replacing it with the newest zip file whenever available (00:27:56).

Using AI to Create Content

• To use the AI, tell it to create a blog article by pasting the blog prompt into the chat window, specifying the number of blog posts to create, the publish status, and the author's user ID, and the AI will create the blog article according to the given instructions (00:28:18).
• The prompt can be customized to fit specific needs, such as choosing topics that fit a particular niche, selecting a model, and specifying the type of content to create, with the option to give the AI more or less guidance on what to do (00:29:47).
• The AI can also be used to create events and other types of content, and it's possible to choose a less expensive model for simpler tasks, following good AI hygiene practices (00:30:24).
• The Sonnet model is a cheaper and older model that still works great and is a bit faster, and it's recommended to start with cheaper models and see if the outputs are satisfactory before upgrading to higher models (00:30:39).
• Opus 4.7 is considered the best model, but 4.6 also works, especially for those on a free plan, and it's essential to test different models to find the best fit (00:30:47).

AI Content Creation Process and Models

• The AI task has anti-slop mechanisms, knows the URL patterns of the site, and can do internal links, making it different from simply generating content using chat GPT (00:31:13).
• The AI is trained to find official sources of truth and authoritative sources, which is in line with Google's EAT principle, providing meaningful content to users and becoming a true source of truth (00:31:49).
• The AI can create various types of posts, including events, and can be customized using prompts to find specific types of events, such as local fitness events or pickleball events (00:32:53).
• The AI has a mechanism to find stock photo images that match the post, and it prevents the use of the same image more than once, adding to the overall value of the skill (00:34:00).
• The AI does not invent content but instead finds sources of truth and re-summarizes them in a new fashion, and it also does internal linking, as seen in the example of the Portland to Coast Walk Relay 2026 event (00:34:23).
• The AI's ability to link to authoritative sources and provide meaningful content can add clout to a brand and website, and it's essential to customize the prompts to get the desired type of content (00:32:10).

AI Content Customization and Branding

• The color palette of the site can be changed, and in this case, a pink color was chosen to match the logo, and the site's events routine was running, creating posts every hour (00:32:35).
• The AI content routine is capable of creating high-quality content, including internal linking, headings, and bullet points, which is beneficial for Google and AAISCO, and it also adds value to the site by including official registration pages for events (00:35:10).

AI Content Quality and SEO Benefits

• The AI-generated content uses proper headings, internal links, and numbered lists, making it SEO-friendly, and it provides detailed information about events, such as who they are for, what happens at the finish line, and what to expect after the event (00:35:23).
• The AI also optimizes the content with meta tags, including a meta title, custom description, and keywords, to help improve the article's ranking (00:36:01).
• The content creation process involves dedupe checks to prevent duplicate content, and it typically takes around six to 10 minutes to complete a post due to the high-quality features built into the skill set (00:36:26).

Content Creation Efficiency and Deduplication

• The AI generates titles based on long-tail and short-tail keywords, making the content more shareable on social media and in newsletters, and it can create a wide range of topics without repeating the same content (00:37:02).
• The published article features a specific topic, such as how yoga helps runners prevent common knee and hip injuries, and it includes high-quality images, headings in question format, and internal linking to other relevant categories (00:37:38).
• The AI-generated content is structured in a way that is favorable for AI SEO, using FAQs, numbered lists, and internal linking to top-level categories, making it a time-efficient solution for creating high-quality content (00:38:50).

Routines and Automation Features

• Routines are a high-value feature that can be used to create content, and they can be found in the code section, with availability confirmed for paid Claude (language model) accounts, but uncertain for free accounts (00:39:35).
• The routines feature allows users to automate tasks, such as posting jobs, events, and blog posts, with the ability to customize prompts and add nuances to find specific types of content (00:40:01).
• To use routines, the computer and Claude must be kept open and on, as the routine will not run on autopilot if the computer is closed or shut down, and users can adjust their power settings to prevent their laptop from shutting down during tests (00:40:48).
• Creating a routine from scratch involves giving it an internal nickname, description, and instruction, which can be copied from the prompts folder, and users must connect their site to the AI before running the routine (00:41:41).
• The instruction for the routine can be customized to specify the type of content to be created, such as job posts, and users can set the published status, author, and other options to control the output of the routine (00:42:19).
• It is recommended not to overload the routine with too many tasks at once, as this can cause the output to become similar, and users can set the routine to run at intervals such as daily, weekdays, or weekly (00:42:37).

Routine Setup and Customization

• The routine can be set to prefer listings with strong local search intent, and include a call to action if an application URL is known, with the ability to modify these settings to suit the user's needs (00:43:06).
• The content creation process can be modified, but it is recommended to keep it the same, and for a fitness site, it is suggested to specify that only coaching positions are desired, which can be further narrowed down by location, such as coaching positions in California (00:43:26).
• To set up the skill to run on a routine, it is necessary to choose a folder on the site, although nothing gets saved to the folder, and a dummy folder can be created for this purpose, and then the model that best suits the task can be selected, such as Opus 4.7 (00:44:12).
• The skill can be set to auto mode, and a dummy folder can be chosen, after which the create button is activated, and the skill can be set to run at a specific time, such as 5 p.m., and it can also be paused or run manually at any time (00:44:25).

AI Skill Methodology and Context Understanding

• The skill has a methodology to follow anti-slop patterns, which helps to prevent AI detection, and it reads the site's information, including the site name, brand images, and top-level categories, to get a flavor of what the site is about (00:45:45).
• The skill checks the site's menus, including the main menu, to figure out the site's context and potential main navigation pages, and it also figures out internal linking to other articles, categories, and posts (00:46:49).
• The skill can be customized to write articles on specific top-level categories, such as swimming, and it can be run manually or on a routine, and its progress and thinking can be followed to see how it works (00:46:26).

Content Discovery and Deduplication

• The process of finding candidates for content takes around six to 10 minutes to complete, during which it looks for relevant information based on the context of the site (00:47:12).
• The system is capable of performing real web searches to find relevant information, such as coaching positions, and it can choose the strongest candidate to work on without being given a specific location (00:47:34).
• The system understands the context of the website and can find relevant information, such as strength and conditioning coach positions, even if the prompt lacks specificity (00:47:52).
• The system does a dedupe pass to find unique candidates for the site, skipping duplicates and looking for new positions that have not been posted on the site yet (00:48:27).

Job and Event Posting Automation

• The system can find job listings, get the latitude and longitude of the job location, and find a relevant stock photo from the Pexels library to accompany the post (00:48:53).
• The system favors landscape-sized images over portrait-sized images, which helps with the presentation of the post (00:49:17).
• The system can find a wide range of events and job postings, even in specific industries or locations, and can link to credible authority sites, which can help with SEO (00:50:04).

Content Credibility and SEO Value

• The system can provide high-value information and save time by automating the process of finding and posting relevant content, and it can also add credibility to the site by linking to authority sites like USA Jobs and Buckley Space Force Base (00:50:51).
• The AI content routines can gather content for posting in newsletters or social media, and this content can be used to drive traffic to a site by posting it on social media, with the option to automate the posting process using tools like Blotato (00:51:17).

Content Relevance and Timeliness

• The AI has mechanisms in place to ensure that it posts up-to-date content, such as only looking up to 90 days out for upcoming events and not adding past events to the site, and for jobs, it either has to have a future start date or be available on a public forum as an active job listing (00:52:11).
• The computer running the Claude (language model) routines needs to be on and the Claude desktop app needs to be open when the routine is scheduled to run, such as every Monday (00:52:46).

Author Assignment and Post Management

• When using the AI for auto blogs, it can select a category for the article, with a 70% accuracy calculation, and it can also automate the alt image text and assign an author, but it is recommended to manually assign the author to avoid assigning it to a random member of the site (00:53:05).
• The AI uses the categories of the post type to add additional direction as to the types of content it should look for, and it gets the site's information, including categories, up front to provide context (00:53:36).
• The AI has smart mechanisms in place to default and find the admin of the site first when assigning an author, and if it fails, it will set the author to zero, requiring manual assignment in the admin area (00:54:14).

AI Automation for Social Media and Content Distribution

• The AI can automate various tasks, such as posting to social media, and it can be used to manage expiration and ensure up-to-date content, making it a useful tool for content management (00:51:27).
• To create blog posts on autopilot for a cloned blog, it is possible to use a prompt that includes the ID or exact name of the post type, allowing the AI to connect the correct post type with the post being created (00:55:04).
• The AI can search for the closest named post type that matches the prompt or look for the form that is used, and providing the ID or name of the post type in the prompt helps the AI to know what to hunt for and how to connect the correct post type (00:55:18).
• Cloned post types can be used for different things, such as events, and the AI can create posts connected to the specified post type if given the ID or exact name in the prompt (00:56:02).
• The AI can also create social posts that shout out to event organizers or companies, which can help drive social traffic to the site, and bring people to money pages, such as sign-up pages or directories (00:56:54).

Content Formatting and SEO Optimization

• The AI can research valid positions and create content that includes tags, which helps with SEO, and can be trained to follow a specific format, such as H1, H2 paragraphs, by including the format in the prompt or modifying the skill (00:57:48).
• To get the desired format, the prompt can include a review of an article and instructions to follow the format, or the skill can be modified, and the AI can create content that includes images, internal linking, and true content on the site (00:58:08).

Claude Pricing and Usage Strategy

• Claude (language model), an AI tool, has pricing plans, including a free version with limited use, and the free version can be used for blog automation, such as creating one article a day (00:58:39).
• It is recommended to start with the free plan and upgrade to a paid plan only when a roadblock is hit and optimization is no longer possible, as there are many tools available and people are price-sensitive, considering their tech stack budgets (00:59:00).

Content Expiration and Management

• Event and job posts have an expiration date, and when the end date is reached, they stop showing up in search results unless users search for past dates, as the default search results only show upcoming events (00:59:22).

BD Butler and Code Management

• The BD Butler can build and repair widgets, including HTML and PHP, and it can identify and fix issues in the code, but it has limitations, such as a character limit of 25,000 tokens or characters, to prevent omitting important parts of the code (01:00:01).
• The BD Butler can be used to create and manage widgets, including complex ones like a Mario tic-tac-toe game, and it can repair broken code by identifying and fixing issues, but it may refuse to make edits on very large code bases (01:00:10).

Cloud Desktop and Claudebot Integration

• CloudBot is possible to connect, but it is recommended to use the Cloud Desktop app, as the web version is not as advanced, and the features shown with the routines will not work on the web version, requiring the download of the Cloud Desktop app (01:02:54).
• Claudebot is a feature that supports various functions, including routines, which are a Claude (language model) code feature that launched in April 2026 as a research preview available across all paid plans (01:03:10).
• Routines are not available on free accounts, but skills can still be added and run manually on the free plan, and the good news is that the skill will work on the free plan (01:03:44).

Future AI and BD Integration

• Codex, OpenAI's version of coding, does not currently have routines like Claude, but it is expected to support this feature in the future (01:04:09).
• The team is working towards bringing the functionality of routines and other features into BD Butler, so that users can access these tools directly from their BD admin area (01:04:28).
• The lead matching system in Brilliant Directories works by matching category and/or location, and alerts are automatic, so AI is not necessary for this functionality (01:05:16).
• GoHighLevel can be integrated into Brilliant Directories for CRM purposes, as both platforms have APIs and MCPs that allow for the passing of contacts between them (01:06:20).
• The team is planning to make the functionality of routines and other features available in the BD admin area, which will allow users to skip using additional tools like Claude (language model) (01:04:46).

Integration with GoHighLevel and CRM

• The MCP is a necessary step towards creating a more integrated system, and the team is looking forward to making this available in the BD admin area (01:04:35).
• Brilliant Directories and High Level work well together, with many high-level users utilizing their Brilliant Directory site as a top funnel for attracting businesses or consumer leads, which can then be sold to businesses or fed to client businesses in High Level (01:06:54).

Webinar Summary and Next Steps

• Some users are leveraging their Brilliant Directory site to attract more businesses, where they can then sell their business services, or to attract consumer leads that can be fed to their client businesses in High Level (01:07:05).
• A webinar was conducted, covering various topics, including routines, and the creation of new posts, such as job listings, articles, and events, with examples including an assistant strength training coach job listing and an article on questions to ask a running coach before a marathon (01:07:21).
• The webinar also covered events, including the USA Weightlifting Nationals, taking place in Colorado Springs on June 20th, which was considered worth sharing on social media (01:07:52).
• The webinar was well-received, and attendees were encouraged to join the Brilliant Directories Facebook group, subscribe to the IPad Air contest by leaving a comment, and look out for the replay of the webinar, which would be posted in the Facebook group (01:07:35).
• The next webinar is scheduled to take place in two weeks, and the Brilliant Directories family expressed their appreciation for the attendees and looked forward to their success (01:07:52).