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New Email + Newsletters Features

This Tip of the Week covers topics including:

  • 0:00 – Introduction
  • 0:30 – Time for an Update…
  • 1:42 – Old System vs. New System
  • 7:14 – Demo of Updates

This is a segment from Webinar Wednesday 178, recorded live on May 8, 2024.

Brilliant Directories Webinar Wednesday

AI-Generated Transcript – Please excuse any inaccuracies

Introduction (00:00:00)

  • The topic of discussion is the tip of the week, which is related to newsletters and emails, with the hosts having updates on the new newsletter update system and its benefits (00:00:01).
  • The hosts will be sharing the updates, which include a lot of changes bundled into a single update for the newsletter and email functionality (00:00:20).
  • The update is expected to create a more streamlined experience, although the specifics of the updates and benefits are yet to be fully explained (00:00:24).
  • The new newsletter update system is a significant change, with the exact details and implications to be covered in the discussion (00:00:06).

Time for an Update… (00:00:30)

  • The goal is to create an all-encompassing and complete all-in-one solution, aiming to reduce reliance on alternate email solutions such as dedicated email marketing platforms like Mailchimp, SendGrid, Campaign Monitor, or ActiveCampaign (00:00:33)
  • The objective is to include as many new features as possible to provide more information and flexibility with the built-in tools, minimizing the need for third-party platforms and solutions (00:00:40)
  • The target is to bring at least 80 to 90% of the features offered by dedicated email sending solutions directly into the platform, making it a stronger and better all-in-one solution, especially for email marketing, sending newsletters, and more (00:01:22)
  • The new features will be demonstrated, showcasing the improvements made to the platform, particularly in relation to email marketing and sending newsletters (00:01:38)

Old System vs. New System (00:01:42)

  • The new email and newsletter system has been updated with several key features, including the ability to create and edit newsletters without requiring a template, making the process faster and easier (00:01:43).
  • The system now allows users to exclude smart lists when sending a newsletter, providing more flexibility in terms of recipient lists and allowing users to exclude specific groups, such as inactive members or members in a particular location (00:02:34).
  • The new system offers detailed statistics, including delivered emails, failed emails, opened emails, and the number of clicks on links, providing more transparency and information to improve future newsletters (00:03:19).
  • Users can create smart lists based on specific statistics, such as recipients who opened an email, and target them with future newsletters, allowing for more targeted and effective marketing (00:04:05).
  • The system now allows for future scheduling of newsletters, enabling users to draft and schedule newsletters in advance, making it more convenient and eliminating the need for manual sending (00:04:41).
  • The monthly sending limits have been made more flexible, allowing users to increase their sending limit based on their list size at a lower cost than dedicated email marketing platforms (00:05:08).
  • The team will continue to work on providing further improvements and updates to the email and newsletter system, ensuring that users have access to the latest features and functionality (00:05:38).
  • Updates are being made to provide more detailed reporting and statistics, along with additional default newsletter templates to make it easier to quickly send out and draft newsletters (00:05:44).
  • New pre-made content blocks are being created specifically for newsletters, allowing users to easily drag and drop them into their emails, making it easier and faster to draft modern, great-looking emails (00:05:58).
  • The existing pre-made content blocks are useful for building web pages and drafting emails, but are not specifically catered to the types of content included in newsletters, which is why new blocks are being developed (00:06:07).
  • The new system will be released, and users will be able to use the old system through May 31st, 2024, or opt to start using the new system, with both being available for a time (00:06:47).
  • After the release, more standard newsletter templates will be created, along with more blocks and variables that users can utilize, making designing a newsletter the next focus for development (00:06:58).
  • The host mentioned that the new system is released, and now the focus will be on making designing a newsletter easier, with more updates and features to come (00:06:42).

Demo of Updates (00:07:14)

  • The new email and newsletter features are available, and users can choose to try the new system or continue using the legacy system until May 31st (00:07:14).
  • The legacy system will still be available for users who prefer it, and they can switch back to it at any time until the end of May (00:07:47).
  • The new email newsletter system offers better statistics, including delivered rates, failed emails, opens, and clicks, and users can click on these stats to see more detailed information (00:08:32).
  • Users can create smart lists based on the statistics, such as people who opened an email, and they can also see the journey of an email to a recipient, including delivered, open, and clicked (00:08:56).
  • The system also provides granular reporting, including the ability to see who reported an email as spam, and users can create smart lists of these people to exclude them from future emails (00:09:39).
  • The newsletter creation process has been improved, and users can now start with a blank template, choose a saved template, or select a template and edit it further (00:09:53).
  • Users can edit their newsletters directly in the system, without having to use an email template, and they can choose from a variety of templates to start with (00:10:38).
  • The email template can be edited and customized with a chosen “from” name and address, such as the website name or support center, and this feature allows for flexibility in personalizing the email (00:10:47).
  • The email design area is expected to be enhanced over time to make it more user-friendly, with additions such as more content blocks, and a preview feature is already available to show how the email will look while it’s being worked on (00:11:18).
  • A preview of the email can be seen with a member’s name in it by using the member’s ID number, and in the future, it will be possible to type in a name and see the preview as the member would receive it (00:11:32).
  • The most valuable part of the update is the ability to select recipients and omit certain smart lists, such as excluding people in Florida with Outlook emails, which makes it easier to send targeted emails (00:12:14).
  • The new email feature allows for scheduling emails to be sent at a later time, such as the next morning, and also includes the ability to save drafts, send test emails to up to three recipients, and send test emails as a member would receive it (00:13:10).
  • The previous email newsletter system had limitations, such as a simple table and a limit of 1000 recipients per send, but the new system allows for larger sending limits and more flexibility in sending emails (00:13:59).
  • The email system allows users to view details of sent emails, including who scheduled it, the send date, and the lists that were included or excluded, providing a snapshot of the email along with its stats (00:14:36).
  • Users can search for emails by date or status, and can also view draft emails, pending emails, and cancelled emails, giving them control over their email management (00:14:58).
  • The system enables users to clone sent emails, including newsletters, which can be useful for creating new newsletters with similar content, and can be edited and sent with just a few clicks (00:15:22).
  • The clone feature allows users to rapidly create new newsletters by changing the content of the cloned email, making it easier to send regular newsletters (00:15:32).
  • The email system has a beta newsletter update, and users are encouraged to report any issues they experience using the “report an issue” button, which will be available for the next few weeks (00:16:11).
  • The team is available to address any issues that users may encounter, and users can notify the team using the report button, which will help the team to rectify the issues as quickly as possible (00:16:16).

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