BD QUICK TIPS: Edit Subscriptions, Web Page Options & 301 Redirects Made Easy

1) Edit Member Subscriptions (00:05:23)

• The subscriptions can be edited to view active subscriptions or ended subscriptions, and the search can be reset to view specific information, such as the number of ended subscriptions, to calculate churn rate or see how many people have cancelled (00:05:23).
• The search function allows users to filter subscriptions by date created or date ended, and view the number of subscriptions that were ended or created over a certain period of time, such as a month (00:05:35).
• Users can also search for subscription status, including active or ended subscriptions, and filter by billing cycles, such as monthly plans, to view the aggregate total generated from these subscriptions (00:06:14).
• The search subscriptions page provides a broader view of all active subscriptions on the website, whereas the transaction history page shows a constant stream of individual transactions that have been processed on the site (00:06:52).
• The dashboard shows the newest payments, but it does not currently show information about the number of subscriptions that were started or ended, which would be useful insights to add to the dashboard (00:07:08).
• The ability to view and edit subscriptions provides useful insights about the site and how members are either cancelling or starting subscriptions, and how these subscriptions are helping the site generate revenue (00:06:40).

2) Web Page Builder: Page Options (00:07:25)

• Webpage options allow control over various settings for individual web pages, including layout, navigation, and indexing by search engines, which is particularly useful for creating landing pages or one-off pages for marketing purposes (00:07:25).
• The webpage builder has a tab called "page options" where various settings can be chosen, such as hiding the website header and footer, or the main menu, to create distraction-free landing pages (00:07:58).
• Page options also include the ability to choose what Google and other search engines index, by selecting whether a specific page is "no index" and "no follow", as well as choosing a custom sidebar for a specific web page (00:08:34).
• A custom sidebar can be created and chosen to display only on a specific landing page, allowing for targeted calls-to-action (CTAs) and other content (00:08:52).
• The webpage options can be used to create a distraction-free, clutter-free page, with the focus on filling out a form or capturing leads, and can help improve conversion rates for social media campaigns (00:09:39).
• It is possible to add a custom logo to the page, even if the header is hidden, and to create a custom sidebar with specific modules and content (00:10:27).
• For developers, there is the option to add custom code to a landing page and disable the default CSS, allowing for a completely custom design (00:11:11).
• Disabling the default CSS can be useful for building a custom landing page from scratch, without having to use another platform, and can be used in conjunction with design tools like Figma (00:11:37).

3) Old Page → New Page: 301 Redirects (00:12:03)

• 301 redirects allow visitors to be redirected from an old URL to a new one, which is useful when URLs are changed, such as when a member changes their name, and this can be done manually in the developer hub by entering the source URL and the redirect URL (00:12:03).
• Manually creating 301 redirects is simple, but if a large number of redirects need to be created, such as when migrating an old site to Brilliant Directories, they can be imported using a CSV file, making the process quick and easy (00:13:08).
• 301 redirects are great for preserving rankings and eliminating broken links, as they can redirect old URLs to existing ones, ensuring that visitors are directed to a page that exists, and this is particularly useful when migrating pages to Brilliant Directories (00:13:24).
• When a site is started from scratch on Brilliant Directories, 301 redirects are not typically a concern, as the system will automatically create redirects when a member's profile URL changes, such as when they update their name (00:14:15).
• The Brilliant Directories platform automatically creates 301 redirects for member profiles and posts, such as blog articles, when the URL is updated, such as when a member changes their name or a blog article title is edited, ensuring that maintenance is virtually zero (00:14:52).
• 301 redirects are also useful for redirecting old URLs that have been shared on social media or via email marketing to new working pages, and for removing pages that are no longer relevant, such as when a contest or offer has ended (00:15:19).
• Setting up a 301 redirect is a simple process, and can be used to redirect visitors to a new page, such as the homepage, when a page is deleted or no longer needed, making it a helpful tool for managing website content (00:15:54).
• A demonstration is provided to show how to redirect a webpage, in this case, a contact us page, to a search results page, and the redirect rule is saved (00:16:03).
• After saving the redirect rule, the contact us page is no longer accessible, and any attempt to visit it results in a redirect to the search results page, even though the URL of the contact us page still exists (00:16:27).
• The webpage builder shows a screenshot of the search results page instead of the contact us page, and the contact us page can be deleted without losing traffic, as it will be funneled to the redirected page (00:16:41).
• Redirect rules can be deleted if they are no longer needed, and deleting a rule will stop the redirect flow, allowing the original page to be accessed again (00:17:16).
• It is generally safe to keep redirect rules to avoid losing traffic from older pages, and they can be used to funnel traffic to valid pages on the website (00:17:48).
• When creating a 301 redirect, an internal admin note can be added to remind the administrator or other admins why the rule was created, which can be useful for tracking changes, such as when a promotion ends and a promotional landing page is redirected to a normal pricing page (00:18:07).