How Marketers Use Social Media
If you’re not only the CEO, but also the CMO you may be wondering if all of your social media efforts are panning out. According to a new report, you’re not alone. Whil
Continue ReadingIf you’re not only the CEO, but also the CMO you may be wondering if all of your social media efforts are panning out. According to a new report, you’re not alone. Whil
Continue ReadingIf you want to be a successful email marketer, it’s essential that subscribers open your messages. After all, if your audience isn’t opening your emails, it’s imp
Continue ReadingIn a world where attention is currency, it’s becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger compa
Continue ReadingFor many small-business owners, big data analysis has either been too expensive or too complicated to consider. But times have changed, and if you’re relying solely on web an
Continue ReadingEmail marketing can help businesses keep in touch with customers and prospects. But there’s a big difference between simply adding people to your contacts list and running a
Continue ReadingHave you Googled your company lately? If not, you probably should. What people are saying online about your brand — the good, the bad and the oftentimes inaccurate — ma
Continue ReadingJust posting any old photo or video won’t get visitors to follow your business’s Pinterest boards. In general, you want all your pins to meet the following criteria: Is
Continue ReadingIf you’re looking to be highly proactive in increasing your Pinterest following, here are some strategies to consider: Build more niched boards Take a look at the most popula
Continue ReadingIf you’ve started a new business and are ready to begin marketing it online, I highly recommend Annie Tsai’s new book The Small Business Online Marketing Handbook. Here
Continue ReadingMaking strategic business decisions about where to allocate limited funds is a day-to-day dilemma for small business owners. For most, the budget doesn’t allow for the services o
Continue ReadingWeb marketing is one arena where small businesses can compete against larger companies within the same field. While the size of a budget does influence the amount of money that can
Continue ReadingEven if you work with an experienced online marketing team, there are times when you’re bound to have to do a bit of copywriting yourself. Even the busiest business owners an
Continue ReadingI recently became acquainted with online marketing strategist Shane Jones, after he left a comment on one of my previous posts. I read through his site with great interest and saw,
Continue ReadingThroughout my career, I have reviewed countless PPC, display and social media advertising campaigns and often come away completely shocked. How could that campaign have been launch
Continue ReadingMany small business owners struggle with the seemingly overwhelming task of managing their web site. There always seems to be so much to do, yet no time to do it all (something we
Continue ReadingOne-time customers aren’t going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success. According to Gartner Group, a 5 perce
Continue ReadingTargeting an audience on Twitter is critical and no simple task. Fortunately, there are a number of smart tools available that make it easier to connect with your market and build
Continue ReadingKnowing you have the communication capabilities to communicate with your audience and you have a goal in mind for your YouTube videos, the next step is to select the approach you
Continue ReadingIt’s probably fair to say that all business owners want to have loyal customers — people who love their product or service and keep coming back for it. But something ca
Continue ReadingWhen was the last time you saw a billboard, TV or a print ad and said to yourself, “Wow that brand really cares about me and I am going to buy that product?” Let me gue
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