Training Video "6-Step Guide to Start Membership Websites" Join Free Webcast
New to Online Marketing? Walk Before You Run

new-to-marketingThroughout my career, I have reviewed countless PPC, display and social media advertising campaigns and often come away completely shocked. How could that campaign have been launched in its current state? How can you justify spending so much money without conversion or revenue tracking? Did NO ONE review this campaign?!?! After I pick my jaw up from the floor, I am forced to remind myself that not everyone lives and breathes online marketing like I do. For many, the flaws and oversights that I find are merely a case of “you don’t know what you don’t know.”

So, if you are green to the world of PPC, display, and social advertising, my recommendation to you is to “tread lightly.” While I don’t say that with the malice and foreboding that Walter White did on this season’s Breaking Bad premiere, I do mean it. If you can’t afford to hire an experienced marketing manager or partner with a qualified agency, then approaching your campaigns with caution is a must. Here are some tips to help you walk before you run.

CREATE A PLAN

Duh. This should be an obvious statement, but it is worth the reminder. The first step to creating and managing great online marketing campaigns is to create a plan.

  • What channels are you interested in?
  • What is your budget?
  • What are your goals? Revenue? Leads? More web traffic?
  • What KPIs targets do you need to reach? Increased revenue? Margin? ROI? ROAS? Cost-per-Acquisition? Click-through-Rate?
    Who is your target market?
  • Do you have the bandwidth to manage all of these channels? Only one channel?
  • Do you have the bandwidth to generate the necessary creative? Ads, landing pages, etc.?

DO YOUR HOMEWORK

  • Once you have a plan, dig in and do your homework.
  • Review each channel you are interested in – Google AdWords, Google Display Network, Bing Ads, Facebook Ads, LinkedIn Ads, Twitter Ads… the list goes on.
  • What are the unique features of each channel? Does the channel align with your target market?
  • Read as much as you can. There are so many great resources available to steer you in the right direct. Use them.
    Help sections: Google. Bing. Facebook. LinkedIN. Twitter.
  • Blogs: Search Engine Watch. Search Engine Land. ClickZ. PPC Hero. Clix Marketing. Acquisio Blog. FBPPC. And many, many more.
  • Other: PPC Chat. Forums.

RUN A TEST

Before you dedicate a full budget to any channel without prior experience, it is wise to run a limited spend test campaign. Dip your toes in the water, so to speak, and get a feel for the process and time required to manage. Again, the idea is to walk before you run.

ANALYZE OFTEN

Once you are up and running in a test or a full-blown campaign, teach yourself positive habits. In this case, reporting and analyzing your campaign performance. Check your stats daily. Look for trends and areas for improvement. If you create a campaign, launch it and never look at it again – I’m sorry, but you are doomed to fail.

Approaching online marketing campaigns in a logical fashion will give you a solid chance to succeed. Keep learning. Read often. Analyze daily. And if you discover that you just can’t make your campaigns perform at an acceptable level – ask for help! Don’t waste your time and money on campaigns that simply don’t work.

The Elevator Pitch:
Why Choose Brilliant Directories

We'll make it short and sweet:

  • We Know Membership Sites — We've taken care of all the heavy lifting so you can focus on growing your membership community and getting users signed up.
  • Access to Expert Support — We know you have questions... Our dedicated support team works 'round the clock to quickly resolve any technical issues.
  • Trusted by 20,000+ Websites — With over 10 years of experience, we understand the unique needs of online membership communities.
Membership Website Facebook Group

Do You Run a Membership Site?

Join our exclusive Facebook group – FREE – to access proven strategies for growing your membership community. Space is limited, so join today!

Join the FACEBOOK Group

One of the best business decisions we've ever made

We switched to BD about a year ago, and it's one of the best business decisions we ever made. Our website now is user-friendly, and our members can easily update their profiles and add content on their own. But what I love most about BD is that they are constantly adding new features, and they seem to really care about their clients... We struggled through various platforms, from WordPress to very expensive custom-built websites. None came close to being as functional or reliable as our BD website.

Ester V. — Florida, USA Read More Reviews

Questions Before Getting Started?

We're always happy to chat about your goals and explain what comes with your Brilliant Directories website. Contact us or call to speak with a friendly team member now: 1 (800) 771-9332

Send a Message

GET STARTED FOR FREE — TODAY
Fill in the Form to Launch Your Free Website

  • Learn how to setup membership plans, connect your payment gateway and generate revenue
  • Tour the features that will help you manage your community and maximize productivity
  • Experience how members will view, edit and self-manage their personal accounts
  • Customize your demo site to match your brand
Safe & Secure. Try it free for as long as you like.

Start Your Free Website Now

Create a free account for instant access to launch your website

Safe & Secure. Try it free for as long as you need.
×

Fill in The Form to Send a Message

×

START 7-DAY FREE TRIAL

Register FREE for instant access to start your website

Safe & Secure.
×

You’re Almost There!

Enter your email below to watch the webcast
“6-Step Guide to Start Membership Websites”

75% Complete

We hate SPAM and promise to keep your information safe.

×