Social media marketing campaigns can be divided into two modes—maintenance mode and outreach mode. Maintenance mode includes the regular, every-day running of your campaign. This

Corporate storytelling is no small feat. But telling the company story is key to online success. The internet is a giant web of conversations. It’s people talking to people, and

Spring is upon us, well, for those of us on the West Coast anyway. And it’s time to talk about growth and transitions for the fiscal year. When it comes to core strategies fo

Conducting your own marketing audit has some challenges because you are familiar with the strategy and tactics to such an extent that you infer things that may not be seen in the a

Your website is often the first interface of your company that a potential customer encounters. This makes it very important that you integrate devices to make it easy for visitors

Twitter is a remarkable social media platform for businesses. It’s a way to connect with new people, keep in touch with those you know, find out what’s going on in your world a

Every so often, I’ll come across an entrepreneur that insists on word-of-mouth advertising, exclusively. I think every small business owner or directory website would prefer

Marketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to. Of course, that’s part of it, but there is so

Marketing is making moves–to social media and the online environment. That means you should be moving right along with it if you want to be successful. Segment your services:

Q: My partner and I are getting started with a small business selling golf equipment and diecast collectible cars. We have a retail shop and sell on eBay and at flea markets. We ha

Q:I’m on a budget. Can I afford to do market research? A: You can’t afford not to. Whether you’re starting a business or releasing a new product, you have to know

When you’re launching a new company, researching the market is a must. Here’s how to get started: Start with the end in mind “Define your goals and why you even t

Business is war and the competition is the enemy–right? Wrong. Though competition is a fundamental aspect of being in business, savvy entrepreneurs know that viewing competit

Marketing research can give a business a picture of what kinds of new products and services may bring a profit. For products and services already available, marketing research can

There’s a big difference between visitors and customers. The logic is simple: Would you rather your startup have 10,000 monthly visitors to its site with a 10 percent sales c

While your business plan generally outlines your entire business, a standalone marketing plan focuses specifically, and in more detail, on just that one function. When business own

Do you plan to work during your summer vacation? Or at least check email and voicemail? If so, you’re not alone. Fifty percent of salespeople and 37 percent of information te

Your business can’t afford to not have a Facebook presence. The social networking site now has more than half a billion users — despite users’ privacy concerns, a

When it comes to using social media marketing to build your business, the worst action is no action, and your biggest problem is being invisible, not being talked about negatively.

Facebook may have 500 million users, but having an outpost on the social media site won’t necessarily increase sales or referrals to your website. But the right tools, used s