5 Ways to Build Your Directory in Short Chunks of Time

1405697914-5-ways-build-your-brand-short-chunks-time-2Your brand embodies everything that you do and stand for as a business. At a tangible level, your business name, tagline, the colors you use and the content you publish encode your brand and present it visually and conceptually.

Building a solid brand requires a big investment of time. Yet it’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others. Here’s a closer look at five ways you can spend small chunks of free time to help build your brand.

1. Align your visuals

The visual elements of your brand are a powerful reinforcement of what you’re trying to achieve. Customers recognize your logo. Fans know your brand’s colors.

Are you using your logo in all the places you should? Is it part of your social-media profiles, in your email signature and on your presentations? Do your Twitter and Facebook presences reflect your company’s color scheme? If the answer is no, take a moment to change one thing that’ll bring you closer to a unified visual brand presence such as adding your logo to your email or changing the background color of your Twitter account.

2. Respond to your fans, followers and friends

An accessible brand is one that people want to do business with. One way to help cultivate this image is by being responsive to questions, comments and customer reviews. Spend a minute replying to the latest messages left on your social-media pages, customer reviews on sites such as Yelp and Google, and touching base with new connections on major networking sites.

You’ll strengthen your relationship to a specific customer, while also enhancing your image as a conscientious and responsive business owner.

3. Use a social monitoring tool to listen to social trends

Tools such as Hootsuite and Tweetdeck let you follow brand mentions and hashtags in one place, and are a great way to focus your social-listening efforts. Measure sentiment about your brand, spot and deal with any problems being discussed publically about your business, and track discussion around high-value keywords to keep your pulse on your industry.

Monitor the conversation, learn more about what’s happening and strategically jump into the discussion when you have something to add.

4. Strategically curate brand-building content

Each day, we consume a vast amount of information from industry news, how-to posts about topics we love and posts that are geared for pure humor or entertainment. When we fail to share those posts, we miss two key opportunities to distribute that information in a highly leveraging way.

When you share posts or content from colleagues or competitors, they see your support and are more likely to do the same thing for you in the future. Also, each time a reader discovers something great to read or listen to through you, this adds to your brand.

5. Practice your elevator pitch

Your elevator pitch is critical today in a wide variety of contexts. It’s the short bio you use each time you guest post. It’s the pitch you use when meeting a prospective client at a networking event. It’s how you describe what you do at an investor pitch panel.

There’s a lot to be said for having an elevator pitch that captures your business and is concise, compelling and on brand. Work on your brand message, strategically test refinements and experiment with it in different environments to get helpful feedback. This kind of approach yields a short pitch or bio that can be used anywhere to open doors, attract customers and drive positive recognition.

Building your brand is an essential component of a thriving business. But it’s an easy thing to fall by the wayside as you do the harder work that’s associated with being an entrepreneur. Make the most of small bursts of time to improve your brand’s messaging and visuals, increase engagement, find great content and keep an eye on the market.

Your brand will grow fast, in a way that’s inversely correlated to the tiny amounts you have to invest to keep it moving!

Categories: Marketing Tips

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Has Everything Out of the Box

By Christopher K.

Brilliant Directories is by far the best membership site on the web. They offer a fully integrated solution that enables you to start a membership directory business in as little as 2 days. 3 years ago I paid over $10,000 for a customized membership directory site that didn’t have the features that Brilliant Directory provides out of the box. The site is very simple to configure and easy to use.

Brilliant Directories has solved a major problem for me in my business and am now making over $10,000 a month.

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It Truly is Brilliant

By Michael M.

I’ve spent the better part of a year working with various directory systems, mostly built on WordPress. These systems were buggy, slow, expensive, and prone to plugin breakage. It was a frustrating experience getting them to work.

I was skeptical of Brilliant Directories until I tried it out. Wow! With their system, I had a working directory in minutes that was fast and simply worked.

One of the great things about their system is that it’s incredibly customizable. They’ve built their system on a widget platform that allows you to not only customize any part of the site, but you can use your own PHP and javascript code to create your own functionality.

There have been a few times when I’ve needed some help with their system, and I’ve found that their support team is very quick and efficient with ticket requests. They have a nice knowledge base and community forum that answers a lot of your questions.

Brilliant Directories has enabled me to stop wasting time on difficult WordPress systems and actually get to work building my directory. I wish I had discovered this service earlier.

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Awesome Staff & Company

By Mark S.

This is a fabulous product provided by fabulous folks. I’m loving it. The support is awesome. I feel I have found a family and friends. I have been looking for this script for ten years. I have tried every script out there, gone back to old options, tried again and ended up back at square one.

Then I found Brilliant Directories and what a find. Finally, a ten year search and some-one had the nous to do the job properly and completely. The last word on directories.

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Amazingly Great Software!

By Paul N.

I’m pleasantly surprised! It’s always been a dream to be able to create web directory website. I’m really happy with the service. I’ve never had customer service call me to make sure everything is going well. Dennis was very kind, understanding, and explained everything clearly. This really made me feel happy & comfortable. I love the videos. They are so easy to follow and everyone seems knowledgeable, yet so friendly. My site has been up for months and I’m looking forward to a long term partnership. With service like this I feel like I would go to battle for Brilliant Directories.

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Great Sales Experience & More

By Jeffrey G.

I have been extremely impressed with the staff at Brilliant Directories. I waited to review the sales experience until I got my site all set and operating because I wanted to make sure they were true to their word. They were! The site got up quick, the staff was extremely responsive without being pushy, and they simply have a great product that is packaged nicely.

Thanks for the great service!

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Fantastic Customer Service

By Zach V.

I have been in the Military for 6 years now getting my company up and running. Meeting Jason and his team was the biggest blessing yet. We were able to get our company up and running with out worrying about website development, Letting us focus on what we do best “marketing” Would I recommend Brilliant Directories to anyone else? I would STRONGLY recommend Brilliant Directories to anyone that is wanting to have a business for life. Thank You again for helping out so much.

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Look No Further!

By Joseph C.

I started using Brilliant Directories 6 months ago after trying to build directories on my own. I found their product to have all the elements that I needed to have in order to launch a directory. They gave me individual support and training to learn how to personalize and customize the directory for my market. I look forward to a long and productive relationship with Brilliant Directories. If you are looking for a directory for your niche then look no further. Brilliant Directories has it all.

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Brilliant Directories Is A Definite A+

By Andy J.

Brilliant Directories is amazing. From the first moment I reached out to them through their website, the experience has been terrific. The system is the cleanest directory system available in the market today, bar none. The people at Brilliant Directories are top-notch, and are always ready to assist in every way possible. I have worked with a lot of companies, both as a business owner and international business consultant, and I can truly say that Brilliant Directories understands what a “great user experience” really means.

If you are considering going into the directory business, I would highly recommend talking to the experts at BD. Jason, Matthew, and their team truly care about their customers.

Simply put, you would be hard-pressed to find a better directory team, or directory technology, in the world today.

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Brilliant Product + Support

By Richard N.

First, I have admired this directory a little over a year ago. I consider myself mid-level experience in web design. I am very proficient with Wordpress and Drupal but Brilliant Directories is far less complicated. The day I found this directory sometime around June 2014, it was the most beautiful directory I ever saw at that time even without trying out the admin demo. If I didn’t buy this directory a year ago it was because of price was a little on the steep side. Now that I own this directory I now know why it was somewhat pricy.

The numerous video tutorials associated with this product is worth more than the cost of this directory considering that several scripts out there charge exorbitant sums with very little guidelines or customer support. No Directory theme or directory on the market today comes even close to this product.

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Super User-Friendly!

By Erica A.

I highly recommend Brilliant Directories for anyone who is interested in starting a directory website. Both their software and customer support are first class!

I’ve been interested in holistic health for a number of years. I’ve found it hard to track down reputable holistic health care providers, so last year I decided to create a web site where holistic practitioners can list their services (and eventually get rated). This would be helpful not only to me, but tons of folks worldwide who prefer a holistic approach to healthcare.

I first started trying to code the site on my own using an ‘easy’ plugin, but realized it was never was going to be what I envisioned. I then tried to hire a developer to create the website for me. I got several quotes from curiously cheap to very expensive. In general, I found them difficult to communicate with and didn’t feel that they understood what I was looking for.

Luckily, I came across Brilliant Directories in a Google search. Not only did they understand what I was trying to accomplish, but they were able to execute my vision quickly. I found their customer support to be both extremely knowledgeable and patient with my questions. They even shared strategies to help get my first hundred members listed. 5-stars!

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A Message From The Founder

Jason Haloossim, CEO & Co-Founder

The first Brilliant Directories website was our own. In 2009, we took an idea we believed in and built software for it from the ground up. The idea was to build a directory website of interior designers and build an empire around it. But there was a problem: the software we found seemed to work against our ambitions at every turn. Back then, the options for directory software were unreliable plugins or expensive custom development. It was incredibly expensive, unnecessarily complex, and frighteningly unstable to combine random plugins.

Existing directory software did not have the features we needed and were not solutions we could rely on. Furthermore, as young entrepreneurs with basically no budget, we didn’t have a lot of money to invest in expensive development, so we rejected those options and created our own. Our custom software met our needs so well that we decided to take everything we learned and shifted our business away from the interior designer directory and towards fixing the glaring hole in the directory software market. We knew that we weren’t the only ones looking for a better directory software, and there needed to be an option to support the needs of start-ups and established organizations. We set out to create the software that we wished would have existed, and we launched it in 2010 under the name Brilliant Directories.

Brilliant Directories is exactly this: the only platform you need to build your directory website. Brilliant Directories is reliable, complete, and most important, saves you time and money compared to traditional web development. It’s a mission that we take very seriously. We stand behind our product with top-rated customer service and a dedication for continually improving our software daily. With thousands of users worldwide and growing every day, we hope to help your dream come online very soon.

To your success,
Jason Haloossim

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