Free trial periods are an excellent way to build trust with new potential customers and boost conversion rates.
The Free Trial Period add-on allows you to define a number of free trial days for each paid membership plan. Credit card info can be collected after the trial expires or upon signup in which they will automatically be charged after the free trial period ends if the account is not cancelled.
Regardless of your industry, the try-before-you-buy sales method simply works. AOL used free trials to attract early Internet users in the late ’90s; the Wall Street Journal now offers free trials to increase the number of subscribers for the online version of its flagship newspaper; Netflix offers a one month free trial… the list goes on.
Free trial periods are effective because they give potential customers a glimpse of what they are about to buy. Crafting the perfect landing page or blog post is important to get people interested in what you are offering. But by also providing a free trial you allow users to experience your product/service first-hand.
With the Free Trial Period add-on, you have the option to allow new trial users to register with or without providing a credit card. There are benefits to offering new users a free trial whether or not you require a credit card upon signup. Regardless of which route you choose to go, you could see conversion rates increase by 25-50% .
Free Trial Period Add-On | Add to Site – $10 / month |
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