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Enhance Your Membership Directory: 5 Simple Changes for More Engaging Profiles

In this video, we show you how to modify the look & feel of the default member profile page.

Key Topics:

Copy and paste the following code into the Additional Footer Code section of your Design Settings. This will apply the code only on profile pages that contain a Profile Cover Photo.

document.addEventListener("DOMContentLoaded", function() {
if (document.querySelector("img.coverPhoto")) {
var style = document.createElement('style');
style.type = 'text/css';
style.innerHTML = `
.member-profile-header {
margin-top: -110px;
background: #f5f7fae8;
padding: 20px;
.profile-image img {
margin-top: -56px;
border: 4px solid #fff;
box-shadow: 0px 15px 30px 0px rgba(0, 0, 0, 0.1);
var makeConnectionDiv = document.querySelector('.make-connection');
var memberProfileHeaderDiv = document.querySelector('.member-profile-header');
if (makeConnectionDiv && memberProfileHeaderDiv) {
// Check if .make-connection div is before the .member-profile-header div
if (makeConnectionDiv.compareDocumentPosition(memberProfileHeaderDiv) & Node.DOCUMENT_POSITION_FOLLOWING) {
memberProfileHeaderDiv.parentNode.insertBefore(memberProfileHeaderDiv, makeConnectionDiv);
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Have you ever felt like your membership directory could use a little extra sparkle? It’s the face of your business or community online, after all! If it feels a bit lackluster, you’re not alone. Many organizations realize that their member profiles and business listings could be more engaging, but aren’t quite sure how to make that happen. Well, good news: it’s simpler than you might think!

Refreshing your membership directory isn’t just about aesthetics; it’s about creating a vibrant, informative, and interactive space that reflects the dynamic nature of your community. With a few straightforward tweaks, you can turn your directory from a basic roster into a compelling resource that benefits both your members and your organization. Let’s explore these changes and why they’re crucial.

What Are Some Easy Ways to Enhance Member Profiles?

1. Make Profiles More Personal and Relatable

First things first: let’s add some personality! Ditch the standard template for something more customizable. Encourage members to share not just their professional credentials, but also a bit about their personal interests, achievements, and maybe even a fun fact or two. This humanizes your directory and fosters a sense of community.

Example: Imagine a profile that not only lists Jane Doe’s business services but also mentions her love for mountain biking and her recent volunteer work. That’s a profile that connects on multiple levels.

2. Include Rich Media

Photos and videos can be game-changers. They offer a visual insight into a member’s world. Encourage members to upload high-quality images or short introduction videos. This multimedia approach can significantly boost engagement and make your directory more visually appealing.

How Can Business Listings Become More Engaging?

3. Add Reviews and Testimonials

There’s nothing quite like a glowing review to boost credibility. Allow members to feature testimonials or ratings from clients or colleagues. This not only enhances the profile but also provides valuable social proof to prospective clients or partners.

4. Offer Real-Time Updates and News

Allow members to post updates or news related to their businesses. Whether it’s a new product launch, an upcoming event, or an award, these updates keep profiles fresh and relevant, encouraging repeat visits.

5. Integrate Social Media

Linking profiles to social media accounts can create a more holistic picture of a member’s professional life. It also drives traffic between your directory and members’ social platforms, increasing visibility and engagement for both.

Why Are These Changes Important?

Now, let’s talk about why these changes matter. A dynamic, engaging directory does more than just look good; it acts as a powerful tool for connection and growth. Members feel seen and valued, which boosts retention and loyalty. Potential clients or partners who visit the directory get a rich, multi-dimensional view of your community, making them more likely to engage.

But there’s more! An engaging directory also:

  • Enhances SEO: Fresh, diverse content improves search engine rankings, making your directory more visible online.
  • Increases Traffic: Engaging profiles are more likely to be shared, driving more visitors to your site.
  • Supports Networking: Rich profiles facilitate better networking opportunities among members.

How Can You Implement These Changes Effectively?

DO: Provide clear guidelines and support for members to update their profiles. Offer templates or inspiration for personal stories, media uploads, and updates.

DON’T: Overwhelm members with too many requirements or complicated procedures. Keep it simple and user-friendly.

Case Study: A local business network revamped its directory by incorporating these changes. The result? A 30% increase in member engagement and a notable rise in web traffic, with members reporting greater satisfaction and connection with the network.

Are These Changes Difficult to Implement?

Not at all! With the right tools and a bit of creativity, these changes are quite manageable. Platforms like Brilliant Directories offer customizable options that make it easy to enhance your directory. They provide the framework; you bring the flair!

Remember, the goal is to create a living, breathing directory that evolves with your community. It’s not just a list; it’s a showcase of the vibrant individuals and businesses

that make up your network.

Ready to Elevate Your Membership Directory?

Revamping your directory is a step towards a more connected, visible, and thriving community. By making profiles more personal, integrating rich media, adding reviews, offering real-time updates, and linking to social media, you transform your directory into an engaging, dynamic resource.

And the best part? You don’t have to do it alone. Brilliant Directories is here to help. With our easy-to-use platform, you can bring these ideas to life and see the difference for yourself. Why wait? Start your 7-Day Free Trial now and take the first step towards a more engaging, effective membership directory!

The Elevator Pitch
Why Choose Brilliant Directories

We'll make it short and sweet:

  • We Know Membership Sites — We've taken care of all the heavy lifting so you can focus on growing your membership community and getting users signed up.
  • Access to Expert Support — We know you have questions... Our dedicated support team works 'round the clock to quickly resolve any technical issues.
  • Trusted by 30,000+ Websites — With over 10 years of experience, we understand the unique needs of online membership communities.
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I went into my venture alone, but was pleasantly surprised at the community and the Brilliant Directories support team. The staff is super responsive and it truly feels like they are rooting for us. On top of this, there are great discussions and support within the Facebook group, where I manage to learn something new from other membership website owners every day. It's an amazing and continuously evolving product and I'm happy to be a part of it!

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