AI POWER COMBO: Instantly Create Landing Pages & Email Funnels with AI

Instantly Create Landing Pages & Email Funnels - Intro (00:00:00)

• The main focus of the discussion is on AI builder tools that have been integrated into a platform and are now available for all users to utilize, with the goal of demonstrating how to create landing pages and email funnels (00:00:00).
• Two newly announced AI features are the AI newsletter creator wizard and the AI web page builder, which are both powerful tools that can be used independently and are accessible by default in the platform without requiring any add-ons (00:00:26).
• These AI features can be used together to increase leads and visitors to a website, making it more productive and helping users achieve their goals, with a live demo scheduled to take place later in the segment to show how to set up these features (00:00:41).
• The AI web page builder and AI newsletter creator wizard are available in the admin area of the platform, allowing users to easily access and utilize these tools to enhance their website's performance (00:00:34).
• A live demo is planned for the end of the segment, which will provide a tip of the week on how to set up the AI builder tools (00:00:12).

AI Power Combo (00:00:57)

• The AI power combo consists of the AI page builder and the AI newsletter creator, which can be used together to create a landing page with an offer and an email submission form, as well as a follow-up email, and this combo can be applied to various use cases (00:01:11).
• The AI page builder is used to create a landing page that includes an email submission form to capture visitors' emails, allowing for follow-up marketing and delivery of the offer's deliverable, while the AI newsletter creator generates the follow-up email automatically (00:01:17).
• The tools can be utilized for lead magnets, free resources, optimizing member signup processes, pricing or join pages, follow-up or welcome emails, special offers, and member onboarding, and they can be used independently or together (00:01:51).
• The primary goal of using the AI power combo is to collect and capture more email addresses from site visitors, send them valuable content, and potentially convert them into customers through continued marketing efforts (00:02:30).
• The AI power combo is versatile and can be applied to a wide range of scenarios, including creating landing pages, email newsletters, and marketing campaigns, to help businesses capture email addresses and convert visitors into customers (00:02:41).

Tools We'll Be Using (00:02:46)

• The AI page builder is a tool that allows users to instantly create SEO-optimized pages from a single prompt, including well-designed landing pages with images, sales pages, and resource pages that automatically include calls-to-action (CTAs) and have layouts and colors that coincide with the rest of the website (00:02:46).
• The AI page builder also provides options to fine-tune the generated pages and can be used to optimize member search result pages and post search result pages by adding SEO content directly onto those pages to improve rankings (00:03:34).
• Additionally, the AI page builder can be used to bolster the SEO of existing search results pages, such as those for specific categories or locations, by adding relevant SEO content with just a few clicks (00:04:13).
• The AI newsletter creator is another tool that allows users to generate ready-to-send emails using a prompt and a few options to fine-tune the output, which can include visual emails with images, CTAs, and links, as well as plain text emails (00:04:36).
• The AI newsletter creator can be used to generate a variety of email types, including nicely designed deliverables, plain text emails for simple confirmations, and generic emails, making it a versatile tool for email creation (00:05:10).

Demo Setup: Interior Designer Directory (00:05:13)

• The example being used is an interior designer directory, with the goal of the lead funnel being to help homeowners find trusted interior designers for their next project, and this goal is to be achieved by using two AI tools to create a value-based funnel with three ultimate goals: engaging visitors, delivering real value, and bringing readers back to the website (00:05:13).
• The three goals of the funnel are to engage visitors with helpful content, explain the benefits and entice visitors to submit their email to get a deliverable, and then deliver that real value directly to their email, including a call-to-action to bring readers back to the website (00:05:36).
• The funnel aims to hit both demographics of the website, which are the customer side, comprising homeowners, and the member side, comprising professional interior designers, by attracting visitors, getting their email address, and marketing to them, as well as generating leads for the interior designer members (00:06:12).
• The workflow to create the funnel involves choosing a compelling topic, creating an email with the AI newsletter creator, creating a basic email submission form, and using the AI web page builder to build out the landing page, with optional additional steps including using the BD helpbot to generate a post to share on Facebook (00:06:45).
• The overall process of creating the funnel is relatively simple, requiring only a few steps, and can be used to instantly create a value-based funnel that achieves the desired goals, including attracting visitors, delivering value, and generating leads (00:06:59).

Live Demo (00:07:04)

• The process of creating a landing page and email funnel is going to be covered, and it is expected to be surprisingly quick, allowing users to watch the replay and repurpose the content for infinite use cases (00:07:04).
• A lead magnet is something given to visitors in exchange for their email address, and in this case, it will be a consumer-facing lead magnet with tips for hiring an interior designer, where the AI will build out a page showing the benefits of what visitors will get (00:07:35).
• To start, it is necessary to reverse-engineer the process, beginning with a topic, such as "10 things to ask when hiring an interior designer and how to save money," and using the BD helpbot to generate ideas for a lead magnet title that includes the number 10 (00:07:59).
• The BD helpbot can be used to brainstorm ideas for the lead magnet title and topic without leaving the BD admin area, and it can provide suggestions and ideas based on the input provided (00:08:15).
• Once a title is chosen, such as "10 money-saving questions every homeowner must ask before hiring an interior designer," it can be saved and used to create the email newsletter that will deliver the 10 tips to the user (00:09:26).
• The email newsletter can be created using the "create newsletter" option, where the title can be entered, and the AI can generate the content based on a prompt, which can include calls to action, text to include, and other specifications (00:09:44).
• The prompt for the lead magnet delivery email can be customized to include specific requirements, such as making it scannable with square images, and the AI will generate the content based on the prompt (00:10:18).
• After creating the email newsletter, a form can be created on the site to collect email addresses, which will be placed on the actual landing page, using the "toolbox" and "form manager" options (00:10:53).
• To create a form, one can go to the "new form" option and shorten it to include only the necessary fields, such as name, email, and phone, and then save and continue, which allows for the collection of user information in a frictionless manner (00:11:07).
• The form can be customized by deleting or hiding unnecessary fields, and the changes can be saved to create a finalized version of the form, which can then be used to collect user data (00:11:28).
• Once the form is created, a newsletter or email template can be generated, which includes a subject line and deliverables, such as "10 money-saving questions" and "how to stay on budget", and this template can be elaborated on and regenerated as needed (00:11:57).
• The AI can regenerate the email template if necessary, and a feature called "remixing" is being worked on, which will allow for further editing of the email newsletter without having to remake it (00:12:39).
• The email template can be saved and connected to the form, so that when a user fills out the form, they will receive the email with the generated content, which can include hyperspecific examples and other relevant information (00:13:31).
• To create a landing page, the "quickre" and "create web page" tool can be used, and the form's short code can be copied and pasted into the web page form to connect the two, allowing for the capture of user information and the display of relevant content (00:14:10).
• The landing page can be generated using AI, and options such as "free download offer one" can be chosen to customize the page, and SEO content can be added to the page to improve search results (00:14:43).
• The landing page and email template can be customized and connected to create a seamless user experience, with the option to add more content and features as needed, such as remixing and regenerating the email template (00:15:02).
• The process of creating a landing page involves telling the system what to include, such as a free download offer, and providing details like the title, key benefits, and target audience, with the option to add links to other pages and embed forms (00:15:07).
• The system can create various types of pages, including team pages, mission and about pages, and resource pages, and can embed links to other pages, making it a powerful tool for creating web pages (00:15:18).
• To create a landing page, the user can input the topic and details, such as a free guide for homeowners, and specify the form to include, with options for customizing the page length, purpose, tone, and additional settings (00:15:38).
• The system can generate a landing page in about 15 to 30 seconds, and the resulting page can be customized further by the website owner, with options to edit the content, move elements around, and add or remove features (00:16:53).
• The generated landing page can include a hero section, form, images, and other elements, and can be saved and continued to the next step, with the option to make further edits and customizations (00:18:22).
• The system's ability to create a network of linked pages can be beneficial for SEO, allowing users to create a "nice neural network" of pages that link to each other internally (00:16:45).
• The AI wizard generates most of the content, including images and text, allowing for edits and customizations to be made, with the ability to add, remove, or edit elements as needed (00:18:49).
• High-quality, relevant images can greatly enhance the professionalism of a page, and using built-in stock photos is a recommended option for replacing default images (00:19:20).
• The page builder allows for easy replacement of the default hero image with a custom image, such as a stock photo of a happy interior designer, which can be searched for and downloaded (00:20:03).
• The selected image can also be used as the social media share image, which can be set in the SEO settings, ensuring consistency across different platforms (00:20:52).
• Customizations can also include removing unnecessary elements, such as extra titles or images, and rearranging the layout to improve the overall design and user experience (00:21:11).
• The text editor in the page builder allows for advanced formatting options, including the use of content boxes, which can be designed to match the rest of the site and add a professional touch (00:21:45).
• Additional design elements, such as images, can be added to enhance the visual appeal of the page, and the content can be refined and polished to create a professional-looking landing page (00:22:35).
• A landing page was created with a form, and when the form is filled out, the user receives an email with a deliverable, and the process was tested by filling out the form and receiving the email (00:23:37).
• The email that was received contained a subject line and a message, and it was noted that the email was delivered instantly after filling out the form, providing the user with the desired benefit (00:24:10).
• The landing page and email funnel were created to capture email addresses and provide deliverables, making the users "warm and fuzzy", and additional calls to action can be added to the email, such as linking to a "get matched" page (00:24:54).
• Brilliant Directory started as a lead distribution network, where leads were captured through Google pay-per-click and sold to professionals at a nominal price, and this feature is often overlooked but was the primary reason for creating the directory software (00:25:15).
• A banner ad was created using Gemini (language model) to promote the lead magnet, with a photo-realistic image of happy people, and the ad was added to the sidebar of the search results page, linking to the newly created landing page (00:26:01).
• The process of creating the landing page, email funnel, and banner ad was demonstrated, showing how to use the tools to create assets and link them together to capture leads and provide value to users (00:23:18).