Every Email You Send Is a Chance to Bring Someone Back to Your Website
Most website emails do one job and then quit. A member registers and gets a confirmation. A lead comes in and the business owner gets an alert. A card is about to expire and a billing reminder goes out. The information gets delivered — and that's where it stops. This session goes back to fundamentals and makes the case that an email that only delivers information is a wasted touchpoint, then rebuilds three of the most important emails on a directory or membership website so they actually pull people back to the site.
The tooling here is optional. Everything below works whether you hand-edit your email templates in the admin area or let BD Butler draft them for you — the AI just gets you from idea to finished email in seconds instead of an afternoon. To follow along, grab the 5 BD Butler Prompts for More Engaging Emails (PDF).
The Mistake: Treating Email as a Delivery Truck
The single biggest email mistake is treating a message as a one-way delivery vehicle. Confirmation notices, lead alerts, and renewal reminders all get sent, all get opened — and all end in a dead end. Nothing invites the reader to do anything next.
Reframe it this way: every email you send is a moment when a member has voluntarily given you their attention. That's rare and it's expensive to earn. Ending the message the second the information is delivered throws that attention away. The fix is small and structural — give the reader a clear next step inside the body of the email — and it applies to literally every message your site sends.
The Three Jobs of Every Email
The framework at the heart of this session is simple enough to check any email against in ten seconds. Every message should do three jobs, not one:
Job 1 — Deliver exactly what the reader expects. The activation link, the confirmation, the welcome, the alert. This is table stakes, and it has to be clear and fast.
Job 2 — Give them something extra. A helpful resource, a relevant guide, a quick tip, an offer of hands-on help. Something they didn't ask for and didn't expect.
Job 3 — Build momentum with a reason to act. Click a link, visit the site, log in, reply to the email, book a call. One clear next step, not five.
Job 3 is the one almost everyone skips. Apply the same logic to form follow-ups: instead of "thanks, we got your message," add encouraging language that makes the person feel good about reaching out, then point them somewhere useful while they wait — a related blog post, your community group, a guide. Two or three extra touchpoints per email daisy-chain engagement, and each link is another chance for someone to go deeper instead of drifting off.
Why Small Interactions Compound
This is the "why" behind the whole approach, and it's worth being explicit about because no single email will show you a dramatic result.
Newsletters, welcome emails, notification emails — these are recurring interactions with the same people, over months and years. Each helpful one is a small positive touchpoint. Stack enough of them and you get familiarity, and familiarity turns into trust, which is probably the most undervalued asset a membership site has. Trust is what produces the outcomes owners actually care about:
Higher retention — members who hear from you usefully don't quietly lapse. This is the cheapest growth lever on any member-driven site.
More referrals — members who feel connected recommend you to friends, family, coworkers, and industry contacts.
More revenue — which funds more content, more features, and more reasons to email, restarting the cycle.
Less room for competitors — an ongoing conversation keeps your members' attention inside your ecosystem instead of someone else's.
And the cycle can start with the very first email a free subscriber receives.
The Three Emails Rebuilt Live in the Video
Rather than theory, the session rebuilds three specific emails — the three that touch the most members on a typical site.
1. The Welcome Email
By default a welcome email confirms registration, shows your logo, greets the member by name, and includes their username with the password obfuscated. Useful, but it does only Job 1.
The rebuilt version guides the member toward a quick win — upload a profile photo, finish your listing — and then does something most automated emails never do: it invites a reply. "Stuck? Just reply to this email." A phone number, or a link to book a ten-minute call for profile help, turns a system notification into the start of a human relationship. Add a link to your blog or latest guides and you've covered all three jobs.
One design note worth stealing: plain-text-style emails from a real person outperform flashy templates for this kind of message. A short, direct note from the founder or community manager reads as personal; a multi-section designed newsletter reads as mass mail. You can ask BD Butler for exactly that — a simple, personal style that still keeps the confirmation link and a clear button — then preview it to confirm your logo and variables render correctly, and strip out doubled-up images or icon clutter before you save.
Rewrite my new member welcome email as a short, personal, plain-text style note from me. Keep the confirmation link. Guide them to upload a profile photo as a quick win, invite them to reply if they need help, and add one button to book a 10-minute profile setup call.
2. The Profile Completion Reminder
This is the highest-leverage email most site owners aren't sending. Plenty of people join on a whim, or join with real intent and then get busy. Their profiles sit half-finished, which hurts them and makes your directory look emptier than it is.
The reminder email's job is to re-explain the value of completing a profile and remind the member what problem your site solves for them: being found, building trust, standing out in search results, connecting with other members. Pair it with a screen recording showing how fast setup actually is, and a CTA to book a five-minute welcome call — which, as a side benefit, tells you exactly why people are joining and where they get stuck. Those conversations are some of the best onboarding research you'll ever get.
Finding the right recipients is a search, not a guess. In the members area you can filter for members missing a profile photo or company logo, or who never clicked their verification link, and save that filter as a smart list. Smart lists are dynamic: members are added automatically when they match, and drop off the moment they update their profile — so nobody gets nagged about something they've already done.
Write a newsletter for members who haven't uploaded a profile photo or logo. Explain the benefits — building trust, standing out in search results, getting more connections. Use icon cards for the missing items, one primary button to their account page, and put the button near the top.
3. The Weekly Activity Digest
The digest exists for one reason: to give members a reason to come back. New blog posts, upcoming industry events, new members worth meeting, new features and updates — packaged with easy paths straight to the pages being highlighted.
The compounding benefit is habit. Send it consistently and members learn to expect it — and some start checking your site on their own between sends. That's the behavior every community site is trying to buy.
The segmentation idea in this section is the one to copy. Instead of one generic blast, use BD Butler to find the cities or states where your members are most concentrated, build a smart list for each of your top five, and send a digest tailored to that location: new members in Austin with their photos, short bios, and profile links; upcoming events in Austin with images and registration links. Broad-category sites can narrow further — lawyers in New York, fitness trainers in Austin. The tool pulls live data from your site to populate it, so there's no copying and pasting member details or event listings, and it can draw on your saved skills and scheduled routines to keep the content current. A draft that would take an hour by hand lands in well under a minute — and doubles as source material for social posts.
Create a weekly digest newsletter for members in Austin, Texas. Welcome new community members with their profile photos, a short bio, and links to their profiles. Then pull the next three upcoming events from my site with images and registration links. Use styled cards for both sections.
The Output: What You Actually End Up With
A welcome email that starts a conversation instead of closing a loop — with a reply invitation and a first quick win.
A recurring profile-completion campaign aimed at a self-maintaining smart list, quietly improving the quality of every listing on your site.
A location-tailored digest built from live site data, scheduled monthly or bimonthly, that trains members to come back.
Supporting landing pages you didn't have — the session generates a "profile help" page with a benefits section and a request form on the spot, because a CTA needs somewhere to land.
Reusable assets — the member and event data pulled for a newsletter works just as well for social media posts.
Small Rules That Made the Biggest Difference
One primary action per email. Give supporting reasons — trust, visibility, connections — but ask for one thing.
Put the CTA button in the hero section. Many readers never scroll; higher placement gets more clicks. Repeat it at the bottom if you like, but lead with it.
Personalize with variables. First names beat "Dear Member," and content tailored to a member's city or category beats content written for everyone.
Use professional icons, not emojis. Small detail, noticeable difference in how the email reads.
Include social links in the footer — a standard, low-effort path back into your community.
Test iteratively. Which extras and which CTAs work is specific to your community. Try, measure, adjust.
Who This Is For
New site owners setting up default email templates for the first time — start with the three-jobs framework and you'll never need to redo them.
Established owners with untouched default emails — this is the fastest quality upgrade available, and it touches every member you have.
Anyone with a retention or engagement problem — before adding features, fix the emails members already receive.
Community-driven sites where participation is the product, and directories where profile completeness determines how good the site looks to visitors.
Solo operators who know these emails should exist but have never had the hours to write them.
Where to Be Careful
Frequency is a judgment call, not a rule. Weekly, monthly, or quarterly depends on your community, how much new content you actually produce, and what members expect. Multiple sends per day is how you earn unsubscribes.
Don't send an empty digest. If nothing happened this week, skip it — a thin email teaches members to ignore the next one.
Cap the content. Limit the number of events or spotlights per send so the email stays scannable.
Always preview before sending. Check that logos, buttons, and merge variables render — and that AI-generated copy sounds like you. Review every draft.
Give every CTA a real destination. If the page doesn't exist yet, build it first; a broken promise is worse than no offer.
How to Get Started
Step 1 — Audit the emails your site already sends. Pick your welcome email and check it against the three jobs.
Step 2 — Rewrite it in a personal, plain-text style with one quick win and a reply invitation.
Step 3 — Build a smart list of members missing a profile photo or logo, then draft a profile completion email aimed at it.
Step 4 — Create any landing page your CTAs need — profile help, a welcome call booking, a resource hub.
Step 5 — Identify your top member locations or categories, build a smart list for each, and schedule a tailored digest.
Step 6 — Watch what gets clicked, then adjust the extras and CTAs. Consider putting the whole thing on a schedule so it runs without you.
Watch the Replay
Use the timestamps on the video above to jump straight to the part you need — the three jobs of every email framework at 02:16, the welcome email rebuild at 07:04, the profile completion reminder and smart lists at 13:32, and the weekly activity digest with location-based segmentation at 25:24. The full session is available in Webinar Wednesday 230, and there are more ideas in 5 Ways BD Butler AI Can Help Grow Your Membership Website.
Ready to put this to work on your own site? Start a free trial, compare pricing plans, book a live demo, or contact our team with questions. And browse the blog for more tutorials on growing your directory or membership website.
AI-Generated Transcript – Please excuse any inaccuracies
The discussion focuses on returning to fundamental principles to improve email effectiveness and transform emails from one-way messages into tools that foster ongoing conversations (00:00:00).
A primary goal of these email strategies is to encourage users to engage more deeply with a brand (00:00:07).
Recent discussions have frequently highlighted the evolving capabilities of Beyb Butler, particularly regarding its ability to enhance the front end of a website (00:00:19).
The current focus shifts to a different perspective on email utility, independent of the use of Beyb Butler (00:00:26).
The use of Beyb Butler for the presented email strategies is optional and remains at the discretion of the user (00:00:34).
The primary objective is to provide useful, long-term strategies for interacting with website members through email communication. (00:00:37)
These strategies are applicable regardless of whether one uses third-party tools like Beady Butler or manages email templates independently. (00:00:45)
The guidance is intended for those starting a new website, customizing default email templates, or looking to revamp and optimize existing notification emails. (00:00:58)
The most significant mistake made in email communication is treating emails as simple, single-purpose delivery vehicles for a message. (00:01:23)
Many emails fail to capitalize on their full potential by stopping at the delivery of basic information, such as confirmation notices, lead alerts, or billing reminders. (00:01:39)
A more effective approach involves keeping recipients engaged by providing clear next steps within the body of the email. (00:01:52)
Every email sent to a member or an email list should be viewed as an opportunity to strengthen the existing relationship and encourage further progress. (00:02:07)
Every email should perform three distinct jobs in addition to delivering the primary information intended for the recipient (00:02:18).
The first job is to deliver exactly what the user expects, such as an activation, confirmation, or welcome email for new website members (00:02:34).
The second job is to provide something extra beyond the initial expectation, such as a helpful resource, a motivational quote, or an offer of assistance (00:02:54).
The third job is to maintain engagement and build momentum by providing a reason for the recipient to take further action, such as clicking a link, visiting the website, replying to the email, or logging into an account (00:03:26).
These principles apply to follow-up messages sent after a user completes a form on a website, which should offer more than a simple confirmation (00:03:51).
Follow-up messages can be enhanced by including encouraging language that makes the user feel positive about their interaction (00:04:06).
Engagement can be further sustained by inviting users to explore additional resources, join social media groups, or read blog posts while they wait for further communication (00:04:17).
Providing two or three additional touchpoints helps to "daisy chain" engagement, encouraging users to interact more deeply with a brand and its offerings (00:04:31).
Sending useful emails that consistently meet specific goals creates a series of positive touch points for recipients (00:04:48).
Various types of emails, including newsletters, welcome emails, and notification emails, contribute to these recurring interactions (00:05:03).
Small, repeated interactions accumulate over time, encouraging members to engage more deeply with a brand or community (00:05:16).
Providing helpful extras, such as motivational quotes, gives recipients additional reasons to return to a website or community (00:05:30).
Consistent engagement fosters increased familiarity and trust, with trust being identified as an undervalued but essential component of the relationship (00:05:36).
Stronger relationships formed through these interactions lead to higher member retention and increase the likelihood of referrals to friends, family, coworkers, and industry connections (00:05:58).
The cumulative effect of these relationships eventually results in increased revenue, allowing the cycle of engagement to be repeated (00:06:13).
Email communication should not end once the primary expectation is met; instead, each email should provide additional helpful content and a clear call to action (00:06:20).
Maintaining an ongoing conversation prevents recipients from turning their attention toward competitors (00:06:45).
The process of keeping users within a brand's ecosystem can begin as early as the initial welcome email sent to new or free subscribers (00:06:56).
A welcome email serves as confirmation of a user's registration, but its utility can be expanded by guiding users on how to navigate the site and achieve quick wins, such as uploading a profile photo (00:07:04).
Establishing a personal connection is beneficial, and site owners can encourage users to reply if they encounter difficulties or require assistance with their profile setup (00:07:22).
Providing a phone number or inviting direct communication helps build a relationship and assists users who may need support for various reasons (00:07:28).
Website administrators can edit and customize default welcome email templates within the admin area of their site (00:08:07).
Standard welcome emails typically include the website logo, the user's name, and their username, while keeping passwords obfuscated for security (00:08:23).
Incorporating links to a blog or an option to book a meeting can enhance the value of the welcome email (00:08:46).
While many modern emails are designed to be flashy, plain-text emails from a website owner or community manager can feel more personal and less like a generic mass-distributed newsletter (00:09:18).
Personal, direct emails from a co-founder or manager are perceived differently than monthly newsletters, which often feature complex designs and multiple sections (00:09:59).
When generating email content, it is possible to request a simplified, plain-text style while maintaining clear calls to action (00:10:14).
Automated email generation tools can incorporate necessary variables, such as confirmation links, and add buttons to improve user interaction (00:10:36).
Email templates can be refined by removing redundant elements like excessive icons or doubled-up images to ensure a cleaner, more effective layout (00:10:41).
Previewing email templates allows administrators to verify that logos and other variables are displaying correctly before finalizing the communication (00:11:05).
Utilizing card-style layouts in emails provides users with clear pathways to engage further with a platform or community. (00:11:10)
Suggested engagement actions include prompting users to complete their profiles, join a Facebook group, or review the latest guides. (00:11:16)
Iterative testing helps determine which specific engagement strategies are most effective for a particular community or project. (00:11:31)
Every email should accomplish three primary objectives: delivering expected information, providing additional value or resources, and maintaining ongoing communication. (00:11:42)
The initial email sent to a new member should confirm that their account and profile have been successfully created. (00:11:50)
Providing links to supplementary information serves as a method to offer extra value to the recipient. (00:12:08)
Including a call-to-action (CTA) at the bottom of an email, such as an invitation to book a 10-minute phone call for profile assistance, helps build trust and personal relationships with users. (00:12:12)
If a specific landing page for a service like profile help does not exist, one can be generated to include a free offer and a request form for the user. (00:12:25)
Neo-brutalist design is an alternative aesthetic style that can be used to create web pages, offering a departure from standard design templates. (00:13:03)
Email editors can be used to generate new web pages that do not currently exist on a website. (00:13:19)
A profile completion reminder is an email strategy designed to keep new members engaged with a website shortly after they join. (00:13:33)
The primary purpose of this email is to explain the value of completing a profile and to remind members of the specific problems the website helps them solve. (00:13:54)
Proactive communication is necessary for members who may have joined on a whim or are unsure how to utilize the membership, as it provides them with quick, achievable wins. (00:14:32)
Website administrators can identify members who need to complete their profiles by checking the "manage members" section on a weekly basis. (00:14:58)
Specific criteria for targeting members include those who have not uploaded a profile photo or those who have not clicked an initial account verification link. (00:15:12)
Including a screen recording that demonstrates how to set up a profile can show members that the process is quick and easy to complete. (00:15:52)
The email should feature a clear call to action, such as booking a five-minute welcome call, to help administrators understand why the member joined and what problems they are trying to solve. (00:16:11)
Engaging in direct communication with members through welcome calls provides insights that can be used to improve the overall user experience. (00:16:25)
Creating a dedicated landing page for profile assistance can support the call to action included in the reminder email. (00:17:09)
The platform allows for the creation of landing pages to provide resources or guidance to users, which helps maintain engagement when specific assets are not yet available (00:17:22).
Users can utilize the BD Butler tool to generate these landing pages quickly, which can then be further customized or edited using the web page builder (00:17:38).
Web pages can be managed and sorted by criteria such as the date they were last updated or created (00:18:11).
Landing pages can be refined by removing unnecessary elements, such as extra titles, to ensure the final page displays only the relevant form and benefits (00:18:26).
Identifying members who have not completed their profiles, such as those missing a profile photo or company logo, can be done through the search members page (00:18:48).
The search members page provides various filtering options to track specific actions or omissions by members (00:19:05).
A dynamic "smart list" can be created to group members who lack specific profile information, such as images or logos (00:19:40).
Smart lists are dynamic, meaning members are automatically added when they meet the criteria and removed once they update their profiles (00:20:13).
Targeted newsletter emails can be sent specifically to these smart lists to encourage profile completion (00:20:04).
BD Butler can be used to draft emails by providing instructions on the target audience, the benefits of the requested action, and the destination link, such as the account home page (00:20:31).
Email content can be structured to include visual elements like stack cards with icons to highlight missing profile information (00:21:15).
Automated email generation can produce a draft in a short timeframe, such as 14 seconds, which can then be scheduled for periodic distribution, such as once a month or for members who joined within the last 30 days (00:21:38).
Suggested content for profile completion emails includes emphasizing benefits like building trust and standing out in search results (00:21:52).
Website links included in emails can direct logged-in members to specific account pages, such as areas for uploading logos, profile images, creating community articles, or posting photo albums. (00:22:05)
Email templates can be customized by centering the logo using the settings menu to improve the visual presentation. (00:22:47)
Emails should focus on a single primary action while providing supporting reasons, such as building trust or encouraging connections, to justify that action. (00:23:10)
Placing a call-to-action (CTA) button in the hero section—the top portion of an email or webpage—is recommended because some users do not scroll to the bottom, and higher placement increases the likelihood of engagement. (00:23:43)
Email systems can automatically identify users who lack specific profile information, such as a logo or profile photo, to facilitate targeted outreach. (00:24:06)
Smart lists allow for the selection of specific recipients, and the system may automatically omit certain addresses if they are invalid or have previously failed to prevent wasted emails. (00:24:20)
Once an email is prepared, it can be sent immediately or scheduled for a later time. (00:24:41)
Using professional icons instead of emojis can enhance the perceived professionalism of an email. (00:25:03)
Including social media links at the bottom of emails is a standard practice for maintaining community engagement. (00:25:11)
Weekly activity digests serve as a tool to keep community members engaged. (00:25:16)
The frequency of sending activity digest emails should be determined by the specific website, the community, the volume of content produced, and the expectations of the members. (00:25:24)
Sending emails too frequently, such as multiple times per day, risks causing members to unsubscribe. (00:25:36)
The primary objective of sending weekly, monthly, or quarterly activity digest emails is to encourage members to return to the website. (00:25:41)
Content for these emails should highlight new activity, such as recent blog posts, industry events, or new platform features and updates. (00:25:55)
Personalization is recommended for all emails, which can include using variables to address members by their first name rather than using generic greetings. (00:26:26)
Customizing emails for specific member categories can ensure that the delivered content is relevant to different segments of a broad community. (00:26:48)
Emails must include clear and easy paths, such as links, that direct members back to the specific areas of the website being highlighted. (00:27:09)
Consistent delivery of activity digests helps build a recurring engagement habit, teaching members to expect updates or to visit the website independently to check for new information. (00:27:23)
A recommended strategy for creating an effective activity digest involves using BD Butler to identify geographic locations with the highest concentration of members. (00:27:51)
Once high-density locations are identified, users can create a "smart list" of members within those specific cities or states to target them with tailored newsletters. (00:28:37)
This segmentation approach can be applied to the top five cities or states, or any other focus area that suits the specific needs of the website owner. (00:29:14)
BD Butler can be utilized to create automated weekly newsletter digests that target specific geographic locations, such as Austin, Texas (00:29:39).
Users can instruct the tool to include specific content sections, such as welcoming new community members by featuring their profile photos, short biographies, and links to their profile pages (00:30:24).
The tool can be tasked with pulling live data from a website to populate emails with upcoming events, including event images and direct links to registration or event pages (00:30:53).
For websites with broad categories, users can provide specific focus areas to the tool, such as targeting lawyers in New York or fitness trainers in Austin, Texas (00:31:44).
Automating the newsletter creation process eliminates the need for manual copying and pasting of member information or event details (00:32:07).
BD Butler is capable of generating visual cards for member spotlights and event listings, which can be styled according to user preference (00:32:42).
The tool can retrieve information from site-specific skills or routines that run continuously, ensuring that the newsletter content is current and relevant to the site's existing data (00:33:05).
Users have the ability to adjust the volume of content generated, such as limiting the number of events displayed in a single newsletter (00:33:31).
Information gathered by BD Butler for newsletters can also serve as marketing assets for social media posts (00:33:52).
Email campaigns can be targeted to specific groups of recipients, such as a group of members located in Austin, Texas (00:34:42).
A small group of recipients, such as ten members, can be selected to receive a personalized email communication (00:34:49).
This strategy can be applied to the top five cities or states that a business targets (00:34:55).
Sending these emails on a bimonthly basis, rather than weekly, is a suggested frequency for this type of outreach (00:35:02).
Tailoring email content to a recipient's specific city serves to personalize the message and make it more relevant to the individual (00:35:09).
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It's easy to get a directory business up and running
If you're looking for an out of the box directory business solution, then Brilliant Directories is for you. Once you've gone through the main settings which should take you a day you'd be ready to showcase your site. There are tons of video tutorials on YouTube and inside the customer dashboard. There are so many ways you can customize your site and it's very SEO friendly. Brilliant Directories is built on Bootstrap which makes it easy to customize however you want. Looks very professional!
Making a living off my Brilliant Directories websites
I have been working with different directory web platforms like Wordpress, 6Cube, SEOSamba and others for over 20 years. About three years ago I found out about Brilliant Directories, since then I have built 10 directories. First, the websites and pages are Google friendly right out of the box, this is one of the most important parts of a good platform to me. Second, the software is very easy to use and there is lots of help to build your site... I no longer have a regular job because I am making a living off of my 10 Brilliant Directories.
I chose Brilliant Directories because it had everything I needed when I was looking to create my membership website. The support and community inside Brilliant Directories is a great help, and you have access to literally thousands of other BD website owners who all come together to share their experiences, tips and help. If you are looking to create a directory, I can not recommend Brilliant Directories enough. No matter what you are wanting to do, there is a theme suitable for your needs!
Brilliant Directories is the one you should choose
All the people in the support staff have been amazing. In less than 30 days I've been able to put together a membership website that can generate money and I am greatly appreciative of everything they do and all the knowledge they have. Thank you for all the webinar trainings. You guys don't need to do that kind of stuff - but that's what I love most. If you haven't picked a membership program yet, Brilliant Directories is the one you should choose.
I went into my venture alone, but was pleasantly surprised at the community and the Brilliant Directories support team. The staff is super responsive and it truly feels like they are rooting for us. On top of this, there are great discussions and support within the Facebook group, where I manage to learn something new from other membership website owners every day. It's an amazing and continuously evolving product and I'm happy to be a part of it!
The sky is the limit with what you can do on the Brilliant Directories platform. I love the fact that everything can be customised and there are constant improvements and additions. The support, advice and guidance that one receives through the BD Facebook group, Webinars and Support team is excellent and I would highly recommend it to anyone wanting a directory type website.
We love BD. After using other website platforms for our business, BD has helped to grow our company in ways we couldn't have imagined. If you are serious about starting an online directory we highly recommend that you use BD. They have more settings and built-in tools than we initially thought - which helps tremendously. It's so easy that once you start your first project, you want to launch even more website ideas on the platform... You won't be sorry!
After many long days testing different platforms, it was a relief to find Brilliant Directories. Not only does the platform have the features I required, it was affordable and the support is second to none. I managed to achieve things with BD that I never imagined I could do by myself... Money which would have been spent on developers has gone into marketing my site. BD has a very strategic approach in the growth of the platform and it is clear to see customers are at the forefront of that approach.
One of the best business decisions we've ever made
We switched to BD about a year ago, and it's one of the best business decisions we ever made. Our website now is user-friendly, and our members can easily update their profiles and add content on their own. But what I love most about BD is that they are constantly adding new features, and they seem to really care about their clients... We struggled through various platforms, from WordPress to very expensive custom-built websites. None came close to being as functional or reliable as our BD website.
After working with the Brilliant Directories team for the past 5 years, I've enjoyed building our websites and learning new ways to improve. Having access to a responsive support team has been very important for our success. Thanks to everyone at Brilliant Directories for guidance, constant improvements, Facebook groups and interactive webinars! We've already built one directory (www.NJwedding.com), launched another (www.NJparenting.com) and have more ideas to implement very soon.
It's easy to get a directory business up and running
If you're looking for an out of the box directory business solution, then Brilliant Directories is for you. Once you've gone through the main settings which should take you a day you'd be ready to showcase your site. There are tons of video tutorials on YouTube and inside the customer dashboard. There are so many ways you can customize your site and it's very SEO friendly. Brilliant Directories is built on Bootstrap which makes it easy to customize however you want. Looks very professional!
Making a living off my Brilliant Directories websites
I have been working with different directory web platforms like Wordpress, 6Cube, SEOSamba and others for over 20 years. About three years ago I found out about Brilliant Directories, since then I have built 10 directories. First, the websites and pages are Google friendly right out of the box, this is one of the most important parts of a good platform to me. Second, the software is very easy to use and there is lots of help to build your site... I no longer have a regular job because I am making a living off of my 10 Brilliant Directories.
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The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
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