Business Directory Sites: Maximize Lead Sales to Drive More Revenue – TODAY!

This Tip of the Week covers topics including:

• 0:52 – What is a “Lead”?
• 1:44 – Types of Websites that Generate Leads
• 5:30 – Ways to Generate Leads
• 7:45 – How Cory Barnes Uses Facebook Groups To Grow His Membership Website
• 9:42 – Educating Your Visitors is Key!
• 14:18 – Educating Your Members is Key!
• 18:26 – Let’s See a Sample “About Our Service” Page
• 27:05 – Direct Leads vs. Indirect Leads

This is a segment from Webinar Wednesday 141, recorded live on August 24, 2022.

What is a Lead?

A lead refers to a potential customer or client that has shown interest in a particular product or service. In the context of business listing websites, a lead is typically generated when a website visitor submits their information, such as their name, phone number, or email address, in exchange for more information about a specific business.

Types of Websites that Generate Leads

Lead generation websites can range from business directories and review sites to local search engines and classified ads platforms. Any website that aims to connect potential customers with businesses can generate leads.

Ways to Generate Leads

Leads can be generated through various means, including but not limited to:

• Submitting a contact form on the website
• Signing up for a newsletter or email list
• Downloading a whitepaper or other resource
• Requesting a consultation or quote
• Registering for an event or webinar

Educating Website Visitors

In order for a business listing website to effectively generate leads and sell them to their business members, it’s important for the website to educate its visitors about the lead generation process. This can include:

• Clearly displaying a call-to-action (CTA) that encourages visitors to submit their information in exchange for more information about a specific business
• Providing a clear and concise explanation of how the lead generation process works, including what information will be collected and how it will be used
• Ensuring that the website is secure and that visitors’ information is protected and not shared without their consent

Educating Business Members

It’s also important for the business listing website to educate its business members about the lead program and how they can effectively use the leads generated by the website. This can include:

• Providing regular reports or updates on the number of leads generated for each business and their contact information
• Offering training or support on how to effectively follow up with leads and convert them into paying customers
• Providing a clear and detailed FAQ section that explains the lead program and how it works, including how leads are generated, how they are sold, and what the costs are

You Can Do This!

By educating both its website visitors and business members, a business listing website can effectively generate and sell leads, helping its business members grow and succeed.