Techniques to Reach More Targeted Customers Online

gdc_online_2011tuesdaybusinessmarketing_76_of_5-300x200These days it has become incredibly easy to create an online presence for your business. Websites are simple to design, and you might even be able to find a template that will work for your company with just a couple of slight tweaks. Even hosting fees are coming down as more and more players enter that marketplace. But while you can easily create a blog or an e-commerce site and sign up for all of the social media platforms, reaching the right people is just as hard as ever. After all, the same online opportunity exists for all companies in your market, and many of them will be far better financed than you are. Those dozens or even hundreds of companies are all trying to attract the same customers. In order for you to find success without blowing your marketing budget, you must make sure that your outreach efforts are finding your true customer base, the perfect person who is both interested in what you have to offer and in a financial position to purchase. Here are a couple of techniques to help you reach more targeted customers online.

First of all, make the effort to figure out where your niche market spends their time on the internet. It doesn’t take a computer genius to figure out that a good chunk of most people’s online browsing time is spent on the social networks. But while that’s the obvious conclusion to make, which network are they on exactly? You could spend thousands of dollars on sponsored posts and paid Facebook ads just to discover that your core market actually spend more time on Twitter. Perhaps you deal with large corporate accounts, and the hundreds of man hours you put into populating a Pinterest board would have been far better spent on LinkedIn connecting with the actual buyers. You’ll need to do a good amount of research to come to a definitive answer here. There’s probably a mix of sites that will need your attention, but always keep one or two of them as your primary focus.

Now that you know where your target audience is, you have to determine what you can say that will connect with them. People are hungry for engaging content. The vast majority of what you’ll find online is basically mindless, and forgotten as soon as it is seen. The problem is there’s just so much of it. There are millions of sites out there and they all receive traffic of a certain amount. Your job is to figure out the primary sites your target customer base visits, and then try to extrapolate why they are there. There is far different content on eBay than on YouTube, for example. The goal is always to be seen as an expert in your field. You want to become the person your customers go to for information on a particular subject. By looking into the sites your target audience visits you should be able to further understand the sort of content they are looking for when they power up their web browsers.

You can pour thousands of dollars into perfecting a directory script and working with a search engine optimization firm to improve your keyword campaigns, but if you’re not utilizing some amount of video content you’re going to get lost in the shuffle. The numbers back this up impressively. Every single day there are more than one hundred million videos viewed. That’s as if 33% of the American population watched a video a day. And while the amount of time most consumers spend on a page is going down, the amount of time they are willing to watch a video is on the way up. Whomever your target audience may be, they are surely watching multimedia content. Look for ways to create videos that speak to these people and you’ll see your financial numbers trend upwards as well.

Categories: Marketing Tips

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Brilliant Directories has enabled me to stop wasting time on difficult WordPress systems and actually get to work building my directory. I wish I had discovered this service earlier.

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I’m pleasantly surprised! It’s always been a dream to be able to create web directory website. I’m really happy with the service. I’ve never had customer service call me to make sure everything is going well. Dennis was very kind, understanding, and explained everything clearly. This really made me feel happy & comfortable. I love the videos. They are so easy to follow and everyone seems knowledgeable, yet so friendly. My site has been up for months and I’m looking forward to a long term partnership. With service like this I feel like I would go to battle for Brilliant Directories.

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I have been extremely impressed with the staff at Brilliant Directories. I waited to review the sales experience until I got my site all set and operating because I wanted to make sure they were true to their word. They were! The site got up quick, the staff was extremely responsive without being pushy, and they simply have a great product that is packaged nicely.

Thanks for the great service!

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I have been in the Military for 6 years now getting my company up and running. Meeting Jason and his team was the biggest blessing yet. We were able to get our company up and running with out worrying about website development, Letting us focus on what we do best “marketing” Would I recommend Brilliant Directories to anyone else? I would STRONGLY recommend Brilliant Directories to anyone that is wanting to have a business for life. Thank You again for helping out so much.

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I started using Brilliant Directories 6 months ago after trying to build directories on my own. I found their product to have all the elements that I needed to have in order to launch a directory. They gave me individual support and training to learn how to personalize and customize the directory for my market. I look forward to a long and productive relationship with Brilliant Directories. If you are looking for a directory for your niche then look no further. Brilliant Directories has it all.

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Brilliant Directories is amazing. From the first moment I reached out to them through their website, the experience has been terrific. The system is the cleanest directory system available in the market today, bar none. The people at Brilliant Directories are top-notch, and are always ready to assist in every way possible. I have worked with a lot of companies, both as a business owner and international business consultant, and I can truly say that Brilliant Directories understands what a “great user experience” really means.

If you are considering going into the directory business, I would highly recommend talking to the experts at BD. Jason, Matthew, and their team truly care about their customers.

Simply put, you would be hard-pressed to find a better directory team, or directory technology, in the world today.

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First, I have admired this directory a little over a year ago. I consider myself mid-level experience in web design. I am very proficient with Wordpress and Drupal but Brilliant Directories is far less complicated. The day I found this directory sometime around June 2014, it was the most beautiful directory I ever saw at that time even without trying out the admin demo. If I didn’t buy this directory a year ago it was because of price was a little on the steep side. Now that I own this directory I now know why it was somewhat pricy.

The numerous video tutorials associated with this product is worth more than the cost of this directory considering that several scripts out there charge exorbitant sums with very little guidelines or customer support. No Directory theme or directory on the market today comes even close to this product.

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I highly recommend Brilliant Directories for anyone who is interested in starting a directory website. Both their software and customer support are first class!

I’ve been interested in holistic health for a number of years. I’ve found it hard to track down reputable holistic health care providers, so last year I decided to create a web site where holistic practitioners can list their services (and eventually get rated). This would be helpful not only to me, but tons of folks worldwide who prefer a holistic approach to healthcare.

I first started trying to code the site on my own using an ‘easy’ plugin, but realized it was never was going to be what I envisioned. I then tried to hire a developer to create the website for me. I got several quotes from curiously cheap to very expensive. In general, I found them difficult to communicate with and didn’t feel that they understood what I was looking for.

Luckily, I came across Brilliant Directories in a Google search. Not only did they understand what I was trying to accomplish, but they were able to execute my vision quickly. I found their customer support to be both extremely knowledgeable and patient with my questions. They even shared strategies to help get my first hundred members listed. 5-stars!

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Jason Haloossim, CEO & Co-Founder

The first Brilliant Directories website was our own. In 2009, we took an idea we believed in and built software for it from the ground up. The idea was to build a directory website of interior designers and build an empire around it. But there was a problem: the software we found seemed to work against our ambitions at every turn. Back then, the options for directory software were unreliable plugins or expensive custom development. It was incredibly expensive, unnecessarily complex, and frighteningly unstable to combine random plugins.

Existing directory software did not have the features we needed and were not solutions we could rely on. Furthermore, as young entrepreneurs with basically no budget, we didn’t have a lot of money to invest in expensive development, so we rejected those options and created our own. Our custom software met our needs so well that we decided to take everything we learned and shifted our business away from the interior designer directory and towards fixing the glaring hole in the directory software market. We knew that we weren’t the only ones looking for a better directory software, and there needed to be an option to support the needs of start-ups and established organizations. We set out to create the software that we wished would have existed, and we launched it in 2010 under the name Brilliant Directories.

Brilliant Directories is exactly this: the only platform you need to build your directory website. Brilliant Directories is reliable, complete, and most important, saves you time and money compared to traditional web development. It’s a mission that we take very seriously. We stand behind our product with top-rated customer service and a dedication for continually improving our software daily. With thousands of users worldwide and growing every day, we hope to help your dream come online very soon.

To your success,
Jason Haloossim

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