9 Ways to Reach Customers on YouTube

9-ways-reach-audienceIn his book Entrepreneur Magazine’s Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful “YouTubers” and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the author offers nine ways businesses can use YouTube to attract viewers–and new business.

Everyone who uses YouTube has their own goals. The following are nine popular ways YouTube can be used as part of your overall online strategy to achieve your company’s particular goals.

1. Promote yourself as an online personality and entertain your audience

If you’re a small-business owner with a big personality, consider starring in your own YouTube videos in an effort to help build your company’s brand and promote its message to personalize your business and build its credibility. You can demonstrate products, speak authoritatively and boost your company’s brand recognition and reputation. You’re able to reach out and build a virtual relationship with your customers or potential customers in a way that’s never before been possible.

2. Share knowledge, commentary or how-to information

If you’re a business owner, chances are you have expertise that other people could easily benefit from. Using a bit of creativity, chances are, you’ll come up with a handful of ideas about how your business could benefit from communicating directly with its customers (or potential customers) using YouTube. For example, you could create a product demonstration or product comparison videos. Other options might be to showcase customer testimonials within a video or to create a how-to video that explains how to operate or use your product/service.

3. Introduce a new product or service and direct people to your online store

Showcasing products on YouTube is a low-cost, yet highly effective way to demonstrate products to your customers, showcase features and explain how to best use a product, especially if you’re operating an online business or there’s an online component to your traditional retail business. In addition to showcasing a product’s features or functions, you can use YouTube videos to answer commonly asked questions.

4. Teach people how to use a product or service

How-to videos for a product offer a different approach than a product demo in that a how-to video is designed to teach someone how to do something. Instructional videos can help reduce incoming customer service and support calls. For instance, you can produce instructional videos to teach people how to assemble and/or use a product, plus help customers easily discover the true potential of a product, while eliminating their potential frustration.

5. Share video footage of business presentations you’ve given

If you’ve presented a lecture, workshop or some other type of presentation, consider uploading the video footage of it to YouTube for your customers, clients and the general public. This will help establish you as an expert or authority, allow you to convey valuable information to potential customers and clients, plus help build awareness of you and your company.

6. Provide background information about your company and tell its story

Every company has a story to tell, as do the founders or current leaders of that business. By telling your story, chances are, you’ll be able to enhance your customer loyalty and brand awareness, while also educating the public about what your company does and its core philosophies. Include “behind the scenes” videos that show how your product(s) are actually made, provide a tour of your company and introduce some of the people who work at your company within the videos.

7. Showcase customer testimonials

If you’ve been in business for a while and have earned the respect of many loyal customers or clients, using a YouTube video to showcase some of these people or companies providing real testimonials for your products/service can be a highly effective and low-cost promotional and sales tool.

8. Present a call to action

Because YouTube allows you to speak directly to your audience, you can use your videos to encourage viewers to take a specific action after watching your video, such as visit your website, “like” the video, subscribe to your YouTube channel, call a toll-free phone number, send someone an email, share the video’s link with their friends, make a donation, make a purchase, etc. One other way companies use the call-to-action approach is to host a contest that encourages people to reply to the video or take a specific action in order to participate, with hope of winning some type of prize.

9. Promote or share highlights from an event

By default, any type of event in the real world that you or your organization participates in is held at some geographic location and will draw crowds from the surrounding area. However, by sharing videos of an up-and-coming or recently held event, you have the opportunity to share it with the world. Showcasing footage from a previous event can also generate interest in and help boost attendance for future events.

Categories: Marketing Tips

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Give It a Whirl

By Vincent H. – California, USA

Hi my name is Vincent Hoss. I’m very happy with my Brilliant Directories website. I’ve been looking around for an easy-to-use website that Google is happy with for a number of years. I had quotes that were five times what I actually spent getting this site finished. This is my little helper here who helps me with the sites. Keeps an eye on things.

The thing is, it’s hard to find a site that’s easy to use, that’s easy to customize, and Brilliant Directories has been really easy to use. I ended up signing up for the onboarding to help me get the site together. Then I realized I wanted more custom things than they had on the onboarding so I ended up using the Marketplace. That’s worked out really good.

The site’s been up for about four weeks now and I get probably one to two calls per day but I do have 15 years experience in internet marketing and lead generation. So I must say that that the Brilliant Directories site was really the foundation that I needed to accomplish… I’ve tried so many different sites, so many different softwares that said they could do it but in reality it wasn’t easy to use, Google wasn’t happy with it, it wasn’t easy to customize, it bogged down and I stopped searching after this.

I’ve got several more sites under construction. If you’re thinking about doing a directory this seems like the perfect software to use. If you have questions or need any help you can reach me at VincentHoss.com. Again very happy with the software, the price was very reasonable, and I’ve been happy with it. And based on my experience I’m pretty sure you’ll be happy with it if you give it a whirl. Thanks.

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Has Everything Out of the Box

By Christopher K.

Brilliant Directories is by far the best membership site on the web. They offer a fully integrated solution that enables you to start a membership directory business in as little as 2 days. 3 years ago I paid over $10,000 for a customized membership directory site that didn’t have the features that Brilliant Directory provides out of the box. The site is very simple to configure and easy to use.

Brilliant Directories has solved a major problem for me in my business and am now making over $10,000 a month.

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It Truly is Brilliant

By Michael M.

I’ve spent the better part of a year working with various directory systems, mostly built on WordPress. These systems were buggy, slow, expensive, and prone to plugin breakage. It was a frustrating experience getting them to work.

I was skeptical of Brilliant Directories until I tried it out. Wow! With their system, I had a working directory in minutes that was fast and simply worked.

One of the great things about their system is that it’s incredibly customizable. They’ve built their system on a widget platform that allows you to not only customize any part of the site, but you can use your own PHP and javascript code to create your own functionality.

There have been a few times when I’ve needed some help with their system, and I’ve found that their support team is very quick and efficient with ticket requests. They have a nice knowledge base and community forum that answers a lot of your questions.

Brilliant Directories has enabled me to stop wasting time on difficult WordPress systems and actually get to work building my directory. I wish I had discovered this service earlier.

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Awesome Staff & Company

By Mark S.

This is a fabulous product provided by fabulous folks. I’m loving it. The support is awesome. I feel I have found a family and friends. I have been looking for this script for ten years. I have tried every script out there, gone back to old options, tried again and ended up back at square one.

Then I found Brilliant Directories and what a find. Finally, a ten year search and some-one had the nous to do the job properly and completely. The last word on directories.

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Amazingly Great Software!

By Paul N.

I’m pleasantly surprised! It’s always been a dream to be able to create web directory website. I’m really happy with the service. I’ve never had customer service call me to make sure everything is going well. Dennis was very kind, understanding, and explained everything clearly. This really made me feel happy & comfortable. I love the videos. They are so easy to follow and everyone seems knowledgeable, yet so friendly. My site has been up for months and I’m looking forward to a long term partnership. With service like this I feel like I would go to battle for Brilliant Directories.

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Great Sales Experience & More

By Jeffrey G.

I have been extremely impressed with the staff at Brilliant Directories. I waited to review the sales experience until I got my site all set and operating because I wanted to make sure they were true to their word. They were! The site got up quick, the staff was extremely responsive without being pushy, and they simply have a great product that is packaged nicely.

Thanks for the great service!

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Fantastic Customer Service

By Zach V.

I have been in the Military for 6 years now getting my company up and running. Meeting Jason and his team was the biggest blessing yet. We were able to get our company up and running with out worrying about website development, Letting us focus on what we do best “marketing” Would I recommend Brilliant Directories to anyone else? I would STRONGLY recommend Brilliant Directories to anyone that is wanting to have a business for life. Thank You again for helping out so much.

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Look No Further!

By Joseph C.

I started using Brilliant Directories 6 months ago after trying to build directories on my own. I found their product to have all the elements that I needed to have in order to launch a directory. They gave me individual support and training to learn how to personalize and customize the directory for my market. I look forward to a long and productive relationship with Brilliant Directories. If you are looking for a directory for your niche then look no further. Brilliant Directories has it all.

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Brilliant Directories Is A Definite A+

By Andy J.

Brilliant Directories is amazing. From the first moment I reached out to them through their website, the experience has been terrific. The system is the cleanest directory system available in the market today, bar none. The people at Brilliant Directories are top-notch, and are always ready to assist in every way possible. I have worked with a lot of companies, both as a business owner and international business consultant, and I can truly say that Brilliant Directories understands what a “great user experience” really means.

If you are considering going into the directory business, I would highly recommend talking to the experts at BD. Jason, Matthew, and their team truly care about their customers.

Simply put, you would be hard-pressed to find a better directory team, or directory technology, in the world today.

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Brilliant Product + Support

By Richard N.

First, I have admired this directory a little over a year ago. I consider myself mid-level experience in web design. I am very proficient with Wordpress and Drupal but Brilliant Directories is far less complicated. The day I found this directory sometime around June 2014, it was the most beautiful directory I ever saw at that time even without trying out the admin demo. If I didn’t buy this directory a year ago it was because of price was a little on the steep side. Now that I own this directory I now know why it was somewhat pricy.

The numerous video tutorials associated with this product is worth more than the cost of this directory considering that several scripts out there charge exorbitant sums with very little guidelines or customer support. No Directory theme or directory on the market today comes even close to this product.

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Super User-Friendly!

By Erica A.

I highly recommend Brilliant Directories for anyone who is interested in starting a directory website. Both their software and customer support are first class!

I’ve been interested in holistic health for a number of years. I’ve found it hard to track down reputable holistic health care providers, so last year I decided to create a web site where holistic practitioners can list their services (and eventually get rated). This would be helpful not only to me, but tons of folks worldwide who prefer a holistic approach to healthcare.

I first started trying to code the site on my own using an ‘easy’ plugin, but realized it was never was going to be what I envisioned. I then tried to hire a developer to create the website for me. I got several quotes from curiously cheap to very expensive. In general, I found them difficult to communicate with and didn’t feel that they understood what I was looking for.

Luckily, I came across Brilliant Directories in a Google search. Not only did they understand what I was trying to accomplish, but they were able to execute my vision quickly. I found their customer support to be both extremely knowledgeable and patient with my questions. They even shared strategies to help get my first hundred members listed. 5-stars!

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A Message From The Founder

Jason Haloossim, CEO & Co-Founder

The first Brilliant Directories website was our own. In 2009, we took an idea we believed in and built software for it from the ground up. The idea was to build a directory website of interior designers and build an empire around it. But there was a problem: the software we found seemed to work against our ambitions at every turn. Back then, the options for directory software were unreliable plugins or expensive custom development. It was incredibly expensive, unnecessarily complex, and frighteningly unstable to combine random plugins.

Existing directory software did not have the features we needed and were not solutions we could rely on. Furthermore, as young entrepreneurs with basically no budget, we didn’t have a lot of money to invest in expensive development, so we rejected those options and created our own. Our custom software met our needs so well that we decided to take everything we learned and shifted our business away from the interior designer directory and towards fixing the glaring hole in the directory software market. We knew that we weren’t the only ones looking for a better directory software, and there needed to be an option to support the needs of start-ups and established organizations. We set out to create the software that we wished would have existed, and we launched it in 2010 under the name Brilliant Directories.

Brilliant Directories is exactly this: the only platform you need to build your directory website. Brilliant Directories is reliable, complete, and most important, saves you time and money compared to traditional web development. It’s a mission that we take very seriously. We stand behind our product with top-rated customer service and a dedication for continually improving our software daily. With thousands of users worldwide and growing every day, we hope to help your dream come online very soon.

To your success,
Jason Haloossim

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It’s Worked out Brilliantly

By Dr. Kevin G. – California, USA

Hello! I’m Dr. Kevin Grold. I’m the CEO of EDReferral.com and here you can see my homepage created with Brilliant Directories. It’s worked out brilliantly for me in that it’s allowed me to create many different ways for people to search for eating disorder treatment which is what we do.

So for instance on the homepage here when you open it up it automatically brings up all the icons of all the treatment centers and individuals and support groups in your local area automatically. Then we have a little video that explains all the different features of the site and if you scroll down you can visit our sponsors and you can also read about many different topics related to eating disorders.

But what I really like about the site is when you go to do a search Brilliant Directories allows me to create many different ways for people to search here that people can click on just to find treatment in their state, we can search by keyword here, we can also click on an icon map that was back on our homepage, or again click on a state in another way at the bottom. But what I really like is that there are specific ways for searching for treatment. And for instance if you clicked on let’s say “Eating Issues Treated” and then click on let’s say “Anorexia”… what it does is it automatically fills in your local area here and in Del Mar and you click search, what that does is bring up all the resources related to anorexia in my local area. And you can click on any of these highlighted treatment centers or individuals to read more about them.

What it’s doing is at the same time is creating a separate page for each one of these categories that you’ll see here. So for instance “Collaborates with” and then “College health centers” in Del Mar – that creates a separate page. That’s what I really like about Brilliant Directories. So for instance if I did a search on Google we’re going to see that I have over 40,000 pages – 40,000 different combinations that Brilliant Directories created for me so that I’ll have so many pages on Google and so many ways for people to find me.

And for instance if somebody types in “eating disorder treatment centers”, who’s going to come up first? EDReferral.com. So I’d like to say that Brilliant Directories is working out brilliantly for me and thank you for the amazing site.

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Brilliant Directories Is A Lot Of Fun!

By Patrick W. – Illinois, USA

Hi, my name is Patrick and I’m one of the developers here at 2Nerds Design Studio. We are a third-party company that works with Brilliant Directories’ current and new members. I have seen a lot of software out there on the market for directories and I have got to say Brilliant Directories is one of the best on the market.

The reason is because Brilliant Directories is very user friendly and helpful to new members that join the site. One thing that Brilliant Directories allows their members to do is to create directory websites very easily and at a very cheap price which is wonderful for people who are starting up their own business. Also Brilliant Directories has a good SEO optimization platform for customers which is very important for growing your business as well.

I would say Brilliant Directories is probably one of the best and it’s been a lot of fun. That’s what we love working on — Brilliant Directories’ members and new members that come on board. So I always suggest to members who want to start a directory website that they should use Brilliant Directories as their platform to do so.

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This Company Is Brilliant

By Doris F. – Florida, USA

Hi guys. My name is Doris Flewellen and I’m located in Pembroke Pines, Florida. I want to take the time to share with you my experiences with Brilliant Directories. First I’d like to say, yes, I highly recommend them. As a business owner and someone very new to the directory industry, I had no clue as to what it is I needed to do. I didn’t know where to start. I didn’t know where to begin. The customer service at Brilliant Directories is amazing. Ultimately, it’s the customer service and the warmth of the whole team that allowed me to make the decision as to whether or not I was going to purchase this software. And I’m glad that I did because the support, like I said, is amazing.

The company itself is brilliant. I have to tell you this story – I had so many membership levels in my directory it was ridiculous. And it was funny because I could just imagine the look on Jason’s [Brilliant Directories CEO] face when he was looking, like, “what is going on here?” And so what he did is he actually took the time to straighten that whole mess out for me at no cost to me. That was amazing.

I’ve not only bought one directory, I bought two. If you are skeptical/undecided as to whether or not this company is the company that you should purchase your directory from, take it from me, I highly recommend that you choose Brilliant Directories simply because the support from their customer service department is awesome. There’s not a time when I sent over a frustrating email and someone sent one back in frustration. It was always patience. They’re very patient with you because trust me, I have seen my fair share of angry emails out of my own personal frustrations of trying to figure out what it is I want to do, and when Jason [Brilliant Directories CEO] called me personally to say, “Hey, we don’t want you frustrated. We want to resolve the issue and we’re going to resolve it today…” I love that. I love that confidence in his voice knowing that he was not going to let me get off that phone upset like I was. And when I got off that phone I’ll tell you I was relaxed. It was a weight lifted off my shoulders and it was one less thing I had to worry about. And I thank them so much.

So again if you are undecided/not sure if Brilliant Directories is the route to take, I can tell you, you need to take it. No more hesitating. Do it today. You need to lock in on those promotions or whatever opportunity that was presented to you and jump on it because it’s definitely worth it.

Now my directory is generating money for me and I owe it all to Brilliant Directories. I owe it all to the team. Overall, to everyone who had a hand in putting this whole thing together, it’s amazing. I appreciate you guys. I love you guys! Thank you so much, guys. I highly recommend Brilliant Directories. Thank you!

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