30% OFF LIFETIME PLANS — USE CODE
LAUNCH30
at Checkout   REDEEM OFFER
6 Steps to Finding Your Twitter Audience

6-steps-finding-twitter-audienceTargeting an audience on Twitter is critical and no simple task. Fortunately, there are a number of smart tools available that make it easier to connect with your market and build highly curated audience lists. These six steps help you find “your” people and segment them to monitor and engage them more effectively.

1. Target keywords in Twitter bios

Say you’re promoting an app for a half-marathon in Chicago. With the help of a few tools you can quickly create lists of your targets.

Social Bro: Those with a subscription can search all Twitter bios by keyword (runner) and location (Chicago), name and url to find the active profiles that fit your needs. Additionally, you can organize your search results into Twitter lists.

FollowerWonk: With this free tool you can search profiles by keyword, name, location and url. The results can be exported to xls or csv.

Twitter’s “people search” feature: Any user has access to this recently launched feature, however, searches are limited to keywords.

2. Find active users and influencers

You’re creating a targeted list, so for efficiency’s sake, it’s best to filter out those who haven’t tweeted in 30 to 60 days. Tools such as Social Bro allow you to select only those who have tweeted within certain period of time (the last month or 90 days, for example). It can also lead you to those with influence or who have a certain number of followers.

3. Find those who use a particular hashtag

What hashtags would your audience use? It’s likely that your audience might be linked by certain products or events associated with specific hashtags. Brainstorm to find two to three hashtags that might lead you to your audience. Once you’re ready, input them into a tool such as TweetBe, run a search and create a list of profiles that fit your specific needs.

4. Organize your results

Once you’ve found profiles based on keywords, hashtags or locations, you’ll want to organize them in a list. Of course, any Twitter user can use the platform’s built-in “lists” feature to group certain profiles, creating up to 20 lists, with a maximum of 500 contacts each. For many this might be sufficient, but if you need more advanced list-management features there are plenty of tools to fill that gap, including SocialBro, Tweetbe.at, and Tweepi.com.

5. Don’t forget your tweeps

We’ve dealt mostly with finding new contacts but your old friends might also be a fit. Using any of the tools mentioned here you can use the “Advanced Search” to find your personal friends and add them to lists where they might fit.

6. Interact and monitor

After you build your segments, you’re ready to interact with them. Use a dashboard such as HootSuite or Tweetdeck to import your new Twitter lists into columns so you can easily monitor your lists and build relationships through targeted content. Every few weeks or months consider updating your lists to ensure that your audience grows proactively. Go and get’em!

The Elevator Pitch
Why Choose Brilliant Directories

We'll make it short and sweet:

  • We Know Membership Sites — We've taken care of all the heavy lifting so you can focus on growing your membership community and getting users signed up.
  • Access to Expert Support — We know you have questions... Our dedicated support team works 'round the clock to quickly resolve any technical issues.
  • Trusted by 30,000+ Websites — With over 10 years of experience, we understand the unique needs of online membership communities.
👋 Hello! Try the FREE DEMO
👋 See How It All Works...

Instant Access to All Features + See Your Idea Come Alive

brilliant-directories-reviews7

It was a relief to find Brilliant Directories

After many long days testing different platforms, it was a relief to find Brilliant Directories. Not only does the platform have the features I required, it was affordable and the support is second to none. I managed to achieve things with BD that I never imagined I could do by myself... Money which would have been spent on developers has gone into marketing my site. BD has a very strategic approach in the growth of the platform and it is clear to see customers are at the forefront of that approach.

Collette M. — Australia Read More Reviews

Questions Before Getting Started?

We're always happy to chat about your goals and explain what comes with your Brilliant Directories website. Contact us or call to speak with a friendly team member now: +1-800-771-9332

Send a Message

START YOUR IDEA TODAY
Launch a Free Demo Website Below

  • Learn how to setup membership plans, connect your payment gateway and generate revenue
  • Tour the features that will help you manage your community and maximize productivity
  • Experience how members will view, edit and self-manage their personal accounts
  • Customize your demo site to match your brand
Safe & Secure. Try it free for as long as you like.

Try Free Demo – Instant Access

×

👋 Send A Message Below

×

START 7-DAY FREE TRIAL

Register FREE for instant access to start your website

Safe & Secure.
×

You’re Almost There!

Enter your email below to watch the webcast
“6-Step Guide to Start Membership Websites”

75% Complete

We hate SPAM and promise to keep your information safe.

×

Start 7-Day Free Trial – Full Access

×