22 Ways to Ramp Up Your Directory Marketing Strategy

1398178997-22-ways-ramp-up-content-marketing-strategyContent marketing can be a wolf in sheep’s clothing for small businesses. What may seem like the easiest discipline of all marketing strategies is actually one of the hardest, most time consuming and can be the most expensive.

For those looking to get their feet wet in video, here is a list of best practices, along with actionable steps.

Initially, focus on quantity. Content marketing can be scary to start for any business and sometimes people are so concerned about quality, they don’t make videos live. Don’t be that person. One of the first things to learn is how to hit the publish button regularly and confidently. There will always be an excuse not to publish content, but what good will that do for your brand? Push yourself to create meaningful and relevant content.

Tip #1.

Create an editorial calendar. Your editorial calendar will outline all of the content pieces you’d like to publish during the month. Create titles, set dates for publishing and stick to the calendar.

Tip #2.

Set a goal to publish one piece of content each day. Content can be anything from updating your evergreen pages to creating a blog post.

Do not penny pinch.Only 32 percent of marketers say they are producing enough content, according to content-marketing software Kapost. The reason being is most companies that are new to content marketing quickly realize how time consuming and difficult it is to create quality content. Far too often these same companies resort to outsourcing their content for pennies on the dollar. Do not expect to receive any results with $5 blog posts. (It is better to publish nothing than to publish low-quality content.)

Tip #3.

Research and find reputable content-marketing agencies or writers who can produce content for your site. Partner with agencies who have a track record of success and who don’t outsource content to low-quality writers.

Tip #4.

Create internal content guidelines. These guidelines should outline what is both acceptable and unacceptable when publishing content on your site. Determine what you consider to be quality content, and stay true to those guidelines.

Have clear, defined goals. Save time and wasted resources by writing down clear goals for your content marketing efforts. These goals should include some (if not all) of the following:

  • Traffic increases
  • Lead increases
  • Conversion increases
  • Revenue increases
  • Bounce-rate reduction

Tip #5.

Set realistic timelines to accomplish each of your goals. As mentioned earlier, most content marketing strategies take time to develop sustainable results.

Tip #6.

Identify tactics that will help you accomplish your content-marketing goals. Remember to diversify your efforts by producing different types of content such as interviews, blog articles, slideshows, infographics and videos.

Know your audience.Content marketing can quickly become a hamster wheel for companies who don’t know their audiences. Eliminate guesswork by compiling demographic and psychographic information about your audience.

Tip #7.

Dig into your site’s analytic data to compile useful information about your audience. Compile lists of your most trafficked and socially engaged blog posts and essay to identify why they were so successful.

Tip #8.

Check out your competitors’ blogs to get a glimpse into their audiences. Track who is commenting on their blogs and engaging on their social networks.

Tip #9.

Place polls on your site asking your audience specific questions about their interests. Aggregate and analyze the poll information to better understand your audience.

Don’t overestimate your skills.I get it, you see 12-year-olds creating blogs and building massive followings so you think creating and managing a blog is easy. Warning: bubble about to burst. Creating and managing a successful blog is not easy. There are over 27,000,000 pieces of content shared and published each day on the internet. It takes a lot more than a fun quote or meme to get your blog seen by the right audience.

Tip #10.

Recognize that successful content-marketing strategies require a significant amount of skill, time and resources.

Tip #11.

 Audit yourself often and ask these questions:

  • What kind of content do I like to read?
  • Why does certain content appeal to me?
  • How can I produce similar content?
  • What are others doing that I am not?
  • What innovations am I missing out on?

Seek out influential team members. It isn’t enough to hire just anyone to produce content for your site. Seek out the most influential people in your industry to create content for your brand.

Tip #12.

Identify influential people within your industry with whom you can team up. These people should have large social followings and be published on major sites.

Tip #13.

 Reach out to your identified list of influencers and ask them to produce content for your site. Be prepared to pay a pretty penny for their content, but trust me, it’s worth it.

Tip #14.

Finds ways to make your influencers happy. While money is a good start, try to give back by providing author bios on your site with back links.

Don’t be socially awkward. Treat your social networks as a way to engage with your audience. Content interactions are happening more and more within the social networking realm. Use your social networks to discuss your content and interact with your community.
Tip #15. Define your purpose on each social network. For example your purpose on Twitter may be to share discounts, news and tips while your purpose on Facebook may be to post article and discuss content.

Tip #16.

Do not limit yourself to Twitter and Facebook. Pinterest, Google + and Instagram all have empirical evidence as to why companies should be using their networks. Diversify your social networking efforts.

Tip #17.

Be relevant on your social networks. Don’t use your networks to simply publish your articles are speak at your audience. Use your networks as a vehicle to engage and start conversations.

You don’t have to be a one-person band. Did you know 16 percent of companies say it’s their policy NOT to share third-party content? This doesn’t make too much sense, when 32 percent of marketers feel they don’t produce enough content. Be prepared to open the doors to contributors from across the web to help produce awesome pieces for your brand.

Tip #18.

Create guest posting guidelines on your site. Allow other expert and authorities to publish content on your site in the form of guest posts.

Tip #19.

Develop partnerships with complimentary brands or companies to help produce content for your site. These partnerships should be mutually beneficial so remember to also provide value.

Stick with it. There will be a time when you want to give up on your content-marketing strategy. Don’t. Content-marketing results take time and often take months of consistent hard work.

Tip #20.

Audit your strategies to determine what is working and what is not working. Eliminate actions that are not producing results.

Tip #21.

Consult with experts if you’ve realized you can’t manage your own content-marketing efforts. Remember to use only the best.

Tip #22.

Continue publishing quality, relevant content on a regular basis.

Content marketing is an incredible vehicle for companies to reach their customers, because it doesn’t feel like advertising. Follow these best practices and your company will be on its way to content-marketing success.

Categories: Marketing Tips

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Brilliant Directories has enabled me to stop wasting time on difficult WordPress systems and actually get to work building my directory. I wish I had discovered this service earlier.

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Then I found Brilliant Directories and what a find. Finally, a ten year search and some-one had the nous to do the job properly and completely. The last word on directories.

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I’m pleasantly surprised! It’s always been a dream to be able to create web directory website. I’m really happy with the service. I’ve never had customer service call me to make sure everything is going well. Dennis was very kind, understanding, and explained everything clearly. This really made me feel happy & comfortable. I love the videos. They are so easy to follow and everyone seems knowledgeable, yet so friendly. My site has been up for months and I’m looking forward to a long term partnership. With service like this I feel like I would go to battle for Brilliant Directories.

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I have been extremely impressed with the staff at Brilliant Directories. I waited to review the sales experience until I got my site all set and operating because I wanted to make sure they were true to their word. They were! The site got up quick, the staff was extremely responsive without being pushy, and they simply have a great product that is packaged nicely.

Thanks for the great service!

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I have been in the Military for 6 years now getting my company up and running. Meeting Jason and his team was the biggest blessing yet. We were able to get our company up and running with out worrying about website development, Letting us focus on what we do best “marketing” Would I recommend Brilliant Directories to anyone else? I would STRONGLY recommend Brilliant Directories to anyone that is wanting to have a business for life. Thank You again for helping out so much.

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I started using Brilliant Directories 6 months ago after trying to build directories on my own. I found their product to have all the elements that I needed to have in order to launch a directory. They gave me individual support and training to learn how to personalize and customize the directory for my market. I look forward to a long and productive relationship with Brilliant Directories. If you are looking for a directory for your niche then look no further. Brilliant Directories has it all.

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By Andy J.

Brilliant Directories is amazing. From the first moment I reached out to them through their website, the experience has been terrific. The system is the cleanest directory system available in the market today, bar none. The people at Brilliant Directories are top-notch, and are always ready to assist in every way possible. I have worked with a lot of companies, both as a business owner and international business consultant, and I can truly say that Brilliant Directories understands what a “great user experience” really means.

If you are considering going into the directory business, I would highly recommend talking to the experts at BD. Jason, Matthew, and their team truly care about their customers.

Simply put, you would be hard-pressed to find a better directory team, or directory technology, in the world today.

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First, I have admired this directory a little over a year ago. I consider myself mid-level experience in web design. I am very proficient with Wordpress and Drupal but Brilliant Directories is far less complicated. The day I found this directory sometime around June 2014, it was the most beautiful directory I ever saw at that time even without trying out the admin demo. If I didn’t buy this directory a year ago it was because of price was a little on the steep side. Now that I own this directory I now know why it was somewhat pricy.

The numerous video tutorials associated with this product is worth more than the cost of this directory considering that several scripts out there charge exorbitant sums with very little guidelines or customer support. No Directory theme or directory on the market today comes even close to this product.

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I highly recommend Brilliant Directories for anyone who is interested in starting a directory website. Both their software and customer support are first class!

I’ve been interested in holistic health for a number of years. I’ve found it hard to track down reputable holistic health care providers, so last year I decided to create a web site where holistic practitioners can list their services (and eventually get rated). This would be helpful not only to me, but tons of folks worldwide who prefer a holistic approach to healthcare.

I first started trying to code the site on my own using an ‘easy’ plugin, but realized it was never was going to be what I envisioned. I then tried to hire a developer to create the website for me. I got several quotes from curiously cheap to very expensive. In general, I found them difficult to communicate with and didn’t feel that they understood what I was looking for.

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Jason Haloossim, CEO & Co-Founder

The first Brilliant Directories website was our own. In 2009, we took an idea we believed in and built software for it from the ground up. The idea was to build a directory website of interior designers and build an empire around it. But there was a problem: the software we found seemed to work against our ambitions at every turn. Back then, the options for directory software were unreliable plugins or expensive custom development. It was incredibly expensive, unnecessarily complex, and frighteningly unstable to combine random plugins.

Existing directory software did not have the features we needed and were not solutions we could rely on. Furthermore, as young entrepreneurs with basically no budget, we didn’t have a lot of money to invest in expensive development, so we rejected those options and created our own. Our custom software met our needs so well that we decided to take everything we learned and shifted our business away from the interior designer directory and towards fixing the glaring hole in the directory software market. We knew that we weren’t the only ones looking for a better directory software, and there needed to be an option to support the needs of start-ups and established organizations. We set out to create the software that we wished would have existed, and we launched it in 2010 under the name Brilliant Directories.

Brilliant Directories is exactly this: the only platform you need to build your directory website. Brilliant Directories is reliable, complete, and most important, saves you time and money compared to traditional web development. It’s a mission that we take very seriously. We stand behind our product with top-rated customer service and a dedication for continually improving our software daily. With thousands of users worldwide and growing every day, we hope to help your dream come online very soon.

To your success,
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